754 words - 4 pages
There has been widespread praise and critique of neo-liberal policies and their effect on the international economy, particularly with respect to widening inequality, suppression of developing economies and contribution to financial crisis due to destabilizing capital flows. This paper will contrast the implied positive effects of neo-liberalism from a Keynesian perspective against a Marxist analysis which suggests such economic liberalism merely changes the time intervals and severity of inevitable boom and bust cycles of capitalism and as such makes no permanent progression in the global economy.
Displacement of the Keynesian welfare state policy approach was embedded in end of the long...
698 words - 3 pages
To what extent has modern liberalism departed from the ideas of classical liberalism?
The further development of industrialisation led to social and economic inequality. This led to a revision of classical liberal ideas to prevent the spread of ignorance and poverty. It is suggested that modern liberals have betrayed classical liberal ideas as they embrace collectivism and diverge from classical liberalism on issues such as freedom. However, it can be argued that modern liberals have simply built on classical liberal ideas such as its commitment to the individual.
One area in which it is suggested that modern liberalism has departed from classical liberalism is individualism. Classical...
979 words - 4 pages
To what extent is there tension between liberalism and the principle of equality?
Liberalism is the orthodox challenging position that believes in power to the people giving reference to the term ‘Free men’ where liberalism was the product of the breakdown of feudalism in Europe replaced with a growth of a ‘Market’ and a capitalist society. Royalty was at the time supposedly chosen by god ‘Absolutism’ but people began to question the power of the king (Glorious and French revolutions). The central theme of the liberal ideology is a commitment to the individual and a society that entices the desire of individuals to fulfil their potential enjoying maximum possible freedom within a like...
633 words - 3 pages
University of Phoenix Material
Economic, Social, and Political Change Worksheet
Respond to each of the following questions in 2 or 3 sentences:
1. What are the three most important factors that contributed to the agricultural revolution in Europe?
The factors include warmer temperatures, the three-field system and better farming equipment. In which, contributed to the evolution of European living during medieval time.
2. How did the agricultural revolution change European society? Provide an example.
The new found, more productive way of farming in Europe reduced the need of manual laboring workers. This eliminated many jobs...
271 words - 2 pages
Progressives tend to advocate a relatively social democratic agenda. Unifying issues among progressive Democrats include opposition to the War in Iraq, opposition to economic liberalism and social conservatism, opposition to all corporate influence in government, support for universal health care or single-payer health care, revitalization of the national infrastructure and steering the Democratic Party in the direction of being a more forceful party. Compared to other factions of the party, they've been most critical of the Republican Party, and most supportive of direct democracy.
The Congressional Progressive Caucus (CPC) is a caucus of progressive Democrats, along with...
775 words - 4 pages
* The three most important contributing factors of the agricultural revolution in Europe were: the three field system, better farming equipment, and warmer temperatures. Because of the improved weather and farming equipment and system improvement, farming production increased and influenced society. These three factors combined revolutionized the way of living in Europe during the 19th century.
The agricultural revolution changed the way people worked and the jobs that could be found in 19th century European society. The new way of farming eliminated many farm jobs causing society to seek out jobs elsewhere, such as coalmines.
375 words - 2 pages
Liberals, no matter classical or modern, believe in small state. As Thomas Paine put it: "Government, even in its best state, is but a necessary evil". This concept links nicely with the idea of democracy, which literally means "rule by people". Liberals have defended democracy on the grounds that people must have a way of protecting themselves against the government and its actions. This type of democracy is also referred to as protective democracy. Moreover, democracy opens an ability for people to choose. In a pure democracy, for instance, people would vote on every occasion and policy, hence the core liberal idea of individualism would flourish in its fullest. However, in modern society...
1172 words - 5 pages
“There are Liberal Feminists, Socialist Feminists and Radical Feminists but no Conservative Feminists”. Discuss. (45)
Over the years different sub movements of the feminist ideology have been developed these include Liberal, Social and Radical forms of feminism, however there are also other forms less well-known forms of the ideology such as post-modernist and eco feminism. However there has been controversy as to whether there can be conservative feminists or not as it looks to be utterly incompatible. Liberal, socialist and radical feminists however all have different views to feminism. Firstly, liberal feminists want a change without having a revolution and believe in having equality...
2094 words - 9 pages
How far were the 1848 revolutions stimulated by socio-economic rather than political factors?
