This website uses cookies to ensure you have the best experience. Learn more

Women And Media Essay

3257 words - 14 pages

Women in the Media


The Psychological Power of the Media to Trap Women in A Role. The power of advertising to change, shape and mold the public's opinion has had a major impact on the lives of women. Women are the main target for many advertisements and are used in many forms of advertising. The media has historically used propaganda to define who women are and what they should be. The time period following WWII maybe one of the greatest examples of how completely media can control the ideas of the society on a specific group of people.


During WWII women were encouraged to go out to factories and work to support the war effort. This gave women a sense of need and belonging ...view middle of the document...


Another study came out in 1963; it was called The Feminine Mystique by Betty Friedan. "What she detected was a concerted campaign since the end of WWII to convince American women they could achieve happiness in life only through marriage and motherhood-an ideology she labeled "the feminine mystique"" (Schneir 48-9). Friedan's research also lead her to find an enormous amount of articles in women's magazines by supposed experts devoted to telling women that they should seek their fulfillment in being a wife and a mother. The fact that more women were going to college and becoming better educated only lead to more discontent and the idea of having courses on marriage and motherhood in college was brought up. If a woman was unhappy with her status she knew from what everything she read told her that something was wrong with her; she was not fulfilling her duty as a woman.


The Influence of the Media on Women's View of Beauty and Self-Worth Another way in which the media has had a great influence over women is by controlling the image of what is beautiful for a woman in our society. The more technology that is created, the more unrealistic our ideas of the "perfect" woman become. "The body beautiful is a woman's responsibility and authority. She will be valued and rewarded on the basis of how close she comes to embodying the ideal. Whatever the current borders of beauty, they will always be well defined and exceedingly narrow, and it will be a woman's task to conform to them-for as long as humanly possible" (Chapkis 14). This leaves little room for interpretation to the idea of beauty. There is no flexibility in it; the media creates an image and women try to live up to it.


Women are forced to live within the constraints that the media puts on them because these constraints become societies "ideal." The media can even go so far as to pick a hair color that society will adopt as more desirable for themseles. One study showed that from 1950-1980's there was an inordinate amount of blondes in advertisements and in magazines. Even Playboy portrays blondes as sexier. The study also showed that 84% of women think that men prefer blonde haired women, in reality only 35% of the men interviewed preferred blondes. This kind of distortion is something that the media perpetuates in the minds of women. It is important that women start to differentiate myth from fact when the media is concerned. Many disorders that women have when image is concerned come from trying to perpetuate a beauty myth inflected by the media. Media needs to be held accountable for the societal ideas that they are perpetuating. Until larger perameters are made for beauty, no one, not even the models can fit the "ideal."


Works Cited

Cash, Thomas F.. Sex Roles. "The American Image of Beauty :Media Representations of Hair Color for Four Decades." vol.29, 113-23, 1993.

Chapkis, Wendy. beauty secrets. Southend Press, USA. copyright, 1986.


Other assignments on Women And Media

Annotated Bib About Portrayal Of Women

750 words - 3 pages the ones that aren’t whores. However, they also explain that women in movies are completely different in what they are in their personal lives. Women movie stars are role models to some women and men but, they are only famous because they are embodied as whores in movies. Movie directors want women that are strong-minded and confident so, that they can be more confident in the media even though they look like whores. This article will be

Crime Against Women Essay

1776 words - 8 pages , prostitution, sexual harassment, pregnancies at small intervals, wife-battering, bride-burning, cursing the widows, witch-hunting, neglect of the old women, etc. one can see these forms of violence in his or her own surroundings. These are also reported in newspapers and other media very frequently. Most of the violence against women is related to and grows out of their position in society. If a female foetus is destroyed it is because a girl child is


4815 words - 20 pages The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth

Gender In Advertisements

1661 words - 7 pages as national affairs and is more are more interested in getting to know about matters of physical appearance. This implies that although there are a large number of intellectual women, who are involved in a number of business and other mattes, they are generally thought to be less interested in such matters and more inclined towards superficial matters. Works Cited Biagi, S. Media/Impact: An Introduction to Mass Media. Wadsworth Pub Co. (2011

