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Week ) 2 Essay

617 words - 3 pages

Technologies that have affected Apple
A major technology that has affected Apple has been other cellphone companies. The competition and market for smartphones have targeted the Iphone. Apple one of our technology giants has been affected by other companies reinventing there designs. One of the most recent challenges they have faced is with a top retailer in the industry Samsung. Apple battled Samsung in court involving a technology patent that included the look, similar design, and sliding of app screen.
Technology change in Apple product line
Apples product line is expansive and has continued to grow. Apple continues to lead the market in tablets (Ipad,Ipad2,Ipad w/retina display, Ipad mini etc.) ,mobile device (Iphone – Iphone 5, Ipod – 7th generations, Ipod touch) , continual advancement in notebooks (Mac book pro, Mac book Air) and still innovative desktop solution like Mac mini. The product line reaches out to all ages and can accommodate a variety of environments. Weather to ...view middle of the document...

This influences the thought that consumers are paying for the look,feel,touch and social identity.
• Does the company lead the industry or follow industry trends?
Through the popularity of their proprietary look, design, and innovative product line they are definitely competing at the top of their industry. Although Apple consumers are loyal they are still facing stiff competition in the market of tablet retailers and smartphone innovation. This would be right on target with the current industry trends. Smartphone market is moving at the speed of lighting. Nearly every 6 months main competitors such as: Samsung, Android, and Apple have built up and reinvented their devices. “The tablet market is rapidly becoming a fractionalized market whereby different tablet models become hardware and software “bundles,” serving different segments. This means that Apple has to give battles on many different fronts — where the attackers have an edge.”
• What emerging technologies is the company currently looking at implementing?
The current planned implenetations will be updates to maps and Siri applications tied to operating system version 10.9 which exists on all Ipad,Ipod touch and Iphone devices. In addition other possible technological advancement may include upgrades to new Ipad mini to incorporate retina display and a larger Iphone device which seems to be trending in Samsung devices. Another emerging technology supported by Apple is their cloud solution “icloud

According to the biography, Jobs decided upon the name Apple while he himself was on a fruit-only diet. He thought the name was “fun, spirited and not intimidating”.

Apple is the largest technology company in the world by revenue and profit – more than Google and Microsoft combined. Briefly, in July 2011, due to the debt-ceiling crisis, its financial reserves were greater than those of the US government

http://www.telegraph.co.uk/technology/apple/9498879/Apple-vs-Samsung-battle-of-the-technology-giants.html
http://www.forbes.com/sites/panosmourdoukoutas/2012/10/25/why-apple-will-lose-the-tablet-war/
http://www.forbes.com/sites/panosmourdoukoutas/2012/10/11/apple-vs-samsung-let-the-market-ring/
http://online.wsj.com/article/SB10000872396390443855804577601773524745182.html

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