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Effective communication in the business world must be mastered in order to strive in a competitive market. XYZ Companies has called an in-person meeting with a group of stakeholders including managers, salespeople, and customers to address quarterly sales. In order to communicate effectively with the group, an audience analysis must be done to capture the audience’s attention. This paper is intended to analyze the audience’s characteristics, communication channels and various ways to deliver an effective message. The speaker must be able to realize the quarterly sales report may mean different things to different groups in the audience. A speaker must make preparations
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Yesid Andrés Rodas
Introduction to Business Communications/285
April 14, 2011
* Communication is essential for humans in any role, but for business communication is even more important, especially in the sales industry where the interaction between the vendor and the customer requires being in touch directly with each other.
* If I were ask to present quarterly sales
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Tragedy reveals the true identity of a person as it draws out one’s deepest inner emotions; this is evident in William Shakespeare’s play, Hamlet. In the play, the newly appointed King and brother of the late King Hamlet, is responsible for the murder of his own brother and Denmark’s beloved ruler. The new King, Claudius, displays several different sides of himself to his audience when all begins to go awry. He now knows that the former King’s son, Hamlet, knows of his murder, his friend Polonius was killed by a seemingly insane Hamlet, and Polonius’ children are losing their sense of sanity and are blaming Claudius for their father’s murder. Within his speech
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Persuading an Audience:
I will persuade my Audiences to buy my Product; emotion put together you to buy. Wanting to attain somewhat put together you to buy. You want to elicit the audience's aspiration for your product.
PROMISING YOUR BUYERS
Focus on the budding and promising customer, not your product. You can't compel people to buy. Regrettably, some of you might declare.
Elicit their emotions
Tell your customers / audiences how his or her life will change and develop after purchasing your product.
Take an example: you are selling “Isotonic energy boosters”, tell them how fantastic you'll feel every day using these energy booster drinks. Describe it. Compare your energy
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Understanding Your Audience: The Chilean Mine Collapse
Buss Comm 275/University of Phoenix
June 24, 2013
On August 5th, 2010, news coverage began emerge about a gold and copper mine in Copiapo', Chile that had collapsed, trapping thirty-three men 2,300 feet underground. At that time it was unknown if there were any survivors. For 17 days family, friends, co-workers, and the World anxiously waited to hear if there would be any survivors in the mining accident. On August 22, 2010 a drill made it's way into the chamber where the men were. The miners sent word that they were alive. The events that would follow would leave the men trapped for approximately two
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As a set and/or lighting designer, what effects would you want to create for your audience in Act 1 and Act 2? Explain how your set design/lighting design would change from Act 1 to Act 2.
A Doll’s House by Henrick Ibsen is an iconic play expressing harsh truths on social rules and etiquette in the late 1800’s. The play allows a simple yet symbolic set and lighting design – forcing the audience to think and question the play writes intentions as well as the interpretation of the director. The play is over a period of three days; Act 1 is on Christmas Eve and Act 2 being over Christmas day –the set changes over both acts in small but significant ways allowing the audience to understand
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Audience analysis is the art of determining the type of information for a specific audience. Information is assembled to fit the targeted audience by analyzing the group members with consideration of the different cultures, gender, professional capacity, education, race, and geographical location. These are some of the key elements that will decide the tone and the adaptation of a clear and comprehensive message tailored to any specific audience.
Identifying fears, feelings, and needs, to motivate and captivate the audience with suitable content using choice of detail for the age group of the audience is only some of
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Brochure: Brighton University
We all have that one big decision to make in our lives, and that is choosing a university to attend to pursue our career. Let this brochure guide you to the right path, which is choosing Brighton University.
The way the brochure was made has many reasons why. The colors and format was laid out for the audience’s attention to be captured. The color selection was based on the primary colors from the color wheel. Red and blue are strong, yet bold colors. These colors were to resemble the university to be a primary choice for the audience. These two colors play an effect on making the school advertisement look wealthy and strong, which gives
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Informative Speech Outline Template
General Purpose: To inform
Specific Purpose: To inform my audience… (complete this sentence with your specific topic)
(Please note that the general purpose and specific purpose are for planning purposes only. They are not to be stated in the speech presentation. When you deliver the speech, you will start the speech with your attention getter.)
