1115 words - 5 pages
Effective communication in the business world must be mastered in order to strive in a competitive market. XYZ Companies has called an in-person meeting with a group of stakeholders including managers, salespeople, and customers to address quarterly sales. In order to communicate effectively with the group, an audience analysis must be done to capture the audience’s attention. This paper is intended to analyze the audience’s characteristics, communication channels and various ways to deliver an effective message. The speaker must be able to realize the quarterly sales report may mean different things to different groups in the audience. A speaker must make preparations...
1170 words - 5 pages
Yesid Andrés Rodas
Introduction to Business Communications/285
April 14, 2011
* Communication is essential for humans in any role, but for business communication is even more important, especially in the sales industry where the interaction between the vendor and the customer requires being in touch directly with each other.
* If I were ask to present quarterly sales...
1098 words - 5 pages
Tragedy reveals the true identity of a person as it draws out one’s deepest inner emotions; this is evident in William Shakespeare’s play, Hamlet. In the play, the newly appointed King and brother of the late King Hamlet, is responsible for the murder of his own brother and Denmark’s beloved ruler. The new King, Claudius, displays several different sides of himself to his audience when all begins to go awry. He now knows that the former King’s son, Hamlet, knows of his murder, his friend Polonius was killed by a seemingly insane Hamlet, and Polonius’ children are losing their sense of sanity and are blaming Claudius for their father’s murder. Within his speech,...
265 words - 2 pages
Persuading an Audience:
I will persuade my Audiences to buy my Product; emotion put together you to buy. Wanting to attain somewhat put together you to buy. You want to elicit the audience's aspiration for your product.
PROMISING YOUR BUYERS
Focus on the budding and promising customer, not your product. You can't compel people to buy. Regrettably, some of you might declare.
Elicit their emotions
Tell your customers / audiences how his or her life will change and develop after purchasing your product.
Take an example: you are selling “Isotonic energy boosters”, tell them how fantastic you'll feel every day using these energy booster drinks. Describe it. Compare your energy booster’s...
1400 words - 6 pages
Understanding Your Audience: The Chilean Mine Collapse
Buss Comm 275/University of Phoenix
June 24, 2013
On August 5th, 2010, news coverage began emerge about a gold and copper mine in Copiapo', Chile that had collapsed, trapping thirty-three men 2,300 feet underground. At that time it was unknown if there were any survivors. For 17 days family, friends, co-workers, and the World anxiously waited to hear if there would be any survivors in the mining accident. On August 22, 2010 a drill made it's way into the chamber where the men were. The miners sent word that they were alive. The events that would follow would leave the men trapped for approximately two...
6937 words - 28 pages
BCOM 230 – Communication and the Audience ( A+Material )
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Communication and the Audience
E-MAIL TO ACCOUNTING DEPARTMENT
From: Beth Riordan Manufacturing
To: Accounting Department
Subject: Status of Due...
2474 words - 10 pages
As a set and/or lighting designer, what effects would you want to create for your audience in Act 1 and Act 2? Explain how your set design/lighting design would change from Act 1 to Act 2.
A Doll’s House by Henrick Ibsen is an iconic play expressing harsh truths on social rules and etiquette in the late 1800’s. The play allows a simple yet symbolic set and lighting design – forcing the audience to think and question the play writes intentions as well as the interpretation of the director. The play is over a period of three days; Act 1 is on Christmas Eve and Act 2 being over Christmas day –the set changes over both acts in small but significant ways allowing the audience to understand...
1236 words - 5 pages
Audience analysis is the art of determining the type of information for a specific audience. Information is assembled to fit the targeted audience by analyzing the group members with consideration of the different cultures, gender, professional capacity, education, race, and geographical location. These are some of the key elements that will decide the tone and the adaptation of a clear and comprehensive message tailored to any specific audience.
Identifying fears, feelings, and needs, to motivate and captivate the audience with suitable content using choice of detail for the age group of the audience is only some of the...
954 words - 4 pages
Brochure: Brighton University
We all have that one big decision to make in our lives, and that is choosing a university to attend to pursue our career. Let this brochure guide you to the right path, which is choosing Brighton University.
The way the brochure was made has many reasons why. The colors and format was laid out for the audience’s attention to be captured. The color selection was based on the primary colors from the color wheel. Red and blue are strong, yet bold colors. These colors were to resemble the university to be a primary choice for the audience. These two colors play an effect on making the school advertisement look wealthy and strong, which gives...
