This website uses cookies to ensure you have the best experience. Learn more

Value Of Sustainability General Mills

996 words - 4 pages

General Mills, Inc.

The Value of Sustainability

Presented by:

Wesley Fischer
Matthew Lenz
Douglas Sechrist
James Trapp

The General Mills, Inc. Leadership Team for Global Responsibility Programs and Performance is headed by Chief Executive Officer, Ken Powell, and Chief Sustainability Officer, Jerry Lynch. With two other top-management leaders, this team is dedicated to proactively working towards sustainability. The company mission statement hints at sustainability goals with phrases such as “products that make life healthier, easier, and richer”, “Do the right thing, all the time”, and “Grow and inspire”. Based on the achievements and goals set by the company, General Mills, ...view middle of the document...

Furthermore, General Mills, Inc. is proud of their exceptional food safety standards and can boast on this achievement by acknowledging the fact that over 1,500 of the organization’s research and development employees are dedicated to incorporating food safety into new product evaluation.

Regarding the sources of the ingredients for the General Mills, Inc. product lines, sustainability is proactively pursued by the company’s efforts to support small farmers in developing economies. For example, in the case of vanilla, General Mills, Inc. launched a program in northern Madagascar to support the Belmabi vanilla farmers, which benefitted 325 farming families (over 1,900 people). Regarding the sourcing of their oats, General Mills, Inc. implemented the Western Canada Sustainability Pilot in 2013, which was created to help measure the sustainability of 540 oat farmers in the region. In packaging, General Mills has made an effort to use virgin fibers, pulp, and paper more avidly to reduce contribution to global deforestation by using recycled materials for their packaging. Another example of proactive sustainability pursuit in sourcing their products can be seen in the $1.1 million given to small artichoke farmers in Peru to finance training on crop-management practices, helping to increase yields and profitability.

To begin with, General Mills, Inc. can brag on the fact that since fiscal 2005, North American operations have saved approximately $65 million through proactive environmental management and other initiatives to make production facilities more efficient and environmentally sustainable. The company seeks to increase the sustainability of its ingredients by committing to source their 10 priority ingredients by 2020, which represents more than 50% of their ingredient purchases. The company also cares about reducing Greenhouse gas emissions, as it has seen a decrease in its output rate of 23% through 2014 and 20% through 2013, with a goal of an additional 20% in 2015. Energy usage rates have also seen a decrease of 10% through 2014, unchanged from 2013, and aims to decrease energy usage a further 20% in the 2015 year. General Mills, Inc. has...

Other assignments on Value Of Sustainability - General Mills

Ethics Paper

1198 words - 5 pages resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.2” (Wheelen & Hunger, 2010 p. 72). General Mills is a good example of a company that exceeded ethical expectations for stakeholder agendas. The executives of General Mills were concerned that their organization was suffering the effects of the murder

Mba Kraft Management Essay

2399 words - 10 pages include Nestle, PepsiCo, and General Mills etc. The Various competitors of Kraft Foods based on product are listed below (Competitor by Products Report, 2009). * Coffee/ Tea/ Cocoa: The products in this category include Maxwell House, Jacobs and Gevalia. The various competitors are, Alexander and Baldwin inc, Blyth, Coffee Holdings, Farmer Brother Co., Green Mountain coffee roaster, Peet’s coffee and Tea, PepsiCo inc, Sara Lee Corp, Starbucks

Claremont California Sustainability Plan

3931 words - 16 pages White Paper for Claremont, CA. The city of Claremont defines the goal of sustainability through their plan as “The vision is one where all who live and work in Claremont are enabled to live in ways that allow them to meet their needs while preserving the ability of future generations to do the same. A sustainable Claremont is a community that balances social needs, environmental health and economic prosperity while not depleting or degrading

Trader Joe's

1128 words - 5 pages operations so successful have also created a corporate structure which has been resistant to environmental responsibility and sustainability. The general feeling within the corporate culture of Trader Joe’s is that true genuine “green” environmentalism will undermine corporate policies and strategies and diminish profits. This has led to problems when it comes to stewardship responsibilities regarding the environment. Two environmental risks or