The revolutions of 1848 were a series of simultaneous revolutions across a number of countries, mainly in Europe. A number of different reasons brought about these revolutions but each individual country had different reasons to why they had a revolution. As a result of this we cannot fully determine whether the 1848 revolutions were driven by socioeconomic or political reasons until we have looked at each major case individually, as this will allow us to make an accurate judgement on why the revolution occurred. To look at each country and their revolutionary...
751 words - 4 pages
America and the Great War
World War 1 was in the works for a long time in the European countries. Nationalism, Imperialism, and Militarism were the main factors that led to the Great War. There were so many alliances between 1879 and 1914 that there was no choice when an ally declared war. The assassination of Archduke Franz Ferdinand and his wife was a trigger for the declarations of war being set up for many years prior.
America and the Great War
World War One or “The Great War” was triggered by the assassination of Franz Ferdidnand on June 28th, 1914 by a Serbian Nationalist student Gavrilo Princip. Archduke Ferdidnand was to inspect the Austro-Hungarian troops in...
671 words - 3 pages
About this Denomination:
The Presbyterian Church in America (PCA) was started in December 1973 and their origin can be traced to John Calvin. The theological distinction of PCA is conservative reformed and the ecclesiology is Presbyterian. “This church was first known as the National Presbyterian Church but changed its name in 1974 to Presbyterian Church in America.” The PCA became a separate denomination from the Presbyterian Church in the United States (PCUSA) due to the “opposition of long-developing theological liberalism which denied the deity of Jesus Christ and the inerrancy and authority of Scripture.” The Evangelical Synod and the Reformed Presbyterian Church joined the PCA in...
7419 words - 30 pages
Student Involvement: A Developmental Theory for Higher Education
Alexander W. Astin A student development theory based on student involvement is presented and described, and the implications for practice and research are discussed. Even a casual reading of the extensive literature on student development in higher education can create confusion and perplexity. One finds not only that the problems being studied are highly diverse but also that investigators who claim to be studying the same problem frequently do not look at the same variables or employ the same methodologies. And even when they are investigating the same variables, different investigators may use completely different terms to...
1535 words - 7 pages
The New Minority
As this generation grows and changes, the older generation tends to not get with the current time. When the invasion of rap music enter the world by the late 1980’s and 1990’s, a lot of the older White America was appalled on how these “gangsta” rappers was getting famous and even popular with their white kids. The same thing can be said back in the 1950’s when the emergences of rock and roll hit started to get popular with America. The parents called these guys rebels from the traditional music they grew up with. Generational scolding happens with all these not with just music. it happens with sports, education and even technology for example men today...
5963 words - 24 pages
Sample Research Paper on Citizenship
Citizenship is being defined as the relationship between the state and individuals. Historically citizenship is being inevitably linked with the state formation. Originally citizenship was denoting residence of people within protected walls of a city. Thus, whoever belonged to a community residing inside the boundaries was considered a citizen. Later this term has acquired a different meaning and the standards and definitions of citizenship have changed. There were many reasons that have caused such changes: history proceeded with its migrations, wars and annexation and along on its way brought new meanings to citizenship. Such change in...
1617 words - 7 pages
A Summary of Kohlberg’s Theory
Tiffany Easterling, Sandra Maxey, and Nakeia Trimble
PSYCH/600 – Developmental Psychology
October 5, 2014
How the development of morality in children develops has been a big question for parents and philosophers for decades. The issue of moral development has been and has become a hot topic within education and psychology. “One of the best known theories was developed by a psychologist named Lawrence Kohlberg who modified and expanded up Jean Piaget’s work to form a theory that explained how children develop moral reasoning” (Cherry, 2014). Moral development was described in two stages by Piaget. Kohlberg took those two...
2830 words - 12 pages
CHAPTER 1: INTRODUCTION TO CALIFORNIA POLITICS
“It's 90 degrees in November, the full glory and perennial curse of Southern California on fierce display. Devil winds, hill-hopping infernos, smoked mansions, torched trailers, barren freeways, and brilliant sunsets lingering in low-hanging canopies of burnt dreams. Are we all crazy? Don't live here, says the wind, the trembling earth, the parched land whose natural inclination is to explode in flame every year about now. But we do. Don't build near the kindling, say the voices of common sense. But we do, for all the wrong reasons and all the known glories. Our winter snowfall is flakes of ash and flame retardant falling on...