292 words - 2 pages
In the Tragedy of Hamlet, Shakespeare uses dramatic irony to keep the audience engaged in the play. A good example of dramatic irony in Shakespeare’s Hamlet is found in Act I Sc.5. The king’s ghost appears to Hamlet and reveals to him the truth about his death. The whole country of Denmark knows that the king had been bitten by a snake, but only Hamlet and two of his friends know that in reality it was the king’s own brother Claudius who killed him. Through this incident, Shakespeare manipulates audience’s sympathies, develops character and the conflict of the play.
Claudius is a character that awakes antipathy in the audience from the beginning of the play, because of reasons such as...
294 words - 2 pages
Informative Speech Outline Template
General Purpose: To inform
Specific Purpose: To inform my audience… (complete this sentence with your specific topic)
(Please note that the general purpose and specific purpose are for planning purposes only. They are not to be stated in the speech presentation. When you deliver the speech, you will start the speech with your attention getter.)
I. Attention getter: Some options here are to ask a question, offer a quote, or give a statistic that will get the audience’s attention. It should be relevant to the speech topic.
II. Audience-Topic Connection: Explain why your audience should care about your topic.
395 words - 2 pages
Occasionally, you will find a paragraph that doesn't seem to accomplish much. Some paragraphs, for instance, are purely illustrative: the "for example" type of paragraph. Some are just comments or impressions by the author . The "that reminds me" type. A third very common type is the transitional paragraph, which just takes you rather gracefully from one point to another. When you come across a paragraph like one of these, label it in the margin.
6. Within each structural subdivision find out what points the author is making. (In the essay about the English 1 final, find out specifically what the author says to do in order to prepare for the exam.) In other words, identify the topic...
1445 words - 6 pages
Factual moving image productions
There are many types of genres that come under the overall category of ‘Factual’. There ones that inform the viewers, educate and provide solely as entertainment.
The variations of factual productions are: Documentary, News-Broadcasts, Fly-On-The-wall, Biographical, Public participation, chat shows and fact based entertainment. These tend to include key features such as psychographics, persuasive devices, provide information, and attend to a target audience. A factual product differentiates from a promotional/fictional product. A factual product is designed to inform and educate the viewer; however, a fictional production is more towards...
549 words - 3 pages
There are probably as many methods of delivery as there are public speakers. Each orator has his own way of going about the business of delivering a talk. Whatever the method, the audience will want to discover it. In general, the audience will find out whether the speech is delivered from memory, from manuscript, or extempore; and, if the latter, whether the man spoke with or without notes. The orator’s notes, when obtainable, also throw light upon the total portrait of a speaker.
They give some hint as to the way in which ideas are integrated; how effectively the orator controls the details; and how he adapts a previously prepared plan to the exigencies of a particular audience situation....
1549 words - 7 pages
How does the image represent the theme you have chosen?
The image is exotic because of what she is wearing as it is very unusual and different.
Why do you think the artist has been represented this way?
I think the artist has been represented this way because she stands out and the outfit kind of represents a goddess.
Is the representation a positive or negative one?
I do not thinks this is a negative representation as I think all she is trying to do is stand out and look good so that people by the CD.
What impact does the representation have on the audience?
I think the impact this has on the audience is that she is portraying the idea that she is a goddess and that she...
319 words - 2 pages
The performance was put on by the gospel choir of NCSU, and they were accompanied by a keyboardist, two guitarists, and a drummer. The lead guitarist was a good player, as well as the keyboard player (I hope to be there one day). Early on the audience section wasn't very full, but as things began to get started some late comers filtered in. The choir director encouraged the audience to participate in the performance rather than simply being spectators. I really enjoyed the performance having grown up going to churches that sing gospel music. It was also fun to see some of my fellow students displaying their talents, and to see the audience members stand and enjoy the show as well.
319 words - 2 pages
Homework: persuasive Speech Self-Assessment
May 3, 2014
The topic nursing was appropriate for my audience. Even though the majority of my audience. My specific purpose in the speech was to persuade my audience about the benefits of nursing and the choices in career path that they can choose. I feel that it was achieved successfully in the amount of time I had. Additionally, my thesis statement was also clearly which I am sure we can all relate to that you will never forget the way someone makes you feel even if you forget their names clearly stated.
The speech was well organized from beginning to end. The major functions of the speech introduction were accomplished by initially...
