Visual Communication And Graphic Design Essay

2270 words - 10 pages

Visual Communication has proven to be far more effective than plain text. In today’s day and age of technology graphics are critical for successful presentations. One sure way in the development is to create the graphics first, then write or create the text around the graphics. Graphics generally fall under two criteria that must be achieved to be considered successful, and they mesh or complement each other. If the image or graphic communicates the right message, then it is more likely that it will be accepted. Then if accepted, the presentation of the message will be clear to the receptiveness of the targeted audience. It has been found that most clip art libraries do not contain the ...view middle of the document...

While visual communication is a multi-disciplinary field that encompasses graphic design, illustration, fine arts, multi-media, and photography. It applies the fundamentals of major art forms to “professional problem solving.” In other words, it is utilized to convey specific ideas and messages. Advertising is one field in particular that relies heavily on images to convey ideas. Whether it be print-based, or based on new computer technology, it has become increasingly important in our fast-paced and image-reliant society. Many of these computer programs enable you to choose an emphasis on graphic design, illustration and photography. Whichever is chosen, it requires an eye for detail and the ability to think creatively, good problem solving skills are crucial in these accomplishments.
Graphic design can refer to a number of artistic and professional areas, which focus on visual communication and presentation. Various methods are used to create and combine symbols, images, words to create a visual representation of ideas and messages. A graphic designer can use typography, visual arts and page layout techniques to produce the final result. Graphic design can refer to both the process (designing), by which the communication is created and the products (designs) that are generated. The most common uses of graphic design are included in our everyday viewing. Magazines, advertisements, product packaging and web design are just a few. A product package, for example, might include a logo or other artwork, organized text and pure design elements such as shapes and colors that unify the piece. Key example would be from one of our assignment when you ask us about the recognition and design of the symbol from the Apple Corporation. Composition is one of the key features of graphic design, especially when pre-existing materials are being used.
Throughout the span of history of mankind form the caves of our ancestors to the glamour and glitz of Times Square, there has been a blurring distinction and overlapping of advertising, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same audience or corporation. In advertising the ultimate objective is the sale of goods and services. In graphic design, “the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.” [1]
During the Tang Dynasty (618-906) between the 4th and 7th century A.D. wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book. Beginning in the 11th century, longer scrolls and books were produced using movable type printing, making books widely available during the Song Dynasty (960-1279). [2] Sometime around 1450, Johann Gutenberg’s printing press made books widely available in Europe. The book design of Aldus Manutius developed the book...

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