558 words - 3 pages
Elizandro A Mendiola
What Kantz says as in her main points are that people think just because it’s in a text or in a text book it’s a fact. She also said we read to transmit and receive information. When we do an argumentative essay it usually means that we are supposed to argue something and most of the times we end up retelling the story in a more descriptive manner. We are supposed to question everything rather than agree of follow along with everything. Another thing she said was that rhetorical reading is not a magical technique for producing sophisticated papers.
I think she is correct because it has happened to me when I am supposed to do like a...
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PHI 103 Final Exam 100% Correct Answers
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1. Provide a one-paragraph summary of each reading. You can include things like assumptions, theories, ideas, contexts, purposes, findings, methods used, implications, and/or conclusions. (Don’t include your opinions or thoughts here; just summarize.)
a. Gregory: [Type here]
Many people think that sex discrimination is no longer exists because they got a news about women who got high-level appointments in academia or the other position, for example, HP, etc. But it is still few cases...
604 words - 3 pages
Communication 220 Final Review
1) This is not a cumulative exam. It will cover only information not covered on Exam #1 and #2.
2) The exam will be 40 multiple choice and 10 T/F questions; each question will be worth 2 points
3) Bring two numbers 2 pencils.
4) If you are a student with a disability send me an email reminding me of the accommodations we discussed so that I can be sure to get your exam to its proper location.
5) You are welcome to attend my office hours this week to review your first or second exam.
6) The exam questions will come predominantly from course lecture and the specific chapters and materials covered are listed...
3130 words - 13 pages
This course addresses the key elements necessary for effective academic writing in college. The course begins with a focus on prewriting strategies and builds to drafting and revising essays. In addition, the course includes skill development at the sentence and paragraph level.
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
· University policies[->0]: You must be logged into the student website to view this document.
· Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be...
903 words - 4 pages
How has Jane Yolen made use of the features of a fairytale to explore the themes in Briar Rose?
Jane Yolen’s novel Briar Rose (1992) combines enchanting fairy tale elements with realistic historical attributes to create an engaging representation of personal discovery/the horrors that defined the holocaust/OR answer Q. Yolen unfolds her narrative through multiple narrative layers and literary techniques to convey the central ideas of human determination and resilience, and the significance of memory to bring back to life an anonymous past. Through the themes and literary techniques that Yolen utilises, the parallels of Briar Rose to a fairy tale are developed into a family history.
1080 words - 5 pages
What makes a leader? What is the outline or process as to how a person gains the characteristics of a leader? Throughout the history of America in hard times we have called on a leader. Traditionally this leader has come in the form of the president; Abraham Lincoln, Franklin D. Roosevelt, John F. Kennedy, Ronald Reagan, and now Barrack Obama. Is Obama, as an individual ready and capable of leading the country to another boom or will this new “American Jobs Act” plan implode beneath him?
“You can talk the talk, but can you walk the walk?” Cliché as it may be, this statement holds much weight when thought about in regards to the “Jobs” speech, this statement or mindset must be followed. For...
1279 words - 6 pages
Discuss the ways in which Yeats presents his ideas about ageing in ‘Among School Children’
The theme of ageing is central in the poem ‘Among School Children’ as surrounded by youthful children during his visit to a convent school in Waterford, Yeats reviews his own deteriorating state and contemplates whether old age is a state where people can express their true selves. In 1926, Senator Yeats visited St Otterans, which inspired him to write ‘Among School Children’. The poem shows an external persona, Yeats as the ‘smiling public man’ but blurs this with Yeats tormented inner persona where he writes about his true emotions towards ageing and his disgust of his and his desired lover, Maud...
1071 words - 5 pages
Rhetorical Analysis #1
Identity In the Crossroads Between Sex and Gender
Is that a man or woman? This is a common question asked after only a brief look at Jess Goldberg, the protagonist in Leslie Feinberg’s novel, Stone Butch Blues. Each person is born to a specific sex, male or female. Some people in society stray from the norms and become gender variant. Jess’s gender variant life style along with her religion, Judaism, paved the way for an extremely difficult and confusing upbringing. Jess is treated inferiorly upon entering the women’s clinic due to her gender variant qualities, which reflects unequal accessibility to healthcare during the mid and late 20th century. Jess’s endeavors...
