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Weight Watchers Essay

826 words - 4 pages

Introduction
The New Yorker named Jean Nidetch, who is at the start of Weight Watchers in 1963, when she decided to invite her friends to hers in order to give them the possibility to lose weight "together". From there, the first Weight Watchers meeting was born.
Quickly, the reputation of this program was spreading across the United States. It made thousands of followers. By 1970 it spread on to Germany, the first European country to import the Weight Watchers diet. In 1973, it followed by France and Switzerland and Belgium in 1974. The company is now present in forty countries across the world and hasn’t said its last word.
In 1978, the company was sold to the famous U.S. food ...view middle of the document...

Its originality lies in the combination of a low calorie diet balanced with psychological assistance through group weekly meetings. These last 45 minutes and are held once a week under the auspices of a host able to listen to the problems of each client and provide appropriate advice. The promises in terms of weight loss are reasonable and determined individually. There is also a point system that avoids any influence rather practical system that can dramatize the approach of the regime.
This is definitely the low-fat diet that offers the most comprehensive approach.
The proposed dietary bases are correct. The idea is not to lose weight dramatically but to permanently lose.
The Weight Watchers weight loss plan is to follow a low calorie diet developed and attend weekly meetings of control (weighing) but also moral support and motivation through exchanges between "clients".
The food program, once based on a color code now works on a system of POINTS (Flexipoints).
All that is drinking or eating is evaluated POINTS values based on calories and fat levels, to 100 grams of food. This ensures a balanced diet and follows the plan without having to weigh their food.
Weight watchers in the USA
The company has been established for more then 50 years in the United States of America, the world’s fattest country. With more then two thousand WW centers, market revenue still represents 66% of its global income (Kirchhoff 2013). The Weight Watchers employees (talking and walking billboards) are the company’s strongest tools. They are the one’s living the true WW lifestyle and...

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