I. Attention getter: Some options here are to ask a question, offer a quote, or give a statistic that will get the audience’s attention. It should be relevant to the speech topic.
II. Audience-Topic Connection: Explain why your audience should care about your topic
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In the Tragedy of Hamlet, Shakespeare uses dramatic irony to keep the audience engaged in the play. A good example of dramatic irony in Shakespeare’s Hamlet is found in Act I Sc.5. The king’s ghost appears to Hamlet and reveals to him the truth about his death. The whole country of Denmark knows that the king had been bitten by a snake, but only Hamlet and two of his friends know that in reality it was the king’s own brother Claudius who killed him. Through this incident, Shakespeare manipulates audience’s sympathies, develops character and the conflict of the play.
Claudius is a character that awakes antipathy in the audience from the beginning of the play, because of reasons such as
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", "however", "moreover", "on the other hand", "nevertheless".
8. Now write out , at the beginning or end of the essay, a thesis statement for the essay. Remember, the thesis was his guiding PURPOSE? What audience did he have in mind? What assumptions did he make i.e., what did he take for granted his audience already knew, or already believed, or both? Is his audience hostile or friendly?
9. Finally, and very important, consider two other questions: WHY did the author write this, and for WHOM? What audience did he have in mind? What assumptions did he make, i.e., what did he take for granted his audience already knew, or already believed, or both? Is his audience hostile or friendly?
10. If you know you are to be examined on the rhetorical techniques the author uses, now is the point to go on a deliberate hunt for them after you have thoroughly understood the essay.
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Factual moving image productions
There are many types of genres that come under the overall category of ‘Factual’. There ones that inform the viewers, educate and provide solely as entertainment.
The variations of factual productions are: Documentary, News-Broadcasts, Fly-On-The-wall, Biographical, Public participation, chat shows and fact based entertainment. These tend to include key features such as psychographics, persuasive devices, provide information, and attend to a target audience. A factual product differentiates from a promotional/fictional product. A factual product is designed to inform and educate the viewer; however, a fictional production is more towards
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There are probably as many methods of delivery as there are public speakers. Each orator has his own way of going about the business of delivering a talk. Whatever the method, the audience will want to discover it. In general, the audience will find out whether the speech is delivered from memory, from manuscript, or extempore; and, if the latter, whether the man spoke with or without notes. The orator’s notes, when obtainable, also throw light upon the total portrait of a speaker.
They give some hint as to the way in which ideas are integrated; how effectively the orator controls the details; and how he adapts a previously prepared plan to the exigencies of a particular audience situation
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How does the image represent the theme you have chosen?
The image is exotic because of what she is wearing as it is very unusual and different.
Why do you think the artist has been represented this way?
I think the artist has been represented this way because she stands out and the outfit kind of represents a goddess.
Is the representation a positive or negative one?
I do not thinks this is a negative representation as I think all she is trying to do is stand out and look good so that people by the CD.
What impact does the representation have on the audience?
I think the impact this has on the audience is that she is portraying the idea that she is a goddess and that
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The performance was put on by the gospel choir of NCSU, and they were accompanied by a keyboardist, two guitarists, and a drummer. The lead guitarist was a good player, as well as the keyboard player (I hope to be there one day). Early on the audience section wasn't very full, but as things began to get started some late comers filtered in. The choir director encouraged the audience to participate in the performance rather than simply being spectators. I really enjoyed the performance having grown up going to churches that sing gospel music. It was also fun to see some of my fellow students displaying their talents, and to see the audience members stand and enjoy the show as well
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Homework: persuasive Speech Self-Assessment
May 3, 2014
The topic nursing was appropriate for my audience. Even though the majority of my audience. My specific purpose in the speech was to persuade my audience about the benefits of nursing and the choices in career path that they can choose. I feel that it was achieved successfully in the amount of time I had. Additionally, my thesis statement was also clearly which I am sure we can all relate to that you will never forget the way someone makes you feel even if you forget their names clearly stated.