1521 words - 7 pages
Running head: GREEK PHILOSOPHY
November 03, 2009
Greek Philosophy is a great civilization that is very much still a part of our culture and everyday living of today. These great men discovered things that were too advance for their life time. Without them, society of today will not have geometry, logic or natural sciences. The term philosophy is Greek in origin meaning “love of wisdom.” (Owens, 2003) Pythagoras suggested that “wisdom is something divine and man cannot be truly wise but a lover of wisdom.” (Owen, 2003)
Greek philosophy began around 1200 B.C.E. Historians believe that it was...
2821 words - 12 pages
The trend of tattoos in today’s society has grown into much more than just a trend. Just take a look around, there is a plethora of people with ink stained skin. Even the unexpected people may have some ink under their clothing. While tattooing is a growing industry, people have varying opinions on the subject. Some see tattooing as degrading to one’s body, harmful to our society, and just dirty and unsophisticated. Others will look at a tattoo and see art, a story, or a way of expressing oneself. In this rhetorical analysis of Ink Sessions, where Margot Miffin explores the idea that tattoos and the artists creating them are more than society gives credit for, we will...
8282 words - 34 pages
On January 31, 2012, the Judicial Panel on Multidistrict Litigation issued an order consolidating several lawsuits against the National Football League into one large case of Multidistrict Litigation. All of the lawsuits that have been filed claim “tortious conduct” on the part of the NFL, resulting in neuro-degenerative disease and injury to professional football players. As of January 24, 2013, over 4,500 retired NFL players, more than one-third of players to ever sign an NFL contract, had brought a suit against the NFL concerning the head injuries that they sustained on the field during their playing careers. (Anderson, 1). Given the outstanding popularity of football in the United...
2332 words - 10 pages
‘Moving into the world involves different pathways to new experiences’ could be interpreted in many different ways. In The Story of Tom Brennan by JC Burke, Tom experiences different emotions and situations as he attempts to move into the world when his brother Daniel is involved in a tragic car accident. The image by Image Zoo also shows four different pathways leading into the one tree with branches that lead up into the sky. This picture shows the tree of life and how people can take different paths to experiences. I Measure Every Greif I Meet is a poem by Emily Dickinson that shows the strength a person needs to overcome grief in their lives. The strength comes within the individual and...
2341 words - 10 pages
The Fantasy of Disclosure in The Faerie Queene: A Look at
Misogyny and the Fear of Female Sexuality
In Edmund Spencer’s The Faerie Queene, fantasies are the clues to the substructures of
the unconscious. In Book I, fantasies work to expose the “ulcers” that threaten to destabilize the
magnanimity of the righteous Christian man. Spencer evokes the powerful use of images to
disclose the idea that the abyss of female sexuality is a direct threat to the virtues of
Protestantism. Two scenes in particular illustrate first, how females are viewed as the creators of
sin, which leads to weakness in man, and secondly, how female sexuality is the primary source
of misdirection for the...
3784 words - 16 pages
Postmodernism is dead
A new exhibition signals the end of postmodernism. But what was it? And what comes next?
by Edward Docx / July 20, 2011 / Leave a comment
Published in August 2011 issue of Prospect Magazine
I have some good news—kick back, relax, enjoy the rest of the summer, stop worrying about where your life is and isn’t heading. What news? Well, on 24th September, we can officially and definitively declare that postmodernism is dead. Finished. History. A difficult period in human thought over and done with. How do I know this? Because that is the date when the Victoria and Albert Museum opens what it calls “the first comprehensive retrospective” in the world:...
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1. FILM TRANSLATION
1. THE SPECIFIC FEATURES OF FILM TRANSLATION
Film translation is a relatively new branch of translation studies. At the onset of the film making history all productions were silent movies. Ironically this technical difficulty made the early film industry a highly international phenomenon. At that time German, French, Italian and British films were vastly more popular than they are today with only a third of films screened in America being domestic productions. (Cronin, 2009: 2) First films have been translated in Europe during the 1930’s, though the word “translation” may not adequately portrait the process. At that time big film studios simply produced a few...
5313 words - 22 pages
Social Responsibility and Ethics
How important is it for organizations and managers to be socially responsible and
ethical? In this chapter, we’re going to look at what it means to be socially responsible
and ethical and what role managers play in both. Focus on the following learning
outcomes as you read and study this chapter.
