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What Is The Definition Of Business Communication

513 words - 3 pages

What is the definition of business communication? Business Communication: communication used to promote a product, service, or organization. Business communication is nothing but, the communication between the people in the organization for the purpose of carrying out the business activities. It may be oral, verbal, written. Why Is Communication Important in a Business? Good communication matters because business organizations are made up of people. As Robert Kent, former dean of Harvard Business School has said, In business, communication is everything.
 Communication is important in a business because it conveys messages from one person to another or from one department to another. It also contributes to employee commitment and job satisfaction.  Businesses with effective communication between employees have high job satisfaction among employees. ...view middle of the document...

It’s called Grapevine because like that of a grape vine it’s impossible to find the origin of information which results in spread of rumors. Three main characteristics: First, it is not controlled by management. Second, it is perceived by most employees as being more believable and reliable than formal communication issued by top management. Third, it is largely used to serve the interest of the people within it. Features of Grapevine Communication Flexibility: There is no formal control over grapevine, so it is more flexible than other forms of communication. Rapid communication: It is faster than any form of communication. No record: There is no evidence which can be documented for future reference.

Distortion: The message which is passed gets distorted when it passes from one person to another. Spontaneous: Grapevine communication is spontaneous as it is passed automatically from the top level of the organization to the bottom level without any difficulty in delivering the message. Grapevine is used by management to spread the information that either can not be shared officially or want to test the waters. Grapevine communication factor ???

What Is Perception? The process by which individuals organize and interpret their impressions in order to give meaning to their environment. Why Is It Important? Because people’s behaviour is based on their perception of what reality is, not on reality itself? The world as it is perceived is the world that is behaviourally important. The Communication Process Seven parts:  the communication source (Sender)  encoding  the message  the channel

  

decoding the receiver feedback

Encoding: The conversion of a message into some symbolic form Message: A purpose to be conveyed Channel: The medium by which a message travels Decoding: A receiver’s translation of a sender’s message Feedback: The degree to which carrying out the work activities require by a job results in the individual’s obtaining direct and clear information about the effectiveness of his her performance

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