2204 words - 9 pages
Question 1When and what to eat is a social fact. In most societies, food plays an important part in social life, and Denmark is definitely no exception. Not only is it commonly known when to eat, it is in most cases also given what to eat. A social gathering does nearly always contain a meal which forms the centre of the gathering, and in this case, everybody is supposed to eat the same. The “feeling of socialising” comes from being with other people, eating the same. Durkheim classifies a social fact as manners of acting, thinking and feeling external to the individual, which are invested with a coercive power by virtue of which they exercise control over him.
The individual who chooses...
4854 words - 20 pages
Russia has never been a happy place. Since the 12th Century it has been bogged down in poverty, horrific living conditions, and an extremely separated class system. It took many years for the workers and slaves of Russian life to finally organize themselves and revolt against the causes of such hardship; many years of pain, suffering, and oppression that were brought on by the czars. It was this stagnant suffering that would finally begin to lift, and eventually bring power to the Bolsheviks and communism to Russia. Many revolutionaries encouraged killing, robbery, and used terror to advance their effort. However, there were other kinds of revolutionaries, some violent, some not. Gorky,...
3627 words - 15 pages
Developing an Ethical Business Environment: A Report to Executive Management
Ethics and business rules always go together. The fact that business policing is based upon the different measures of complete recognition of social norms and social limitations, ethics is indeed a large part of the ways by which business organizations try to strive to be able to become more effective within their operational engagements with regards their aim of being able to influence the society as well. It is indeed certain that the rules and regulation that a business puts up should be able to meet certain standards of social compromises. Any business organization could not afford to be...
3903 words - 16 pages
Judicial independence, although often argued to be a fundamental concept to the rule of law, democracy and political stability, alarmingly continues to be contested and vague even in economically developed liberal democratic states recognized for the rule of law. This was particularly indicated by leading US constitutional scholar ‘name’, ‘there is a disagreement about whether or how to criticize judges and their decisions, and about whether or how to discipline judges. And, of course, there is pervasive disagreement about whether our judges exhibit too much or too little independence.’ The problems are exaggerated in cases of developing countries with unstable democracies and...
8960 words - 36 pages
Montessori: Evolving Toward a Public Secondary School in the 21st Century
November 7, 2012
The educational community has long been familiar with the Montessori method for its international ability to remediate or engage children who are, for any number of reasons, not suited to traditional public schooling. This paper examines the basis of the need for alternative schooling, outlines the development and evolution of the Montessori method and philosophy, and validates the methodology in research, providing a side-by-side comparison for examination of relative strengths and weaknesses of the program. For 21st century school reformists seeking alternative methods...
280 words - 2 pages
VOL.14 NO.11 NOVEMBER 2009
Management of Peptic Ulcer Bleeding
Dr. Carmen Ka-man NG
MBBS, MRCP, FHKCP, FHKAM(Medicine)
Associate Consultant, Department of Medicine and Geriatrics, Princess Margaret Hospital
Dr. Carmen Ka-man NG
This article has been selected by the Editorial Board of the Hong Kong Medical Diary for participants in the CME programme of the Medical Council of Hong Kong (MCHK) to complete the following self-assessment questions in order to be awarded one CME credit under the programme upon returning the completed answer sheet to the Federation Secretariat on or before 30 November 2009.
Upper gastrointestinal bleeding (GIB) is defined as...
769 words - 4 pages
Children do not always need loving and supportive parents in order to grow up successful. In The Glass Castle by Jeannette Walls, not every child needs loving and supportive parents. Although they do love their children, Rex and Mary use very basic parental decisions; the children are very independent and raise themselves for the most part. With the right mindset, motivation and knowledge this can lead to success in life even through the hardest of times.
Jeannette was at the lower class growing up, but she learned to survive anyway she could at a very young age. Considering Jeannette’s parents were not very stable, Jeannette saw that even though she was at the lower side of things, there...
861 words - 4 pages
TITLE: DISCUS THE DIFFERENCES IN COMPETENCES BETWEEN THE ASSOCIATE DEGREE AND THE BACCALAUREATE-DEGREE NURSES
COURSE: NRS 430V-0104
Nursing is centered on the care of people, which includes their families and their communities so as to reach or obtain an expected health and life status.
Nurses are different from other health care providers, by the way they care for the patient, the training they obtained and their extend of practices.
