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Young's Foods Essay

1702 words - 7 pages

Brand Management
Young’s Food

Submitted to
Mam Kiran Sardar Kohati

Introduction
The House of Young's started its operations in 1988 as a small food processing establishment in Karachi, Pakistan. From the beginning, people working at Young's had the vision and passion to raise Young's to new heights with products that meet the daily food needs of our consumers and offer high value of nutrition and convenience.
The first product launched by Young's was Mayonnaise which received tremendous acceptance and appreciation from Pakistani consumers.
Another milestone in spreads category was "Young's Chicken Spread" which was launched in 1989. Young's was the first company to ...view middle of the document...

Core Values
1. Allah Pleasing
2. Responsive to Stakeholders
3. Mushawrat
4. Excellence
5. Improvement and Innovation

International Operations
Young's travels across borders and engages in marketing of its quality food products that are compatible with international standards. Young's is proficient in producing customized mayonnaise based products for orders from any part of the globe.

Today, Young's Private Limited has entered into the following International markets:
Asia
Kingdom of Saudi Arabia
United Arab Emirates
Qatar
Bahrain
Iraq
Mongolia
Sri Lanka
India
Afghanistan
Africa
Libya
Uganda
Mozambique
Mauritius
Ghana

Global Business Development
In pursuit of our goal to expand globally, we are eager in forging productive partnerships with business entities well-versed with the intricacies of food business, coupled with power to import Container Load quantities.

Quality and Food Safety Policy
Young's is committed to satisfy the customers by providing Halal, Safe and Convenient food products.
Young's is striving to establish and maintain a Customer Focused management system in compliance with applicable legal and statutory requirements through a skilled and qualified team.
Young's is Puts due emphasis on communication within food chain to state requirements and exercise necessary controls.
Young's is Sets and monitors measurable Quality Objectives which lead to continual improvement.

Manufacturing Facilities
Young's (Pvt.) Ltd. maneuvers three plants with the capacities to generate 20, 10 and 6 tons of production from each plant per shift. Our first two production plants are for mayonnaise and spreads, whereas, the latter is for the processing of natural honey. These units are compliant with Quality and Food Safety Management System.
The processing facilities also include chicken and vegetable processing units which are specifically designed for the processing of dressing chicken and fresh vegetables under highly hygienic and controlled conditions to keep them wholesome and healthy for longer periods. The spread manufacturing units are equipped with a Metal Detection System which scans the product to assure food safety.
Young's owns fully-automatic, programmable filling and packaging machine units. These efficient pneumatic units shape the packaging foil into SAPs (Stand Alone Pouches); giving them a curved design, filling in product, place the nozzle, spurges nitrogen in the headspace and seals it at a very high speed. Use of MAP (Modified Atmosphere Packaging) for bottles and pouches ensures sustained quality products. Vacuum sealing for bottles and nitrogen splurging for SAPs reduce the risk of deterioration of the products. Automatic labeling, filling and packaging machines increase the efficiency of manufacturing units. Use of SPCs (Statistical Process Controls) in all the unit operations helps in increasing the uniformity of processes, improving quality of output and also facilitates in...

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