5.1 Discuss what it means to be socially responsible and what factors influence that
5.2 Explain green management and how organizations can go green.
5.3 Discuss the factors that lead to ethical and unethical behavior.
5.4 Describe management’s role in encouraging ethical behavior.
5.5 Discuss current social...
4666 words - 19 pages
John Wesley was a powerful personality whose passion and devotion to his cause and beliefs led him to
explore and change people's view on Christianity and on the interpretation of the Scriptures. During his lifetime
Wesley's determination and occasional dictatorial nature allowed him to influence people and help them change
their opinion on religion. John Wesley's achievements spanned the majority of his lifetime. From his journeys to
preach from England to Georgia, U.S.A. To other parts of Europe. Him writing a few hundred sermons. His
longevity enabling him to see the beginning of Methodism's development. In which both of them were highly
involved with do to their...
6331 words - 26 pages
1 Reference and Citation Examples Basic guidelines for formatting citations in the text 1. Place the complete citation within parentheses. 2. Use the words in the first part of the citation exactly as they appear in the References so that the source in the text can easily be located in the References. 3. Use the author‘s last name and year for the citation: (Smith, 2008). 4. Place the year in the citation, but do not include the month and day. 5. Use only the last name of the author, and never include the first name or initials except in a personal communication. 6. Use et al. for additional citations of a source with three to five authors: first citation – (Smith, Levy, & Jones, 2008),...
7821 words - 32 pages
v (первый семестр)
Expressive means of the language
Language can be neutral and expressive. Expressiveness can be distinguished at all levels of the language. The expressive means of the language are phonetic, morphological, word-building, lexical, phraseological and syntactical forms that exist in the language as a system for the purpose of logical and emotional intensification of the utterance. expressive means exist on all the levels of the language. The most powerful are phonetic expressive means including stress, whispering, high/fall alliteration.
Morphological expressive means include the use of second and third persons.
Word-building expressive means - the use of...
6891 words - 28 pages
Journal of Postcolonial Writing
ISSN: 1744-9855 (Print) 1744-9863 (Online) Journal homepage: http://www.tandfonline.com/loi/rjpw20
“He does not understand our customs”: Narrating
orality and empire in Chinua Achebe’s Things Fall
Jarica Linn Watts
To cite this article: Jarica Linn Watts (2010) “He does not understand our customs”: Narrating
orality and empire in Chinua Achebe’s Things Fall Apart , Journal of Postcolonial Writing, 46:1,
65-75, DOI: 10.1080/17449850903478189
To link to this article: http://dx.doi.org/10.1080/17449850903478189
Published online: 27 Jan 2010.
Submit your article to this journal
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HOFSTEDE: Cultures And Organizations - Software of the Mind
Culture as mental programming
In Western languages 'culture' commonly means 'civilization' or 'refinement of the mind' and in particular the results of such refinement, like education, art, and literature. This is 'culture in the narrow sense; 'culture one' Culture as mental software, however, corresponds to a much broader use of the word which is common among social anthropologists: this is ‘culture two’. In social anthropology, 'culture' is a catchword for all those patterns of thinking, feeling, and acting referred to in the previous paragraphs. Not only those activities supposed to refine the mind are included in 'culture...
280 words - 2 pages
VOL.14 NO.11 NOVEMBER 2009
Management of Peptic Ulcer Bleeding
Dr. Carmen Ka-man NG
MBBS, MRCP, FHKCP, FHKAM(Medicine)
Associate Consultant, Department of Medicine and Geriatrics, Princess Margaret Hospital
Dr. Carmen Ka-man NG
This article has been selected by the Editorial Board of the Hong Kong Medical Diary for participants in the CME programme of the Medical Council of Hong Kong (MCHK) to complete the following self-assessment questions in order to be awarded one CME credit under the programme upon returning the completed answer sheet to the Federation Secretariat on or before 30 November 2009.
Upper gastrointestinal bleeding (GIB) is defined as...
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Children do not always need loving and supportive parents in order to grow up successful. In The Glass Castle by Jeannette Walls, not every child needs loving and supportive parents. Although they do love their children, Rex and Mary use very basic parental decisions; the children are very independent and raise themselves for the most part. With the right mindset, motivation and knowledge this can lead to success in life even through the hardest of times.
Jeannette was at the lower class growing up, but she learned to survive anyway she could at a very young age. Considering Jeannette’s parents were not very stable, Jeannette saw that even though she was at the lower side of things, there...