WAYS TO BECOME A REGISTERED NURSE
One can become a registered nurse through three difference ways which includes the following,-three year diploma, Associate degree...
1200 words - 5 pages
HISTORY OF HEALTH INSURNCE
I stopped for a moment to imagine an average Americana’s world without a health insurance, what will become of such individual when the need for healthcare beckons? How will such individual offset the outrageous bill of healthcare? Health insurance is used in America to describe any program that helps pay for medical bills through the following: privately purchased and social insurance or a social welfare program usually powered by the government. Simply put, health insurance is any form of insurance that provides protection by offsetting the actual costs of medical services.
Before the onset of federal government’s intervention on health insurance, it can be...
627 words - 3 pages
#2 = Software
Goodwill is a common trend in the technology industry, and this firm has a high amount of goodwill, indicating that it might have overtaken some subsidiaries. Its huge margins, too, are typical of the software industry, which does not require much cost during production. This company hasn’t issued stock, indicating that it might be young and emerging, which is also common in technology. The high R&D is a big indicator of software companies, which always look to expand and adjust to volatile trends. The firm has no inventory, which would not be required of a technological service company. Because software’s assets are mostly intangible and not fixed, it has a high current...
1095 words - 5 pages
Relationship between Marginal Cost and Marginal Revenue
Economics and Global Business Applications
October 23, 2013
Relationship between Marginal Cost and Marginal Revenue
This essay will explain the relationship between “Marginal Cost” and “Marginal Revenue”, as well as the importance that these concepts for the maximization of profits.
Profit Maximization Explanation
For Profit Maximization there are financial estimations that are utilized to figure out the impacts of generating one or more units in a preparation framework. Profits are maximized when marginal cost and marginal revenue are equal, something that all...
665 words - 3 pages
University of Phoenix Material
Conflict Management Plan
1. Identify the available conflict management strategies and their strengths and weaknesses.
|Strategy |Strengths |Weaknesses |
|Competitive strategy |▪Short term outcome. Rise in output/result |▪Fails in the long- run. It reduces the |
| |▪ Provides a quick resolution. |inter-personal connections. |
| | |▪ Could potentially cause poor...
288 words - 2 pages
Professional nurses are leaders who know their job well and do it to the best of their ability. They have the skill, expertise, and education to provide the care with enough competence and quality to achieve the desired outcome. Nurses are trusted by the public and can set priorities, address both large and small issues, and make things happen for the best interest of patients, families, and communities (Kennedy 2013). A professional nurse is autonomous and accountable for their actions.
Professional nurse are visionary and strive do their very best, while always working with integrity. They are mentors for others and are committed to learning and providing excellent patient care. A...
1646 words - 7 pages
The city of Los Angeles has been without an NFL team since 1994 when both the Rams moved to St Louis and the Raiders relocated to Oakland. It has been proposed that a new stadium should be built to help attract teams that to come back to one of the biggest U.S. city’s without an NFL league franchise. In past years L.A. has been one of the largest media market in the country. With L.A. being second to none as the media capital, why not bring “Sports Entertainment” back to the city of angels. Los Angeles did just that when they decided and took a major step toward building a downtown stadium to lure an NFL team back to the nation's second-most populous city, despite questions about how a...
1452 words - 6 pages
Case Study Role Play- “Curses, Foiled Again in France”
CEO of kiosk photo printers (Joe Wesoloski)
Assistant1 (Beixin Zheng)
Assistant2 (Fan Yang)
Assistant3 (Beihao Xu)
Assistant4 (Anqi Zhu)
Erin Barker (Sofia Zhidro)
Cultural Interaction Trainer/friend (Jessica Zawada)
Gilles Naulleau (Jiao Wang)
French Colleague 1/Pierre Chevalier (Junjie)
French Colleague 2 (Lei Zhou)
Scene 1 (Company conference room)
CEO: I just got off the phone with our team from Dijon, France today and we came to the consensus that it would be beneficial to create an “international liaison” position within the company. This person would spend about five days per month in Dijon...
617 words - 3 pages
1. According to Maslow's hierarchy, which basic needs did Shank's old boss fail to meet? Explain why the needs have not been met. What could be done to meet these missing needs?
a. Maslow’s motivational theory is has five levels of needs that is required for human beings; those need are for survival and motivational reason. Shank’s old boss failed to meet the basic needs of belonging, esteem and self-actualization (which all for the most are physiological needs). The boss made shank feel like she was not of use, there was no need for her presence there and that she was replaceable. She no part of decision making or was she given a chance to show improvement or even learn anything. ...
