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Week 3 Essay

725 words - 3 pages

Marketing Strategy Template Research
Niesha Barnes
HCS/490
January 7, 2016
Mr. Mathis Banks

Word of Mouth and Direct Marketing are the two marketing strategies team B has chosen to discuss. Word of mouth marketing is considered to be the information passed from one person to another by oral communication. People all over the world are excited to share with their love ones, friends, and family the different brands and products they love. Direct marketing is used to promote and advertise someone products and services. Direct marketing is used with tablets, computers, and smartphones. This is a great way for people to use USPS or regular mail carriers to deliver right to the ...view middle of the document...

The components that make up WOMM are the people who are going to talk about you such as volunteers, customers, and bloggers; the topic of the advertisement, the tools to help spread the message faster, taking part in the conversation, and also keeping track of what the people are saying about your advertisement. Thus, what exactly is direct marketing and what are the key components that make it up, direct marketing is a business that sells the product or services to the public directly. The main key components that make up direct marketing are your marketing research team who collect, organize, and write down all of the data, then you have the market in which to target your product to, also you need to describe what your product is and how it relates to the general public market, know who you are competing against and how your product makes you stand out from your competitors, then comes the mission statement that states who you are talking to, selling to and how your technique in sells is unique, then come up with a marketing strategy, next comes the pricing and branding of the product, then think about how much you want to spend on the advertisement, what your marketing goal is, and last...

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