861 words - 4 pages
TITLE: DISCUS THE DIFFERENCES IN COMPETENCES BETWEEN THE ASSOCIATE DEGREE AND THE BACCALAUREATE-DEGREE NURSES
COURSE: NRS 430V-0104
Nursing is centered on the care of people, which includes their families and their communities so as to reach or obtain an expected health and life status.
Nurses are different from other health care providers, by the way they care for the patient, the training they obtained and their extend of practices.
WAYS TO BECOME A REGISTERED NURSE
One can become a registered nurse through three difference ways which includes the following,-three year diploma, Associate degree...
1200 words - 5 pages
HISTORY OF HEALTH INSURNCE
I stopped for a moment to imagine an average Americana’s world without a health insurance, what will become of such individual when the need for healthcare beckons? How will such individual offset the outrageous bill of healthcare? Health insurance is used in America to describe any program that helps pay for medical bills through the following: privately purchased and social insurance or a social welfare program usually powered by the government. Simply put, health insurance is any form of insurance that provides protection by offsetting the actual costs of medical services.
Before the onset of federal government’s intervention on health insurance, it can be...
627 words - 3 pages
#2 = Software
Goodwill is a common trend in the technology industry, and this firm has a high amount of goodwill, indicating that it might have overtaken some subsidiaries. Its huge margins, too, are typical of the software industry, which does not require much cost during production. This company hasn’t issued stock, indicating that it might be young and emerging, which is also common in technology. The high R&D is a big indicator of software companies, which always look to expand and adjust to volatile trends. The firm has no inventory, which would not be required of a technological service company. Because software’s assets are mostly intangible and not fixed, it has a high current...
1095 words - 5 pages
Relationship between Marginal Cost and Marginal Revenue
Economics and Global Business Applications
October 23, 2013
Relationship between Marginal Cost and Marginal Revenue
This essay will explain the relationship between “Marginal Cost” and “Marginal Revenue”, as well as the importance that these concepts for the maximization of profits.
Profit Maximization Explanation
For Profit Maximization there are financial estimations that are utilized to figure out the impacts of generating one or more units in a preparation framework. Profits are maximized when marginal cost and marginal revenue are equal, something that all...
665 words - 3 pages
University of Phoenix Material
Conflict Management Plan
1. Identify the available conflict management strategies and their strengths and weaknesses.
|Strategy |Strengths |Weaknesses |
|Competitive strategy |▪Short term outcome. Rise in output/result |▪Fails in the long- run. It reduces the |
| |▪ Provides a quick resolution. |inter-personal connections. |
| | |▪ Could potentially cause poor...
288 words - 2 pages
Professional nurses are leaders who know their job well and do it to the best of their ability. They have the skill, expertise, and education to provide the care with enough competence and quality to achieve the desired outcome. Nurses are trusted by the public and can set priorities, address both large and small issues, and make things happen for the best interest of patients, families, and communities (Kennedy 2013). A professional nurse is autonomous and accountable for their actions.
Professional nurse are visionary and strive do their very best, while always working with integrity. They are mentors for others and are committed to learning and providing excellent patient care. A...
1646 words - 7 pages
The city of Los Angeles has been without an NFL team since 1994 when both the Rams moved to St Louis and the Raiders relocated to Oakland. It has been proposed that a new stadium should be built to help attract teams that to come back to one of the biggest U.S. city’s without an NFL league franchise. In past years L.A. has been one of the largest media market in the country. With L.A. being second to none as the media capital, why not bring “Sports Entertainment” back to the city of angels. Los Angeles did just that when they decided and took a major step toward building a downtown stadium to lure an NFL team back to the nation's second-most populous city, despite questions about how a...
1452 words - 6 pages
Case Study Role Play- “Curses, Foiled Again in France”
CEO of kiosk photo printers (Joe Wesoloski)
Assistant1 (Beixin Zheng)
Assistant2 (Fan Yang)
Assistant3 (Beihao Xu)
Assistant4 (Anqi Zhu)
Erin Barker (Sofia Zhidro)
Cultural Interaction Trainer/friend (Jessica Zawada)
Gilles Naulleau (Jiao Wang)
French Colleague 1/Pierre Chevalier (Junjie)
French Colleague 2 (Lei Zhou)
Scene 1 (Company conference room)
CEO: I just got off the phone with our team from Dijon, France today and we came to the consensus that it would be beneficial to create an “international liaison” position within the company. This person would spend about five days per month in Dijon...