The speech was well organized from beginning to end. The major functions of the speech introduction were accomplished by initially
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The narrative voice over is also used very effectively a example of this is when Daniels this asks him what he wants to do in the future after he starts thinking this is where the narrative voice over is used it says many different options he could do such as a lawyer, accountant or a rapper, Daniels dad wants him to be a rapper the effect of this is intense as it make the audience empathise how it would be like to be in the same situation as Daniel. The use of music that I decided to use is mainly drums and in some occasions is violin when there is trouble in Daniels life the tempo starts to get faster and faster showing problems this creates suspense for the audience not knowing what will
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he did lack story write and dramatic conflicts. He didn’t want his characters to be idle, more like inexpressive. It seems that he wanted his audience to be mysterious about the drama. The problems in the drama are simple, but they still struggle and involve failure. To express the meaning of the play as it was originally intended it was important for him to express the nature of his plots as clearly as possible. Overall the play was very realistic. It gives the audience a chance to actually understand the idea of the play or plot. The play was looked at from every character’s aspect. From Olga, Masha, Irina and Andrei they all had different aspects, and the author wrote the play
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Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article found in the Electronic Reserve Readings.
Research additional articles and information about the Chilean mine collapse. There was much press coverage of this disaster.
Write a 700- to 1,050-word paper using this (the assigned article) and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:
• What are some considerations to remember given the different roles and people in the audience?
o What would be the potential needs of the families of the miners in receiving a message about this incident?
o What would
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degree rule enables the audience to visually connect with unseen movement happening around and behind the immediate subject and is important in the narration of battle scenes.2
In my opinion, the principle of Action Axis is helpful in TV and film production when determining the camera positions for photographing two or more people. Also, it helps the cameras and people in front of the camera adjust their blockings for a better shot.
Action Axis is I think, the most basic, effective, and must-learn principle that a media arts student must understand before doing a film. Without understanding this concept, one would find difficulty in shooting his film.
For aesthetic purposes, I do
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1. What I most liked about my speech was the first three and a half minutes because I started out my speech with confidence and strong voice that carries throughout the room. I also followed my outline and stick to it which made my purpose clear and showed the importance of the topic to the audience. Moreover my eye contacts was on entire audience , my posture was good , legs did not cross, no leaning on podium, and my hands movement was minimal and did not move too much which is the case when I usually talk to people. I think I also was able to show the importance of my topic to audience by getting their attention. I avoided making my speech to technical so it
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1. Describe the campaign
Rejoice become the popular brand of haircare in China over 20 years. A lots of customer recognize Rejoice haircare product as an expert in smoothness. And Rejoice was choose by 250,000 customer to be “the Most Popular Foreign Trademark" in China. Rejoice' parent company is Procter and Gamble which is a strong company.
Rejoice of P&G company announce a new video advertisement in social media - YouTube in 2 September 2014 and the named as
Rejoice China "Hugs". This online video attract more than 40 million audience within 4 weeks.
The story of this online video is that a man put a divorce paper on a dinning table which he already signed. His wife
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It is undeniable that there is a shift in viewership’s habits. More and more every day, viewers want to see their favorite shows and programs when they want and where they want. Although television is still the n.1 way for audience to watch show (and still the most lucrative for networks), new forms of viewership (mobile devices, on demand) are on the rise, and this seems an irreversible trend. If TV networks want to survive they need to be well aware of all this changes, and create appropriate strategies to answer positively to audience’s new needs and demands. Many networks are trying to take initiative, creating mobile apps and giving to the audience the chance to see their shows on
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2. Know your audience
Speaking the language of your audience in a familiar setting is a key to gaining trust online. Use webinars for focused business discussions and employ a softer touch on the social networks.
3. Be an expert
To gain a following and reach your target customer audience, it’s important to show your expertise on the topics they care about. Spread out and have the right people talk about what they know best.
4. Your people are your brand
Spreading the message and gaining trust online is about forming relationships at a personal level. Let your people represent the brand through their activities and everyone will benefit.
5. Be responsive
The online environment never calls it a day. Particularly for a global business, it’s important to have people constantly tracking your brand and product mentions, either positive or negative. Quickly responding to criticisms and thanking people for positive sentiments will help your brand gain trust and form a community.
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yourself the following questions and come up with answers:
1. What are the instructions?
2. What is my purpose for writing?
3. Who is my audience?
4. How must the overall structure of my writing look?
5. What must my tone be?
Understand the Instructions
First, read the instructions. Whether it is an assignment from an instructor or a project from a boss, read the instructions so you know what is expected. If you have questions, do not hesitate to ask.
The following terms are frequently used in instructions. The definitions will help you understand what to include in your writing.