Diversity Organization

784 words - 4 pages years, where women stay home cook, clean, took care of the children and house while the men work and women could not. I believe women having equal rights were one of the best decisions and better for this country. When it comes to concepts or constructions of masculinity and feminity that I have seen society and the media are that men should be strong at all times. They should not let anyone see their emotions because that is not considered

Evaluate Feminist Views On The Role Of Religion In Society Today. (33 Marks)

1382 words - 6 pages religions deal with gender inequality the feminist movement is needed to uncover the issues and suggest ways to liberate women and not to oppress them. On the other hand, not all feminists believe that religion oppresses women. Difference feminists argue that this view is dominated by the white middle class and is therefore ethnocentric. For example, many feminists and the Western media often portray the hijab as a symbol of oppression and


1528 words - 7 pages images and advertising by ignoring or actively boycotting the product. The mass media reinforce images of the aged through stereotyping, which inevitably engender fear among the elderly, labelling them as 'sick' or 'too old' for certain things. In many cases, older men are seen to have power, whereas older women as seen as weak. Such an example can be seen in the instance where an older chairman in an American television commercial was shown

Women In The Military

1315 words - 6 pages raise the question as to who should be caring the children. Sexual assault is another matter resting in those who argue against women in combat. Additional influences as to the service of woman in combat contribute to the media presence in identifying all the leading struggles of women in combat, and/or their roles and placement in theater within those roles. Further, conflicts of women serving are their ability to acquiesce to their specified

Rought Draft****

1002 words - 5 pages Wild, Sexy and Tempted Advertising is a form of communication, which allows companies to persuade customers into purchasing or consuming their products. Sex and sexual images have become more accepted in the mass media (magazines, television and internet) to persuade women to think that what they see in ads is more appealing to the eye than what they see in the mirror of themselves. A woman is portrayed in advertisements as sexy, wild, young

Mass Medias Affect On Voting Trends

2848 words - 12 pages in political involvement changing policy. The biggest research jobs require extra people, so it’s no surprise it took four men and women to put together a comprehensive article about how the ownership of the news media affects the country. The article examines two different theories of government ownership (Djankov, Nenova, McLiesh, & Shleifer, 2003)one is the public interest theory, followed by the public choice theory, both have varying

Business Types

604 words - 3 pages of culture **Dr. Helen Morgan Parmett on Media Communication ( Wood Chapter 14) critical media studies definition, what is a critical perspective, what are the 4 components of critical media studies, industry, (regulation production and distribution), context (media messages and representation definition), Audience (consumption), New Media (convergence), why is reality tv popular now, content, Stuart Halls three theories of representation

Similar Documents

Thesis Essay

444 words - 2 pages Research shows that women are negatively impacted by the media’s presentation of unattainable yet desirable portrayals of women’s bodies because it causes women to be discontented with their own bodies-often leading to body dysmorphic disorder, women focus on their perceptions of themselves comparatively to what they are exposed to through media instead of simply living healthfully as they try to copy what they see as desirable in the media and

Hateful Conduct In Twitter Essay

316 words - 2 pages market research about ones’ customers, greater access to international markets etc. However, with benefits come some harms and disadvantages. One of the important disadvantage of social media is risk of unwanted or inappropriate behavior, including bullying and harassment.2 A recent study by Pew found that 25 percent of young women have been sexually harassed online and 26 percent have experienced stalking.3 Twitter has updated its rules to crush

Khurram Essay

2092 words - 9 pages , produced changes in the role of individuals, the role and form of government, the ways business was done and wars were fought, the role of women, the forms religion and art took, and the way science and research were conducted, not to mention the political labels that we as a civilization have assigned to ourselves and our enemies.” Friedman acknowledges that media globalization currently does, and will continue to have a profound

Advertising Essay

1702 words - 7 pages . Toyota uses the subculture of each time period to target everyone that watches the ad. Westinghouse Electric: “We Can Do It!” (Print Media, World War II-1980s) Feminism During World War II the government made many print advertisements to persuade men and women to help in the war effort. The most famous piece of propaganda was the “We Can Do It!” piece by J. Howard Miller. The target audience for this would be not only women but also towards