617 words - 3 pages
1. According to Maslow's hierarchy, which basic needs did Shank's old boss fail to meet? Explain why the needs have not been met. What could be done to meet these missing needs?
a. Maslow’s motivational theory is has five levels of needs that is required for human beings; those need are for survival and motivational reason. Shank’s old boss failed to meet the basic needs of belonging, esteem and self-actualization (which all for the most are physiological needs). The boss made shank feel like she was not of use, there was no need for her presence there and that she was replaceable. She no part of decision making or was she given a chance to show improvement or even learn anything. ...
423 words - 2 pages
Running Head: STUDY SELECTION
Laverne A. Marks
General Studies in Human Development
u02a1 Study Selection-Scope of Studies in Human Behavior
October 20, 2013
The organization that I have chosen is Behavioral Health Family Enterprises Incorporation. FEI has been open since 1979 and is one of the largest behavioral Companies in the United States. FEI has two locations the main office is in Milwaukee and they have another office in New York. FEI was the first in human behavior, they also established the first network Employee Assistance Program with the Xerox Corporation in 1979. The first national managed care program for...
1374 words - 6 pages
Title : Preparation of bis (acetylacetonato)copper (II)
Objective : I ) To synthesize the bis (acetylacetonato)copper (II) complex
II) To determine the percentage yield of bis (acetylacetonato)copper (II) complex
Background of study :
Metal acetylacetonates, formed by a metal and multiple acetylacetonate anions, are prime examples of coordination complexes. In this experiment, the metal use is copper (II) ion which is crystal blue in colour when it is copper(II)nitrate. All metal ions in solution can react well with water. The water molecules can also be weakly bonded or more strongly as a ligand to form a complex ion, and these can also present in solid ‘hydrated’ salts of...
4827 words - 20 pages
Economic Development of Third World Countries
The paper examines social and economic issues relating to the development of Third World countries. The emphasis is placed on five major challenges the underdeveloped and developing nations face on their way to economic growth and prosperity. The report discuses overpopulation problem and also questions the effectiveness of foreign aid. Moreover, it provides information on impact of information technology, as well as addresses the issue of lack of economic diversification. Finally, it explains causes and consequences of corruption on economic growth.
Keywords: Third World, development, overpopulation, foreign aid, technology,...
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Exercise and Eating Healthy
Statistics show that two-thirds of the adults in the United States are overweight or obese (Flegal et al., 2012). Obesity rates have more than doubled in both adults and children since the 1970s’ (carrielachance.com). This trend has got to stop or one’s quality of life will be greatly shortened. People need to make eating right and exercise a daily occurrence in order to reverse this trend. Many people believe that by either eating right or exercising alone they will lose weight; but it needs to be a combined effort. Many will find that losing weight can be extremely difficult for people; if they do not make eating right and exercising a part of...
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1) Which of the following does not result in a decision rendered by the hearing officer?
D. Using expert evaluators
2) Jurisprudence is defined as
A. adjudication of law suits
B. the enactment of laws by a government body
C. the science and philosophy of law
D. the duties and obligations owed by a citizen
3) The state of Kansas has enacted a new law requiring all commercial trucks driving on Kansas roads to have special mud flaps installed. These mud flaps have been proven to make driving in the rain significantly safer due to reduced mist created by trucks driving in the rain, although data regarding accidents and injuries has not...
3382 words - 14 pages
Course: MGT. 304 Advanced Business Communication | Instructor: Mr. Charlie E. Hardy |
Course Credit Hours 3 | Instructor’s Office: 311-A Business Administration |
Instructor’s Office Hours: MW 9:00-11:00-3:00-4:00-T 3:00-5:00-R 9:00-11:00 |
Instructor’s Email Address: email@example.com | Instructor’s Office Phone: (334)229-5066 |
Prerequisites: All courses in sequence prior to this course including: ENG... 131, ENG... 132, MGT. 204 |
The mission of the College of Business Administration is to train its students to become ethical entrepreneurs and professionals capable of succeeding in a competitive global environment.
DEADLINE FOR COURSE WITHDRAWAL:
1028 words - 5 pages
University of Phoenix Material
Government Comparisons Matrix
Based on the readings from State and Local Government, review and summarize how each issue is managed at the state and local levels. Write 50 to 70 words for each response.
|State |Local |Federal |How these entities |
| | | |cooperate |
|General |When it comes to general |Obviously, the local form|The federal government |These entities cooperate in|
|Responsibilities |responsibilities, there |of government has an |has control over both...