423 words - 2 pages
Running Head: STUDY SELECTION
Laverne A. Marks
General Studies in Human Development
u02a1 Study Selection-Scope of Studies in Human Behavior
October 20, 2013
The organization that I have chosen is Behavioral Health Family Enterprises Incorporation. FEI has been open since 1979 and is one of the largest behavioral Companies in the United States. FEI has two locations the main office is in Milwaukee and they have another office in New York. FEI was the first in human behavior, they also established the first network Employee Assistance Program with the Xerox Corporation in 1979. The first national managed care program for...
1374 words - 6 pages
Title : Preparation of bis (acetylacetonato)copper (II)
Objective : I ) To synthesize the bis (acetylacetonato)copper (II) complex
II) To determine the percentage yield of bis (acetylacetonato)copper (II) complex
Background of study :
Metal acetylacetonates, formed by a metal and multiple acetylacetonate anions, are prime examples of coordination complexes. In this experiment, the metal use is copper (II) ion which is crystal blue in colour when it is copper(II)nitrate. All metal ions in solution can react well with water. The water molecules can also be weakly bonded or more strongly as a ligand to form a complex ion, and these can also present in solid ‘hydrated’ salts of...
4827 words - 20 pages
Economic Development of Third World Countries
The paper examines social and economic issues relating to the development of Third World countries. The emphasis is placed on five major challenges the underdeveloped and developing nations face on their way to economic growth and prosperity. The report discuses overpopulation problem and also questions the effectiveness of foreign aid. Moreover, it provides information on impact of information technology, as well as addresses the issue of lack of economic diversification. Finally, it explains causes and consequences of corruption on economic growth.
Keywords: Third World, development, overpopulation, foreign aid, technology,...
1083 words - 5 pages
Exercise and Eating Healthy
Statistics show that two-thirds of the adults in the United States are overweight or obese (Flegal et al., 2012). Obesity rates have more than doubled in both adults and children since the 1970s’ (carrielachance.com). This trend has got to stop or one’s quality of life will be greatly shortened. People need to make eating right and exercise a daily occurrence in order to reverse this trend. Many people believe that by either eating right or exercising alone they will lose weight; but it needs to be a combined effort. Many will find that losing weight can be extremely difficult for people; if they do not make eating right and exercising a part of...
1701 words - 7 pages
1) Which of the following does not result in a decision rendered by the hearing officer?
D. Using expert evaluators
2) Jurisprudence is defined as
A. adjudication of law suits
B. the enactment of laws by a government body
C. the science and philosophy of law
D. the duties and obligations owed by a citizen
3) The state of Kansas has enacted a new law requiring all commercial trucks driving on Kansas roads to have special mud flaps installed. These mud flaps have been proven to make driving in the rain significantly safer due to reduced mist created by trucks driving in the rain, although data regarding accidents and injuries has not...
3382 words - 14 pages
Course: MGT. 304 Advanced Business Communication | Instructor: Mr. Charlie E. Hardy |
Course Credit Hours 3 | Instructor’s Office: 311-A Business Administration |
Instructor’s Office Hours: MW 9:00-11:00-3:00-4:00-T 3:00-5:00-R 9:00-11:00 |
Instructor’s Email Address: firstname.lastname@example.org | Instructor’s Office Phone: (334)229-5066 |
Prerequisites: All courses in sequence prior to this course including: ENG... 131, ENG... 132, MGT. 204 |
The mission of the College of Business Administration is to train its students to become ethical entrepreneurs and professionals capable of succeeding in a competitive global environment.
DEADLINE FOR COURSE WITHDRAWAL:
1028 words - 5 pages
University of Phoenix Material
Government Comparisons Matrix
Based on the readings from State and Local Government, review and summarize how each issue is managed at the state and local levels. Write 50 to 70 words for each response.
|State |Local |Federal |How these entities |
| | | |cooperate |
|General |When it comes to general |Obviously, the local form|The federal government |These entities cooperate in|
|Responsibilities |responsibilities, there |of government has an |has control over both...