346 words - 2 pages
The narrative voice over is also used very effectively a example of this is when Daniels this asks him what he wants to do in the future after he starts thinking this is where the narrative voice over is used it says many different options he could do such as a lawyer, accountant or a rapper, Daniels dad wants him to be a rapper the effect of this is intense as it make the audience empathise how it would be like to be in the same situation as Daniel. The use of music that I decided to use is mainly drums and in some occasions is violin when there is trouble in Daniels life the tempo starts to get faster and faster showing problems this creates suspense for the audience not knowing what will...
508 words - 3 pages
Reflection Paper: Importance of 180o Rule or Action Axis in TV and Film Production
180o Rule or Action Axis is a basic guideline in film making that states that two characters (or other elements) in the same scene should always have the same left/right relationship to each other. If the camera passes over the imaginary axis connecting the subjects, it is called crossing the line. The new shot from the opposite side is known as reverse angle.1
Below is diagram how the 180o Rule or Action Axis looks like:
The said principle is also based on the exchange of looks between the actors, either from left to right (of camera) or right to left (of camera).
Also, the 180...
528 words - 3 pages
The Three Sisters
Various conflicts arise in the drama The Three Sisters. The setting of the drama is in a provincial town. The three sisters, Olga, Masha, and Irina lost their father who commanded the local army post. The sisters lives then became lonely and purposeless. The sisters are very well educated, which is a very good thing. The author basically focuses on alienation and aloneness. The play is centered around the main characters, and what they think of their home. The three sisters figured they would have a better life if they lived in Moscow. The sisters want to leave their home for a better life. The play was meant to show...
595 words - 3 pages
Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article found in the Electronic Reserve Readings.
Research additional articles and information about the Chilean mine collapse. There was much press coverage of this disaster.
Write a 700- to 1,050-word paper using this (the assigned article) and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:
• What are some considerations to remember given the different roles and people in the audience?
o What would be the potential needs of the families of the miners in receiving a message about this incident?
o What would be...
637 words - 3 pages
1. What I most liked about my speech was the first three and a half minutes because I started out my speech with confidence and strong voice that carries throughout the room. I also followed my outline and stick to it which made my purpose clear and showed the importance of the topic to the audience. Moreover my eye contacts was on entire audience , my posture was good , legs did not cross, no leaning on podium, and my hands movement was minimal and did not move too much which is the case when I usually talk to people. I think I also was able to show the importance of my topic to audience by getting their attention. I avoided making my speech to technical so it...
628 words - 3 pages
1. Describe the campaign
Rejoice become the popular brand of haircare in China over 20 years. A lots of customer recognize Rejoice haircare product as an expert in smoothness. And Rejoice was choose by 250,000 customer to be “the Most Popular Foreign Trademark" in China. Rejoice' parent company is Procter and Gamble which is a strong company.
Rejoice of P&G company announce a new video advertisement in social media - YouTube in 2 September 2014 and the named as
Rejoice China "Hugs". This online video attract more than 40 million audience within 4 weeks.
The story of this online video is that a man put a divorce paper on a dinning table which he already signed. His wife...
276 words - 2 pages
These days entrepreneurs and small businesses have a lot of different channels they can use to promote their products and build their brands. Social media, blogs and other online channels can be inexpensive and effective tools for small business branding. However, it’s important to understand the expectations of each channel so that you get the best results and create a positive impression of your brand online.
Here are our Top 5 tips for building your brand online:
1. It’s about conversation
Building awareness and affinity for your brand online requires as much listening as it does talking. Pay attention to what people are talking about and provide them helpful advice, not just...
1167 words - 5 pages
Axia College Material
Fundamentals of Writing, Part One
What to Do Before You Start Writing
Writing—just reading the word might make you cringe. There are many possible reasons of why students do not like to write. Writing instructors usually hear My grammar is horrible, I had a writing teacher who marked up all my papers in red, or I cannot think of anything.
Maybe you have similar reasons for not wanting to write; maybe you are excited to write, but do not know where to start. If you break the writing process into segments, it may not overwhelm you. This may ease your anxieties and inspire you to enjoy writing.
Before you pick up a pen or start typing, stop and plan. Ask...
265 words - 2 pages
It is undeniable that there is a shift in viewership’s habits. More and more every day, viewers want to see their favorite shows and programs when they want and where they want. Although television is still the n.1 way for audience to watch show (and still the most lucrative for networks), new forms of viewership (mobile devices, on demand) are on the rise, and this seems an irreversible trend. If TV networks want to survive they need to be well aware of all this changes, and create appropriate strategies to answer positively to audience’s new needs and demands. Many networks are trying to take initiative, creating mobile apps and giving to the audience the chance to see their shows on...