1046 words - 5 pages
Lê Thị Ngọc Thúy Nick name: Thúy BéoHà Nội, Việt NamAges : 23Mobile: 093.2288.790 Skype & Yahoo: le_thuy37Email: firstname.lastname@example.orgFacebook : facebook.com/lengocthuy0307“Tôi tự cho rằng mình là một người quân tử, biết lắng nghe, chủ động, nhiệt tình và đáng tin cậy”. | KỸ NĂNG & KHẢ NĂNG * Kỹ năng quản lý vấn đề * Kỹ năng chào hàng, telesales * Kỹ năng làm việc theo nhóm * Kỹ năng lập kế hoạch và báo cáo * Kỹ năng thuyết trình đàm phán * Kỹ năng quản lý sự kiện * Kỹ năng sử dụng tốt các phần mềm văn phòng * Kỹ năng bán hàng * Kỹ năng trình diễn vấn đề * Khả năng truyền cảm hứng * Khả năng sáng tạo/ creative thinking * Khả năng tư vấnKINH NGHIỆM1 -...
950 words - 4 pages
Module 1 Case Assignment
Dr. Gayl M. Anglin, Ph.D.
MPH 503: Infertility and Public Health
12 August 2013
1. What is the prevalence of infertility in the U.S.? (Your response should address both male and female factor infertility.)
2. What are the demographic characteristics (i.e., age, educational attainment, poverty status, race/ethnicity, etc.) of women with impaired fecundity?
3. What are the demographic characteristics of women receiving infertility treatment?
4. To what extent is there a gap between those in need of infertility treatment and those who actually receive it? If a gap indeed exists, to what factors does the scholarly...
373 words - 2 pages
David L. Monk
The never ending show! A summary of Appendix II
Life has been said to be theater for many years dating back to medieval times. So far in this book we have discussed that drama has to have an audience because the act must be put on for someone. I think that Max Burkhardt has a very decent theory of dramaturgy, he states that man acts without knowing it whenever he his being observed. In psychology this is called an observational biased, people act differently when they know they are being watched. Nietzsche says that people are constantly playing roles even when they are not being watched. This is very believable because if life is...
4576 words - 19 pages
ID number: 0971546
Paper in: MBA 23901 Corporate Strategy and Global Business Policy
- GE Wind Strategy Study -
Date turned in:
For: BI Norwegian Business School-Fudan University MBA Programme
914 words - 4 pages
For this assignment, you will create a Brand map for a product or service category. After the map is created, you will write a management report of the implications of the map. For this assignment, you will use BrandMap Software™ to construct your map. This software is available on all computers in the Schulich computer lab (Room S336). You will have to run your map in the lab as the software cannot be copied onto your personal computer.
To obtain data to create your map, you must write a short questionnaire and administer it to a minimum of five respondents. The data will then be input into Microsoft EXCEL and run using BrandMap Software. The map that you build must ask questions...
2626 words - 11 pages
INSPECCION GENERAL O HABITUS EXTERIOR
Mediante la inspección podemos identificar el problema del paciente a primera vista. Como el Parkinson, acromegalia, bocio, acondroplasia, etc.
Se obtienen los siguientes datos:
* · Género
* · Edad aparente
* · Habito corporal o biotipo
* · Actitud y posición
* · Facies
* · Apariencia génica y endocrina
* · Temblores
* · Marcha
* · Lenguaje
* · Conciencia
Género: Condición orgánica de macho y hembra
Edad aparente: Edad que representa el paciente, se toma en cuenta anatomía, fisiología y madurez emocional
Genotipo: Caracteres transmitidos por herencia
2980 words - 12 pages
. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder.
UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward. On one side, company with long tradition is expected to to operate in a stable and prosperous way as it always did, but on the other side, company itself can get too self confident and fail to see the newcomers and other threats. UST has ignored newcomers, and...
1017 words - 5 pages
Critically evaluate the Attention-Interest-Desire-Action model of persuasive communication for advertising and promotion.
It all started back in 1899 from Elias St. Elmo Lewis, an American sales and advertising pioneer who spoke about the advertising as a means of catching the eye of the reader, informing him and to eventually making him a customer. This thought went on for a number of years until it evolved to be as a means of attracting attention, awaking interest, persuading and convincing. And this is not close to what is internationally known today as the AIDA model.
Henceforth, the three principles of Lewis includes; the mission of the advert that is to attract the reader; the advert...