Xbis219 Appendixb Week 4 Checkpoint Essay

333 words - 2 pages

Axia College Material
Appendix B

Picture the Supply Chain

Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment.

Upstream Component
(sourcing/procurement)
Internal Component
(packing/assembly
manufacturing) Downstream Component
(distribution)

Hewlett-Packard is the primary partner used to transform the studio’s entire film production and distribution process to an all-digital, file-based system, and to create an information technology architecture to make this ...view middle of the document...


They also produced and distributed more than 50 television series and digitized more than 6,00 feature films in its storage vaults for DVD releases. The creation of the E-masters enables Warner to utilize any channel to reach the consumer including their website and most retailers.

The company also has an online Web initiative that will
enable fans of various cartoon shows such as Looney Tunes to download new, interactive content, related games, and flash animations of Bugs Bunny, Daffy Duck, and other popular characters.

Choose one of these components and make a recommendation for an improvement to that area of the supply chain. Explain your reasoning for the change.

I think that the downstream component the the area that I would suggest to improve. I think that the more visible and contactable you are the more customer satisfaction you will have. The Warner Bros .website is large and hard to navigate. I would recommend a website that is designed to feature only new movies, and also have a customer service agent available at all times to help cyber users to navigate this huge website to find the content that they are searching for.

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