284 words - 2 pages
Compromise Brings Benefits
Jay Conger’s article The Necessary Art of Persuasion presents excellent strategies on how to become a better persuader. To reach any goal, business people need support and cooperation, but many fail to realize the contribution compromise brings to a “debate”: it motivates the other party to consider the opposite point of view. Conger’s insistence that compromise be part of a persuasive strategy recognizes the value of a win-win mentality in business. Business is rarely a zero-sum game. Many novice businessmen/women miss this point.
The novice believes logic, persistence and dispute change opinions. Conger says as much. But they are not enough to make people...
399 words - 2 pages
The four approaches are known as public speaking when they are presented to a group of people. When to use the four approaches is when you are scheduling to make a presentation. Pick the four approaches techniques that will be appropriate for the content of the presentation and for the audience. A speech or lecture is the act of speaking and is once the orator is speaking to a huge crowd of individuals about a specific subject matter. In a speech or lecture, the orator is distributing material that is essential for the audience to listen to. A speech or lecture can be used when the orator addresses a large group, and little interaction is expected. Orator takes a huge amount of material...
1020 words - 5 pages
Sin City and The Use of Color
There are many aspects in film today that help make it what it is. A film couldn’t live up to it’s full potential without lighting, sound, and actors. However, quite possibly one of the biggest advances in film was the introduction of color. Nothing brings a movie to life more than seeing every hue of the rainbow. Today’s world demands the use of color in film, but is very underrated. For the most part, every film is different and uses color in many ways to please the audience, but there is one film in particular that uses it very differently. That film is Sin City (Frank Miller, 2005). While normally a movie is shot in full color, Sin City is shot in black...
400 words - 2 pages
Weak Language is any word or phrase that does not add value to your message.
In English, the word is umm. Every language has some version of umm, why do we say
it? We use it as a crutch while we are thinking of what we are going to say next, and
because we are uncomfortable with silence.
Why is eliminating weak language so important for a public speaker?
People are taking in what appears to be a limitless amount of information each day.
Consider what happens to the brain when it has too much information to process. The
brain makes choices, it decides what it will take in and what it will keep out. In order to
process the large amount of information that we encounter daily, we often...
358 words - 2 pages
Forum Post 1
1) What concepts or ideas from the chapter are illustrated in this article?
There are numerous concepts illustrated in this article from Chapter 1. First things first, the article goes into detail about the internal as well as external factors about the NY Times as whole (i.e. the transition from physical to digital news), and provides an analysis for the reasoning behind that from Chief Executive Mark Thompson. In addition, the NY Times has strengths that are pointed out, as far as revenue growth in addition to just recently reaching 1 million digital subscribers; something that no other new company can claim. This international audience relates to the theory of...
407 words - 2 pages
University of Phoenix Material
New Hire Communication Worksheet
Select a company you are familiar with. Imagine that you work for the HR department of the company. You are tasked to develop a message to orient new hires to the company culture, process, procedures, and general information.
Compose a message for new hires using the three-step process outlined in Ch. 5 of Business Communication.
Step 1: Prewriting
Review the AIM planning process in Ch. 5 of Business Communication including the “Chapter Takeaway for Creating Effective Messages.”
Analyze the situation described above by answering each of the following questions with 1 to 2 paragraphs:
1. Review the assignment...
444 words - 2 pages
Communication Critique- CMST 110
Student Name: ___________________ Topic: ____________________
INTRODUCTION: 20 POINTS
1. Did you provide an effective attention getter? 0 1 2 3 4 5
2. Did you present your audience with a strong credibility statement? 0 1 2 3 4 5
3. Did you attempt to directly relate your topic to the audience? 0 1 2 3 4 5
4. Did you preview the main points? 0 1 2 3 4 5
BODY: 45 POINTS
1. Was your topic persuasive? Did you try to convince your audience to change an idea, attitude, or belief? Did you attempt to motivate your audience into taking some course of action? 0 1 2 3 4 5 6
2. Did you effectively utilize various modes...
352 words - 2 pages
Tutorial 2, Week 3
News Value and News Selection Exercise
MDIA1002 TUTE PREP TUTORIAL TWO (WEEK 3)
NAME: Joyce Yan Lo
STUDENT NO: z3462426
TUTORIAL ID: T15A
PROGRAM AND DATE BROADCAST: 7 News 9th March
ITEM 1: Legionnaires’ outbreak linked to Sydney CBD (Airborne disease has been contracted by 4 men in the Town Hall area)
VALUE/S: High impact – Has an impact on people’s psychological well-being. Anyone who had been around the Town Hall area could feel paranoid or worried that they are carrying the disease.