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change their opinion or position because more pressure often increases the audience’s resistance to the message. Conger fails to make this point: the more insistent the speaker, the more resistant the audience, logic and facts notwithstanding. At this point, compromise offers a logical alternative.
An astute persuader provides a dialogue with the audience which reduces resistance and softens the listener to be more receptive to an idea. “Dialogue” is Conger’s main point in reaching an intended audience. Through dialogue, “wants” and “needs” are discovered leading a good listener to clues on how to turn the other’s position – and if not, how to reach a reasonable compromise. Too often
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The four approaches are known as public speaking when they are presented to a group of people. When to use the four approaches is when you are scheduling to make a presentation. Pick the four approaches techniques that will be appropriate for the content of the presentation and for the audience. A speech or lecture is the act of speaking and is once the orator is speaking to a huge crowd of individuals about a specific subject matter. In a speech or lecture, the orator is distributing material that is essential for the audience to listen to. A speech or lecture can be used when the orator addresses a large group, and little interaction is expected. Orator takes a huge amount of material
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Forum Post 1
1) What concepts or ideas from the chapter are illustrated in this article?
There are numerous concepts illustrated in this article from Chapter 1. First things first, the article goes into detail about the internal as well as external factors about the NY Times as whole (i.e. the transition from physical to digital news), and provides an analysis for the reasoning behind that from Chief Executive Mark Thompson. In addition, the NY Times has strengths that are pointed out, as far as revenue growth in addition to just recently reaching 1 million digital subscribers; something that no other new company can claim. This international audience relates to the theory of
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Communication Critique- CMST 110
Student Name: ___________________ Topic: ____________________
INTRODUCTION: 20 POINTS
1. Did you provide an effective attention getter? 0 1 2 3 4 5
2. Did you present your audience with a strong credibility statement? 0 1 2 3 4 5
3. Did you attempt to directly relate your topic to the audience? 0 1 2 3 4 5
4. Did you preview the main points? 0 1 2 3 4 5
BODY: 45 POINTS
1. Was your topic persuasive? Did you try to convince your audience to change an idea, attitude, or belief? Did you attempt to motivate your audience into taking some course of action? 0 1 2 3 4 5 6
2. Did you effectively utilize various modes
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Sin City and The Use of Color
There are many aspects in film today that help make it what it is. A film couldn’t live up to it’s full potential without lighting, sound, and actors. However, quite possibly one of the biggest advances in film was the introduction of color. Nothing brings a movie to life more than seeing every hue of the rainbow. Today’s world demands the use of color in film, but is very underrated. For the most part, every film is different and uses color in many ways to please the audience, but there is one film in particular that uses it very differently. That film is Sin City (Frank Miller, 2005). While normally a movie is shot in full color, Sin City is shot in
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information that has no value to us as an audience. What does that mean for you as a
presenter? Your audience is judging whether what you have to say is of value to them.
Your goal is to get the audience’s attention and keep it, so that they receive the
information you are communicating. Eliminating weak language is one of the key ways
to increase the value of any message you communicate.
Tip #1: Get comfortable with silence; silence is the most powerful tool you will ever have
as a speaker.
Tip #2: There is no neutral everything that comes out of your mouth makes your
message stronger or weaker.
Tip #3: Try to identify the most common weak words in your language. For
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assignment directions above. What is the purpose of the message the HR employee is tasked to write?
2. Who is the audience? What are characteristics shared by the audience that the HR employee should consider when writing the message? What do they already know?
3. Which communication channel(s) would you choose to deliver the message and why?
4. What writing strategies can you use in your writing of the message?
Step 2: Drafting
Research your company’s background to know about the culture, processes, and procedures within the organization you selected.
Write a rough draft of the message below using the analysis you did in Step 1. Make sure your message is
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Close proximity – The audience are geographically and socially close to people who are in the affected Town Hall area in Sydney.
INCREASE VALUES IF: If the disease was more contagious or lethal, or if more people had contracted the disease across Sydney.
ITEM 2: Woman victim of violent stabbing attack (British woman stabbed by a Mexican backpacker at Redfern)
VALUE/S: Normative breach – The audience is left outraged to hear that a man stabbed a woman in the neck during a sexual assault.
Close proximity – The attack happened in Redfern, so the Sydney audience are geographically close to the story.
