This website uses cookies to ensure you have the best experience. Learn more

Yahoo Essay

2766 words - 12 pages

CASE 3-3 Marketing to the Bottom of the Pyramid
Professor C. K. Prahalad’s seminal publication, The Fortune at the Bottom of the Pyramid, suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates, these “aspirational poor,” who make up three-fourths of the world’s population, represent $14 trillion in purchasing power, more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically, it is young and growing at 6 percent a year or more. Traditionally, the poor have not been considered an important market segment. “The poor can’t afford most products”; “they will not ...view middle of the document...

Designing products for the BOP is not about making cheap stuff but about making technologically advanced products affordable. For example, one company was inspired to invent the Freeplay, a windup self-power–generating radio, when it learned that isolated, impoverished people in South Africa were not getting information about AIDS because they had no electricity for radios and could not afford replacement batteries. intermediaries were bypassed, and ITC gained a direct contact with the farmers, thus improving the efficiency of ITC’s soybean acquisition. To achieve this goal, it had to do much more than just distribute PCs. It had to provide equipment for managing power outages, solar panels for extra electricity, and a satellite-based telephone hookup, and it had to train farmers to use the PCs. Without these steps, the PCs would never have worked. The complex solution serves ITC very well. Now more than 10,000 villages and more than 1 million farmers are covered by its system. ITC is able to pay more to farmers and at the same time cut its costs because it has dramatically reduced the inefficiencies in logistics. The vast market for cell phones among those at the BOP is not for phones costing $200 or even $100 but for phones costing less than $50. Such a phone cannot simply be a cut-down version of an existing handset. It must be very reliable and have lots of battery capacity, as it will be used by people who do not have reliable access to electricity. Motorola went thorough four redesigns to develop a low-cost cell phone with battery life as long as 500 hours for villagers without regular electricity and an extra-loud volume for use in noisy markets. Motorola’s lowcost phone, a no-frills cell phone priced at $40, has a standby time of two weeks and conforms to local languages and customs. The cell-phone manufacturer says it expects to sell 6 million cell phones in six months in markets including China, India, and Turkey.

There is also demand for personal computers but again, at very low prices. To meet the needs of this market, Advanced Micro Devices markets a $185 Personal Internet communicator—a basic computer for developing countries—and a Taiwan Company offers a similar device costing just $100. For most products, demand is contingent on the customer having sufficient purchasing power. Companies have to devise creative ways to assist those at the BOP to finance larger purchases. For example, Cemex, the world’s third-largest cement company, recognized an opportunity for profit by enabling lower-income Mexicans to build their own homes. The company’s Patrimonio Hoy Programme, a combination builder’s “club” and financing plan that targets homeowners who make less than $5 a day, markets building kits using its premiumgrade cement. It recruited 510  promoters to persuade new customers to commit to building additions to their homes. The customers paid Cemex $11.50 a week and received building...

Other assignments on Yahoo

Finance Essay

2359 words - 10 pages include Chinese language, Japanese Language among others. It is one of the largest companies in the Internet Information providers industry of the NASDAQ with a market capitalization of $42.55 billion as at 14th May 2012. The company was founded in the year 2000 and is headquartered in Beijing China (Yahoo finance, 2012a) Dendreon Corporation; this is accompany that is listed under the Biotechnology industry of the NASDAQ Stock Exchange whose

Blaw Essay

318 words - 2 pages can access, there’s a possibility that they can also hack into your computer and steal the other information as well. And to cancel the ads, there’s actually a charge of $3.99 a month to block all the ads. I think the websites like YouTube, and yahoo mail, Facebook or Gmail should not support these ads because there are many important things in emails such as passwords of different accts, or resume with all your information, work emails. I think

What Would You Do

328 words - 2 pages security breaches which are used to steal patient’s personal information. Anti-virus software programs are not looking for these scripts they are looking for files. These scripts can come from social media networks which staff may be accessing. According to Dave Meilek, “most of today’s threats are blended attacks propagated on legitimate sites like Google, Facebook, Yahoo!, and many others.” (M, 2010) Attacks can come through emails which have


772 words - 4 pages divided by total assets, then multiplied by 100. Riordan Manufacturing’s return on assets is 10.5% while the industry average is 2%. The return on assets for Kudler Fine Foods is 25% compared to the field average of 7%. Calculated figures for each are below: Riordan Manufacturing: ($5,019,587 / $47,409,137) x 100 = 10.5 Kudler Fine Foods: ($668,950 / $2,675,250) x 100 = 25 A price/earn ratio According to Yahoo Finance the price/earn ratio, which is