Medium scope and low severity – Although the disease was reported to be breaking out in a fairly busy and populous area in Sydney, only four people had actually...
2301 words - 10 pages
01.) As an actor, the piece my group and I devised and performed was based on the issue of bystanders. The style of our piece was non-naturalistic and included devices such as freeze-frames. We chose to use freeze-frames to pinpoint key moments within the piece, highlighting the importance of these moments to our audience. Our piece was based on the ‘British bakeoff” in which one of our contestants cheated (me being the cheat) and somebody saw and nobody speaks up about it. The piece portrayed the importance of speaking up and not being a bystander. We also used lighting, for example a spotlight on the key moments to further highlight the important moments in the performance....
251 words - 2 pages
President Barack Obama 2009 Inauguration and Address
I chose to examine the speech by current US President Barack Obama. This speech was during his inauguration at the beginning of 2009. I chose to use this speech because it examines the speech by a man who attracts the attention of my generation. It’s easy for us to relate at this time in our lives and it shows in his popularity with the younger generation. For the most part of the speech, it was engaging to the audience. It was engaging because he kept the audience’s attention from the minute he was inaugurated at the beginning and passionately delivered a speech...
492 words - 2 pages
Wal-Mart prides itself on delivering a quality product and making prices affordable for everyone. There are many items for purchase in the store but they have made it their business to build a name around products that people truly put a value on. For many great electronic products such as a TV, computer, or the latest game box system are products they cannot live without. The second major product as of late is Wal-Mart’s meats. They have chosen to push their focus on marketing an A+ premium steak that is comparable to fresh cut butcher’s steaks. The decision making criteria that goes into selecting these products as running mates are consumer behavior and needs recognition.
3875 words - 16 pages
Communication in Business
* Produce and evaluate two or more pieces of external communication based on your chosen business.
BY MILLIE FISHER
Throughout the report I shall be evaluating two pieces of external communication for the company Mulberry. One of the pieces in which I have created myself and the other a real piece used by Mulberry. I will be evaluating these adverts whilst considering audience, purpose and effectiveness once establishing the type, medium and method for each communication. I will also need to evaluate these two pieces of external communication as key contributors to review the success of the organization. Examples to...
1859 words - 8 pages
The Fashion Channel: Case Write-Up
Decision to Be Made
The management team for The Fashion Channel (TFC) must decide which customer
segment(s) or ―cluster‖ they should target in their new marketing strategy and how they should
position TFC to ultimately increase company revenue. When deciding their marketing strategy,
TFC must consider how they can increase their share of the market (ratings) versus the
increasingly competitive fashion programming on CNN and Lifetime, and if they can maintain or
increase TFC’s satisfaction level among the Large Multi-System Operators. According to Dana
Wheeler, senior vice president of marketing for TFC, ―the two key levers to drive revenue
1509 words - 7 pages
Introducing the Quiz team
Calling the teams
Picking the places
1. Simple Round- +10 for a direct Q and +5 for a question answered on a pass. 10 secs for a direct Q and 5 secs for a question on a pass
2. Flags round- +10 for getting it right & - 5 for getting it wrong. No passing
3. First response heard is taken as the answer
4. Quizmaster decision binding and final
Rounds for Semi Finals (two)
1. Kuch bhi chalega round- 2 iterations; simple [total 4Qs+ 4Qs + 2 Res(Audience) Qs]
2. Dhandhe ka funda- 2 iterations; simple [total 4Qs+ 4Qs + 2 Res(Audience) Qs]
3. Ankhon ankhon mein- 1 iterations; Flag [total 4Qs+ 2 Res(Audience)...
883 words - 4 pages
Critical Argument Analysis
Critical Argument Analysis
In the process of researching the selected topic regarding “Fear” there were many angles to consider in how ‘in depth’ the writers got into their topic. There were many questions to ask in how well the authors of the writings made their claims concerning the topic. As each author has his or her own way of reaching the audience it would be only right that his or her writing process reflect this. Each author has their own brand of emotion and logic he or she uses to reach their audiences, which in turn can affect each authors writing. Each author brings to the table a unique style of writing, one using...
