This website uses cookies to ensure you have the best experience. Learn more

Vw Case Analysis

6282 words - 26 pages

Case #2: Globalizing Volkswagen; Creating Excellence on all fronts
Global Business Management
Vaishnavi Vanawala
Sai Teja Boddupalli
November 28th, 2015

Administrative Heritage
The Volkswagen Group is a Germany-based automobile manufacturer with its headquarters in Wolfsburg, Germany. It is one of the world’s leading automobile manufacturer and carmaker in Europe.
In 1930, Ferdinand Porsche, an Austrian born design engineer set up his own vehicle development center and that was foundation of Porsche AG, a leading sports car marker. In 1938, the government laid the foundation of the factory in Wolfsburg. However, before the plant started car production, it was a ...view middle of the document...

He prepared for the introduction of the cars Golf, Passat, Polo and Scirocco. However, due to oil crisis the German company was in loss and Leiding resigned. In 1970, VW had difficult time due to global recession. In 1978, the company offered first diesel engine because of major oil crisis. Toni Schmucker ran the company between 1975 and 1982. Later, in 1983, Dr. Carl Hahn steered the company into Chinese market for further international expansion. Hahn’s mission was to motorize it’s country and large parts of Europe to provide employment to ten thousands of people. In 1991, the company provided 20% of the employment in Lower Saxony and 50% in exports.
In 1960s, VW was partly privatized with 60% of the company being sold to public.
With Hahn’s retirement, Dr. Ferdinand Piech took over as CEO of the Volkswagen Group in early 1993, time when the company was not performing conscientious.
Piech was mastermind of the industry and known as a technology leader. Despite heavy investment in technology, the company started earning high profits. Piech was known for his “closeness” to products and customers. He was described as intense, unpredictable and quirky and he often got first hand information from the dealers.
However, by 2001 the situation was completely different because VW was market leader in Europe, China and South America. Since 1993 to 2001 the sales increased sevenfold. The company in 2001 was barely recognizable from the company Piech had taken over eight years earlier. He transformed the almost bankrupt manufacturer into a powerful global player. Under his leadership, the company added prestigious brands such as Bentley, Bugatti, Lamborghini, and minor stake in Scania trucks and also turning over former loser brands such as Skoda and Seat into respected players. In 2001, it was the first company, which sold over 5 million cars across the globe, and its world market share was increased from 9% in 1994 to 12.4 % in 2001. VW engaged itself in ventures like “Autostadt,” a theme park followed by revolutionary car plant and event center in heart of Dresden.
Organizational Assets and Skills
The Volkswagen Group grew from a single public automobile company in 1930s to incorporate the Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, SEAT, Skoda, and Volkswagen’s commercial vehicle brands selling commercial vehicles. Each brand is known for its own characters and features with its own identity in the market.
The company offers a wide range of financial services including dealership, financing, leasing, banking, insurance activities as well as fleet management. As sales of Beetle was increasing, the increasing buying power of customers led Nordhoff to add to the range a station wagon and sedan based on Beetle. In 1964 he even purchased the unprofitable Audi from Daimler-Benz. This acquisition of Audi increased the production capacity of VW group.
Kurt Lotz, Nordoff’s successor, with no automotive background had vision to expand...

Other assignments on Vw Case Analysis

General Motors Essay

9412 words - 38 pages Chapter 11 protection - could prompt a reopening of the 2009 case. We have done the Analysis of annual report and identified which all placesGeneral motors have created the market. This report also covers the manufacturing plants of General motor located worldwide and the employees at a General motors assembly plant covers. Organisation Structure is synchronization and combination of human, financial, and physical resources. Organisation Management

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress New Thinking, Research in Progress FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages C or better in their developmental course. | |Late Work and Make-up |It is important to finish assignments in time. In case of late works, make-up assignments will be given but with a 5% score | |Assignments |reduction. | |Topical Outline / Course


1477 words - 6 pages themselves to the Boeing Values. The Code of Conduct is a certification that occurs on a yearly basis to certify all employees that they will follow the Code of Conduct (The Boeing Company: Ethics, 1999-2012). The Ethics Challenge is where Boeing provides training to help educate employees about certain situations that may arise throughout the day. In this challenge, there are specific case scenarios that can be used (The Boeing Company: Ethics

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages of their focal points of having a successful business is having exceeding customer service, and there is no need to go out and acquire new talent when Tanglewood already has the staff capable of developing their KSAOs. However, Tanglewood will need to acquire new talent if the company decides to open up a new store. Should Tanglewood look for new employees or outsource for staffing? In Tanglewood’s case, I would recommend using an outside


1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Similar Documents

Business Essay

7291 words - 30 pages this case was in implied term and lender had to understand before renting.  2.1 Apply the elements of contract in both cases business scenarios - Case 1: Warranty certificate-part XYZ Skoda-vw Pump has responsibility for product warranty at World Car Parts. The time of warranty is 2 years from the date of purchase (WARRATY PERIOD FOR: 06A115 105 D, 06A115105D). More importantly, this warranty certificate including 8 terms: 1. This

Hrm Homework Essay

6586 words - 27 pages changing the specifications of jobs to fit one of these compensation approaches because of the specialized nature of the jobs. On the other hand, it may be easier for a manufacturer of heat transfer equipment to modify pay without potentially affecting quality. In either case, the job structure must meet the needs of the current and constantly evolving nature of the company's product and services cycle. And the compensation system must support the

Hyunai Report

4232 words - 17 pages Hyundai Consultant Report Decision Issue Our group conducted an analysis of Hyundai Motor Company to determine whether or not the company should continue to sell their luxury cars under the Hyundai brand, to sell them under a different brand name, or to discontinue certain car lines. After an examination of the US automotive industry and of the Hyundai Motor Company itself, our group focused on three different analysis tools to help answer

Honda Company Essay

9070 words - 37 pages loyal”, and Honda will go to “ridiculous lengths” to maintain a supplier relationship before severing ties. What do you think about these criticisms? 9. The “keiretsu” system in Japan has been described as having advantages and disadvantages. Does Honda have a keiretsu (answer: no, not really)? What are advantages of a keiretsu? Discuss the case of Nissan: their keiretsu is breaking up under ownership by France’s Renault. What do you think