INCREASE VALUES IF: If the woman had died in the attack or if the
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01.) As an actor, the piece my group and I devised and performed was based on the issue of bystanders. The style of our piece was non-naturalistic and included devices such as freeze-frames. We chose to use freeze-frames to pinpoint key moments within the piece, highlighting the importance of these moments to our audience. Our piece was based on the ‘British bakeoff” in which one of our contestants cheated (me being the cheat) and somebody saw and nobody speaks up about it. The piece portrayed the importance of speaking up and not being a bystander. We also used lighting, for example a spotlight on the key moments to further highlight the important moments in the performance
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Consumer behavior can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires ("Consumer Behaviour and Target Audience Decisions", n.d.). Wal-Mart is able to showcase these behaviors in their commercials quite well with unknowing consumers happily showing their pleasure of tasting what they believe is another companies’ steak. When the consumer finds out they are eating a Wal-Mart steak they are surprised and state” they would buy the steak the next time they are in the store”. This statements and visual notice is then transferred to soon to be
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Communication in Business
* Produce and evaluate two or more pieces of external communication based on your chosen business.
BY MILLIE FISHER
Throughout the report I shall be evaluating two pieces of external communication for the company Mulberry. One of the pieces in which I have created myself and the other a real piece used by Mulberry. I will be evaluating these adverts whilst considering audience, purpose and effectiveness once establishing the type, medium and method for each communication. I will also need to evaluate these two pieces of external communication as key contributors to review the success of the organization. Examples to
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period of their programming. The main purpose of TFC is fashion and
therefore programs around fashion 24 hours a day, 7 days a week. CNN and Lifetime, however,
serve a larger purpose than fashion, and therefore only present programs dedicated to fashion
Monday through Friday from 9-11pm (Lifetime) and Monday through Friday from 8-9pm and
Saturday to Sunday from 10-11pm (CNN). Because they are not devoted to a specific niche,
CNN and Lifetime have the opportunity to capture a larger audience that may have never looked
for fashion programming if it weren’t for Fashion Today and Fashion Tonight.
The Fashion Channel also implemented their new marketing plan to
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Introducing the Quiz team
Calling the teams
Picking the places
1. Simple Round- +10 for a direct Q and +5 for a question answered on a pass. 10 secs for a direct Q and 5 secs for a question on a pass
2. Flags round- +10 for getting it right & - 5 for getting it wrong. No passing
3. First response heard is taken as the answer
4. Quizmaster decision binding and final
Rounds for Semi Finals (two)
1. Kuch bhi chalega round- 2 iterations; simple [total 4Qs+ 4Qs + 2 Res(Audience) Qs]
2. Dhandhe ka funda- 2 iterations; simple [total 4Qs+ 4Qs + 2 Res(Audience) Qs]
3. Ankhon ankhon mein- 1 iterations; Flag [total 4Qs+ 2 Res(Audience
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Critical Argument Analysis
Critical Argument Analysis
In the process of researching the selected topic regarding “Fear” there were many angles to consider in how ‘in depth’ the writers got into their topic. There were many questions to ask in how well the authors of the writings made their claims concerning the topic. As each author has his or her own way of reaching the audience it would be only right that his or her writing process reflect this. Each author has their own brand of emotion and logic he or she uses to reach their audiences, which in turn can affect each authors writing. Each author brings to the table a unique style of writing, one using technical
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dragon-guarded castle, to get his swamp back. I believe the fundamental conflict was Shrek having to get the Princess in order to get his land back. Not only did he get his land but the girl and friends as well! The music tells the journey and feelings. This is what makes the story come alive to the audience. The mood of the audience was one of laughter and true enjoyment.
The fact that this was a high school performance, I was very proud of each and every one of them for they certainly were convincing in their roles. Each and every actor lit up the stage through their amazing acting ability, amazing costumes, and overall stage presence under the genius direction of Jason David Carter. Shrek
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all, to attract the listeners’ attention and to show his respect the author uses addressing (ladies and gentlemen), with the help of pronoun ‘we’ he lets the audience know he associates himself with them, they all are in unity. From using by the author pronoun ‘I’ and providing an example from his own life we can learn that he is very personally involved in the situation. Also frequent use of gradation ‘bitterness, hatred, a desire for revenge’ ‘understanding, compassion and love’. I think that Kennedy did a good job with the speech. He related to the audience by giving examples of his brothers death. He pointed the importance of USA culture and the importance of being human first of all
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supportive wife, played by Helena Bonham Carter, sought out an unorthodox speech therapist, Lionel Logue. Lionel, played by Geoffrey Rush, understood the circumstances with treating royalty, but knew it was necessary to step outside the standard edict in order to help Prince Albert conquer his stammer.
