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Walmart Essay

1310 words - 6 pages

44816 Voronova Ekaterina
g. what are other products available in the market in conjunction with the main animation movie?

"How to Train Your Dragon" is the second part of the animation movie, which was filmed in 2010. It is also planned the release of the third part of this animation movie «How to Train Your Dragon 3" in 2017.
Besides Film series on the market as well have Television series.
On October 12, 2010 it was announced that Cartoon Network had acquired worldwide broadcast rights to a weekly animated series based on the movie, which was started in 2012. Although it was announced that the series would be called Dragons: The Series, TV promos shown in June 2012 revealed a new ...view middle of the document...

It is loosely based on the film and was released on March 23, 2010.
2. Dragons: TapDragonDrop, a mobile video game, developed by PikPok, was released on May 3, 2012, on App Store for iPhone, iPad and iPod Touch.
3. School of Dragons, a 3D educational massively multiplayer online role-playing game produced by JumpStart, was released online in July 2013, after a month-long beta testing. A Facebook version was released in October 2013, followed by an iPad app in December 2013, and a version for Android-powered tablets in March 2014. In the game, each player is able to adopt, raise and train a dragon, while learning how they function.
4. Dragons: Rise of Berk is a free game which allows players to build their own Berk village, send Hiccup and Toothless out on exploration, hatch and collect up to 30 dragons and train their own dragon at the academy. Developed by Ludia, it was released in May 2014 for iOS, and on June 20, 2014 for Android and Facebook.
5. How to Train Your Dragon 2, an action adventure game, was released in June 2014 for Xbox 360, Nintendo 3DS, Wii, Wii U and PlayStation 3. The game was published by Little Orbit.

h. What are the marketing issues faced by this animation movie?

How to Train your Dragon 2, set five years after Hiccup and Toothless’s earlier adventures, now has a full trailer. In the trailer, a mysterious character, Valka, is introduced, and then her identity is immediately revealed to the viewer as Hiccup’s mother. Even if that scene takes place early in the film, it boggles the mind that a studio would spoil a key emotional moment months before a film is released.
There are a number of reasons why How to Train Your Dragon 2 didn’t fly to top-tier DreamWorks Animation box office highs in America. It is possible the television show muted the special-ness of the event, while it is possible that parents decided to hold off on a film that they were worried would scare their kids. Or it could just be that the lasting popularity of How to Train Your Dragon was overstated by we adult critics and box office pundits who presumed that the kids liked it as much as we did.

i. How do you think that the company strategies to increase the customer loyalty and engagement for this animation movie? You are expected to explain and provide examples to support you main point. It would be a bonus if you could provide a sample or a picture to support your point.
«How to Train Your Dragon 2» is a 2014 American 3D computer-animated action fantasy film produced by DreamWorks. DreamWorks Animation develops and produces CG animated feature films among its output include CG animated films, Non CG animated films, widgets and games. DreamWorks also produces movies such as Bee Movie, Flushed Away, How to Train Your Dragon, Kung...

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