Ebay Analysis

5371 words - 22 pages are interrelated. At this point in time, there is not much rivalry in the industry, due to eBay’s market share dominance. However, the threat of new entrants is high due to relatively low start-up costs, and the lightning quick nature of changing trends on the Internet. The model is easily copied (as shown by Amazon and Yahoo[8]), however, eBay continues to dominate the segment due to its enormous user base, brand value, and its first-mover


1153 words - 5 pages competitors. Taking only the numerical information, it shows Nike as a company that is weak in returning earnings as a stockholder. Furthermore, Nike’s PEG ratio against Adidas’ PEG ratio is less attractive. Overall, I would not buy Nike in the near future. Works Cited Cariaga, Vance. "Under Armour Upgraded On Performance, Growth Prospects." Investor's Business Daily. N.p., n.d. Web. 21 Apr. 2014. Diaz, Amanda. "Nike: Just Buy It?" Yahoo Finance

Berkshire Hathway

364 words - 2 pages ? What questions might you have about this range? 3. Assess the bid for PacifiCorp. How does it compare with the firm’s intrinsic value? Perform a simple discounted cash-flow (DCF) analysis in Excel. 4. How well has Berkshire Hathaway performed? One way to measure this is to compare the stock market performance of BRK-A vs the S&P index. Do the following: as of a recent date compare the price of SPY(S&P ETF) vs BRK-A. Now use Yahoo finance

Romantic Relationships

341 words - 2 pages Fun? Emailing? Projects? Every thing you love is inside this petite box. Its phenomenal ! A computer has every thing you need. I strongly believe that computers are a necessary for every one for the following reasons . First of all, computer are important for emailing for instance if you want to call your Cousins and there are in another country, you can go on yahoo and chat to them, it is for free! Instead of wasting money. Also a computer


440 words - 2 pages role in marketing. This type of marketing uses various online advertisements to drive traffic to an advertiser's website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to

Law Intro

412 words - 2 pages high does the stock price have to rise for the option strategy to be more profitable? Problem 4 On March 7, 2016, an investor owns 100 Google shares. Find the close price of that date to determine what is the stock price. It can be find in numerous portals, for example yahoo finance. A May put option with a strike price $690 costs $34.30. The investor is comparing two alternatives to limit downside risk. The first involves buying one May put


669 words - 3 pages used qualitative research designs and quantitative research designs. Select the appropriate type of research design in a given business situation. Materials Week Three Student Guide Understanding Business Research Terms and Concepts: Part 1 Mastering Teacher Leadership Case Study Starbucks, Bank One, and Visa Launch Starbucks Duetto Visa Case Study Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads Case Study EBOOK COLLECTION

Similar Documents

Yahoo Mail Hacking Essay

2908 words - 12 pages 1.0 INTRODUCTION Yahoo! Inc. acronym for “Yet Another Hierarchical Officious Oracle” (Gil P.) is an American multinational Internet corporation with headquarters in Sunnyvale, California. It was founded in January 1994 by Jerry Yang and David Filo and incorporated on 1st March 1995. Its present CEO and President from July 17, 2012 is Marissa Mayer (Pariroth N.,2012). It’s services include Web Portal, Yahoo Search, Yahoo Groups, Yahoo Directory

Mgmt 338 Course Project Essay

774 words - 4 pages  Celash, Byrne & Moovon Company Acquisition Will Ralls CCIS 338 The purpose of this research paper is to identify which company Celash, Byrne & Moovon should acquire. We have narrowed our search down to just two companies, Google and Yahoo. In order to make the decision between the two on which one we should acquire, we need to take close looks at who each company is, what they do, and the financial data of each. Google is the

Microsoft Search Essay

1279 words - 6 pages would propose our recommendations. ISSUES and PROBLEMS • Microsoft has not been able to achieve considerable market share in Internet Search Engine and related advertising market, which is clearly dominated by Google • The revenue per search for Microsoft is lower than the industry leaders – Google and Yahoo! Microsoft has set the trend of succeeding as the first mover in different areas like Operating system, Office suit

Google 2010 Essay

1222 words - 5 pages GOOGLE CASE STUDY 2010 1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? The search industry is based on the ability of providing higher technology to users, lower prices for advertising and the capacity to engage suppliers to subscribe to the search engine. Some of the big players, besides google, are; * Yahoo, which