The opening scene start with Bertie’s first broadcast at the closing season of the Empire Exhibition. With his severe case of stammer, Albert struggles to make only a few orders during his speech; the scene makes it evident to the audience that the Duke of York was incapable of public speaking, none the less make important announcements. Being the caring, worried wife, Elizabeth seeks the
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Assignment for Week 10
1. What are the various market targets for the New Beetle available to Volkswagen?
Describe each both demographically and psychographically. What are the pros and cons
of each option? What are the appeals of the New Beetle to each group?
The New Beetle target markets included VW new core audience of 18-34 and Baby Boomers.
- Younger people (18-34), single or married without children, students or professionals
- Enjoy active role in driving, challenging winding roads, not always obey to speed limits,
see the car more than a way to get from one place to another.
- Unique attitude towards life: well informed
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which the general public (or an organization's target market) is able to identify a brand by its attributes
• Brief designers with client specifications
-is a written document for a design project developed in concert by a person representing the business need for design and the designer.
• Mail shots
- are bulk mail advertising sent through the mail in the United Kingdom to potential customers to advertise goods or services.
- is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering
Tools of PR
• Attendance at public events
- to attract public attention and keep it
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David L. Monk
The never ending show! A summary of Appendix II
Life has been said to be theater for many years dating back to medieval times. So far in this book we have discussed that drama has to have an audience because the act must be put on for someone. I think that Max Burkhardt has a very decent theory of dramaturgy, he states that man acts without knowing it whenever he his being observed. In psychology this is called an observational biased, people act differently when they know they are being watched. Nietzsche says that people are constantly playing roles even when they are not being watched. This is very believable because if life is
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his concert by banging out a percussion rhythm on the grand piano’s lid and top, which was strange but really interesting. This acted as a intro point for a modern and funky, danceable jazz tune along with bitonal structures and bitonal points. At multiples times, he reached inside the piano and touched out bass notes directly on the strings like a bassist usually does on his own instrument. That was really amusing for the audience.
Some of Bojan Z's tune were played through a couple of effects boxes (one of which as a digital delay) and occasionally on a xenophone, an electronic keyboard of his own design. His jazz technique is redoubtable, to be sure, and his solos scorch the air, along
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MARKETING STRATEGY TEMPLATE
START-UP ORGANISATION, PRODUCT OR SERVICE
Executive Summary – rundown of what’s in the document (often completed last)
Use this template to capture the key information that you need to develop a thorough marketing strategy. Then
use the information that you collect, along with other *development tools, to build your marketing strategy.
This template is divided into the following question sections:
1. Background 4
2. Market 5
3. Target Audience 6
4. Competition 7
5. Offering 8
6. Messages 9
7. Sales and Buying Process 10
8. Pricing 11
*Other development tools you may use:
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Today we see conflicts in soaps such as Coronation Street or Emmerdale but in Shakespeare's time they had plays and saw the conflicts in plays such as Macbeth. It is good to have conflicts in dramas as it keeps the audience captivated and makes the audience want to know what is going to happen next.
In the play Romeo and Juliet, conflict is the foundation of the play as there is conflict between the two families the whole way through and there is fighting because of it. There is verbal and physical conflict.
In the prologue it mentions that there will be conflict in the play to come so it pricks our interest. A prologue is an introduction to the play explaining the basis of what is
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Show how different ideological approaches have helped you to understand the cultural significance of spaces and places.
Places and spaces can communicate a fixed view on the world, positioning audiences to hold the preferred, closed reading that alternative theoretical approaches transmit to their audiences. Ideologies are dominant theories that can be implicit or explicit within places and spaces. Therefore, places and spaces are cultural transmitters, playing a role in en-culturing an audience through dominant encoded ideologies. Places and spaces include a variety of texts, from parks to swimming pools, homes to prisons all encoding messages through their parademic choices