3076 words - 13 pages how partners can enhance the value of offerings Innovation opportunity: to develop new delivery technologies that change value-chain relationships in significant ways, creating monetization models that relate to services rather than products, devising business models that combine digital and physical infrastructures Stage 5. Creating next-practice platforms Challenge: to question through sustainability lens the dominant logic behind business

Codes Of Conduct, Csr H&M And Bmw

506 words - 3 pages broken.  potential damage to reputation  Publicity spreads fast through communication channels. (Internet! Out of control) - by being corporate responsible a company can gain a high competitive advantage: - externally through company’s clean and good reputation - internally through employee engagement •Integration of sustainability throughout the entire value chain  creating an added value for the company, the environment and society

Ikea Analysis Report

1979 words - 8 pages international company and has succeeded in sustainability as a values-based service company. Values-based service consists of attracting and retaining customers to make profits while creating value for customers (Edvardsson, 2006). Customers in today’s society need value added to the customer shopping experience through brand and service (Edvardsson, 2006). The key factor in brands is to show the consumer or customer how one brand

Strategic Management

2297 words - 10 pages customers, who come from all age groups and types of households. This is vital in times when the retail sector is depressed, as it increases IKEA's potential market. Since it was founded IKEA has always had concern for people and the environment. The IKEA vision 'to create a better everyday life for the many people' puts this concern at the heart of the business. IKEA has responded to the public's rising concern for sustainability in its choice of


2517 words - 11 pages Europe & USA have almost shifted the production base to these Asian Countries. Main reason for this is the low cost of production and ample manpower within Asian Country. COMPANY PROFILE About Lalbhai Group: Lalbhai group of industries was set up with the pioneering effort of the Lalbhai brothers in 1931, Arvind mills being the 1st company. With the best of technology and business acumen, Arvind has become a true Indian multinational


573 words - 3 pages value. Managing and governing a company towards maximization of shareholder value is not only to enrich the shareholders, but also to achieve a better economic performance of the whole system. Stakeholder theory In contrast to the ‘shareholder theory’, the ‘stakeholder theory’ takes into account the individuals or groups with a ‘stake’ in or claim on the company. In a very general sense, stakeholders are groups and individuals who benefit

Competitive Advantage

562 words - 3 pages (University of Phoenix, 2004). Their low-cost competitive strategy is to continue offering products of value while offering special promotions and discounts to their existing customers. Internal promotions are also being offered to their employees as an incentive for them to gain new contracts. Competitive Strategies can also affect sustainability of long-term organizational performance. If Riordan Manufacturing chooses to use Differentiation

Similar Documents

Accounting Essay

647 words - 3 pages ASSIGNMENT TWO Requirement 1 Firstly, the locations of the two segments identified by General Mills are different. Impulse locations mainly located in cafeterias on college campuses and military bases. Another segment is focusing on the yogurt shops and restaurants. The sales of both segments are different due to the locations. Sales revenue of impulse locations is much more than yogurt shops. Thus, General Mills sent more Colombo frozen

Sustainablilty Report

1391 words - 6 pages DJSI World have out performed the market.( Steve Kevin, 2011) Investors Investment managers have a long-term foreseeability to the balance sheet, which is immediate more and more companies to edition sustainability reports. Issues of absolute importance to investors, contain communities, non-government organizations and general public, and mirror social and consumer trends. Investors positively value to sustainability reporting, especially in

Pakistan Steel Mill A Blow To Economy

1960 words - 8 pages has been blamed for using billions of rupees from the workers’ gratuity and Provident Funds. Because of the crisis of capitalism on a world scale, the position of the national economy is already well known to the general public. loan of Rs25 billion to the corporation. Pakistan Steel Mills Corporation (PSMC) has lost and cost the government a huge amount of money so far.Its annual losses stood at Rs9.33 billion and it needed to pay back Rs19

Ethics Paper

1163 words - 5 pages allows them to ensure that every employee is following the ethical standards that have been established by the leaders of his or her organization. To gain a better understanding of the importance of strong ethical value, this paper will a) explain the role of ethics, social responsibility, and sustainability in relation to organizational strategy. B) Examine the various types of shareholders that influence’s a company strategy. C) Identify at