837 words - 4 pages
The text I’m going to analyze is headlined “Remarks on the Assassination of Martin Luther King, Jr”. It is the speech of Robert F. Kennedy, a prominent democratic senator from New York, and it was delivered on the 4th of April in 1968. He spoke in Muncie in the afternoon. On the plane to Indianapolis, where he was to speak to the black community, he was told Martin Luther King, Jr. had been shot in Memphis. (Bart Peterson). This is an example of demographic level of influence because it is composed based on race, in this example black community. The opening sentences of the speech show that the author is going to present sad news –“ that the man who dedicated his life to struggling...
992 words - 4 pages
The King’s Speech
Responsibilities of a king are numerous, but above all, a king is there to protect and speak for the people. Although the power a king has is limited in modern time, the king is still the face of the nation and represent the people. The king must address the nation during important events such as the entering of a war. In “The King’s Speech”, Prince Albert, Duke of York, is faced with speech difficulties that prevent him from making a suitable, public figure. Prince Albert, also known as Bertie, visited many speech therapists but had seen little result in improving his “mechanical difficulties” (King’s Speech). Elizabeth, the...
921 words - 4 pages
“Shrek the Musical”
Based on the DreamWorks Animation Motion Picture and the book by William Steig
Book and Lyrics by - David Lindsay-Abaire Music by - Jeanine Tesori
The production took place on Friday, March 13th at 7pm. The play was performed at the quaint Center Theatre in Whittier, California. The production was directed by David Carter. Scarlett Brais was the choreographer. Cristina Quijada was the scenic designer. Renee Astengo, Sharon Carter and Nanette Cheffers were the costume designers. Nick and Sarah Van Houten were the lighting designers. Jim Longman was the audio designer.
The major characters of the play: Shrek (Konner Kienzle), Lord Farquaad (Tristin Brown), Donkey...
1205 words - 5 pages
Assignment for Week 10
1. What are the various market targets for the New Beetle available to Volkswagen?
Describe each both demographically and psychographically. What are the pros and cons
of each option? What are the appeals of the New Beetle to each group?
The New Beetle target markets included VW new core audience of 18-34 and Baby Boomers.
- Younger people (18-34), single or married without children, students or professionals
- Enjoy active role in driving, challenging winding roads, not always obey to speed limits,
see the car more than a way to get from one place to another.
- Unique attitude towards life: well informed,...
433 words - 2 pages
On February 27, I had a chance to attend a jazz concert by French jazz pianist Bojan Z, which was taken place at the Institute for Cultural exchange with France (IDECAF) in Ho Chi Minh City.
The concert was an opportunity for Bojan to feature some of his best work selected from the “Soul shelter” and “Transpacifi” albums, namely Natural Ground, Buzz, No 9, Pick It Up and Empty Shell. The performance also featured some new, incomplete works which are still being developed. Many of them were influenced by traditional Balkan music, as Bojan said. The band consisted of Josh Roseman on trombone, Ruth Goller on bass, Sebastian Rochford on drums and Bojan Z himself on the piano.
Bojan Z began his...
373 words - 2 pages
David L. Monk
The never ending show! A summary of Appendix II
Life has been said to be theater for many years dating back to medieval times. So far in this book we have discussed that drama has to have an audience because the act must be put on for someone. I think that Max Burkhardt has a very decent theory of dramaturgy, he states that man acts without knowing it whenever he his being observed. In psychology this is called an observational biased, people act differently when they know they are being watched. Nietzsche says that people are constantly playing roles even when they are not being watched. This is very believable because if life is...
1557 words - 7 pages
MARKETING STRATEGY TEMPLATE
START-UP ORGANISATION, PRODUCT OR SERVICE
Executive Summary – rundown of what’s in the document (often completed last)
Use this template to capture the key information that you need to develop a thorough marketing strategy. Then
use the information that you collect, along with other *development tools, to build your marketing strategy.
This template is divided into the following question sections:
1. Background 4
2. Market 5
3. Target Audience 6
4. Competition 7
5. Offering 8
6. Messages 9
7. Sales and Buying Process 10
8. Pricing 11
*Other development tools you may use:
417 words - 2 pages
Role and Tools of Public Relations
- is influencing the behavior to achieve objectives through effective management of relationships and communications
The major components of the support provided by PR in marketing are:
- Publicizing news and events
- Promoting established products and or services
- Creating a favorable reputation of the company
- Arranging and publicizing public appearance of marketing spokespersons
- Probing public opinion
- Attracting news media coverage of sales conferences, trade of promotion events.
- Assisting in programs concerning consumerism
Role of PR (4 P’s)
The basic purpose of dividing the role in four "P's" as illustrated in...