1046 words - 5 pages
Lê Thị Ngọc Thúy Nick name: Thúy BéoHà Nội, Việt NamAges : 23Mobile: 093.2288.790 Skype & Yahoo: le_thuy37Email: email@example.comFacebook : facebook.com/lengocthuy0307“Tôi tự cho rằng mình là một người quân tử, biết lắng nghe, chủ động, nhiệt tình và đáng tin cậy”. | KỸ NĂNG & KHẢ NĂNG * Kỹ năng quản lý vấn đề * Kỹ năng chào hàng, telesales * Kỹ năng làm việc theo nhóm * Kỹ năng lập kế hoạch và báo cáo * Kỹ năng thuyết trình đàm phán * Kỹ năng quản lý sự kiện * Kỹ năng sử dụng tốt các phần mềm văn phòng * Kỹ năng bán hàng * Kỹ năng trình diễn vấn đề * Khả năng truyền cảm hứng * Khả năng sáng tạo/ creative thinking * Khả năng tư vấnKINH NGHIỆM1 -...
950 words - 4 pages
Module 1 Case Assignment
Dr. Gayl M. Anglin, Ph.D.
MPH 503: Infertility and Public Health
12 August 2013
1. What is the prevalence of infertility in the U.S.? (Your response should address both male and female factor infertility.)
2. What are the demographic characteristics (i.e., age, educational attainment, poverty status, race/ethnicity, etc.) of women with impaired fecundity?
3. What are the demographic characteristics of women receiving infertility treatment?
4. To what extent is there a gap between those in need of infertility treatment and those who actually receive it? If a gap indeed exists, to what factors does the scholarly...
373 words - 2 pages
David L. Monk
The never ending show! A summary of Appendix II
Life has been said to be theater for many years dating back to medieval times. So far in this book we have discussed that drama has to have an audience because the act must be put on for someone. I think that Max Burkhardt has a very decent theory of dramaturgy, he states that man acts without knowing it whenever he his being observed. In psychology this is called an observational biased, people act differently when they know they are being watched. Nietzsche says that people are constantly playing roles even when they are not being watched. This is very believable because if life is...
4576 words - 19 pages
ID number: 0971546
Paper in: MBA 23901 Corporate Strategy and Global Business Policy
- GE Wind Strategy Study -
Date turned in:
For: BI Norwegian Business School-Fudan University MBA Programme
914 words - 4 pages
For this assignment, you will create a Brand map for a product or service category. After the map is created, you will write a management report of the implications of the map. For this assignment, you will use BrandMap Software™ to construct your map. This software is available on all computers in the Schulich computer lab (Room S336). You will have to run your map in the lab as the software cannot be copied onto your personal computer.
To obtain data to create your map, you must write a short questionnaire and administer it to a minimum of five respondents. The data will then be input into Microsoft EXCEL and run using BrandMap Software. The map that you build must ask questions...
2626 words - 11 pages
INSPECCION GENERAL O HABITUS EXTERIOR
Mediante la inspección podemos identificar el problema del paciente a primera vista. Como el Parkinson, acromegalia, bocio, acondroplasia, etc.
Se obtienen los siguientes datos:
* · Género
* · Edad aparente
* · Habito corporal o biotipo
* · Actitud y posición
* · Facies
* · Apariencia génica y endocrina
* · Temblores
* · Marcha
* · Lenguaje
* · Conciencia
Género: Condición orgánica de macho y hembra
Edad aparente: Edad que representa el paciente, se toma en cuenta anatomía, fisiología y madurez emocional
Genotipo: Caracteres transmitidos por herencia
2980 words - 12 pages
. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder.
UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward. On one side, company with long tradition is expected to to operate in a stable and prosperous way as it always did, but on the other side, company itself can get too self confident and fail to see the newcomers and other threats. UST has ignored newcomers, and...
1017 words - 5 pages
Critically evaluate the Attention-Interest-Desire-Action model of persuasive communication for advertising and promotion.
It all started back in 1899 from Elias St. Elmo Lewis, an American sales and advertising pioneer who spoke about the advertising as a means of catching the eye of the reader, informing him and to eventually making him a customer. This thought went on for a number of years until it evolved to be as a means of attracting attention, awaking interest, persuading and convincing. And this is not close to what is internationally known today as the AIDA model.
Henceforth, the three principles of Lewis includes; the mission of the advert that is to attract the reader; the advert...