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Ux Design Essay

1147 words - 5 pages

WHAT IS USER EXPERIENCE? WHY DOES IT MATTER? HOW DO WE DESIGN IT?

THE BIG PICTURE

WHAT IS USER EXPERIENCE?
The concept of “user experience” encompasses a people’s interactions with all aspects of a product or service ‣ In practice, the term most often refers to a person’s interactions with the computer used to access a digital product ‣ The term is necessarily broad and ever-evolving

THE BIG PICTURE

FORM FOLLOWS FUNCTION
In other words: The way that something looks should be derived from the way that it works ‣ This principle originated in architecture and industrial design in the 20th century ‣ A quality experience considers (and balances) both form and function

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2. 3. 4. 5. Research & Strategy Information Architecture Wireframing Prototyping User Testing

UX PROCESSES: RESEARCH & STRATEGY

REMEMBER, IT STARTS WITH QUESTIONS
Start general and slowly get more specific Who are our users and what do they need? ‣ What purpose does the product serve for those users? ‣ What currently exists to serve that same purpose? ‣ What are the business goals in creating this product?

UX PROCESSES: RESEARCH & STRATEGY

GATHERING DATA
Data is gathered in a number of ways Interviews ‣ Surveys ‣ Audits of existing products ‣ Quantifying existing metrics

UX PROCESSES: RESEARCH & STRATEGY

REFINING THE DATA
The process of refining the raw data into a more poignant and easily consumed format is commonly referred to as UX strategy User data becomes a finite number of “personas” ‣ Competitive audits are charted ‣ Business goals become prioritized ‣ Technical requirements are established

UX PROCESSES: RESEARCH & STRATEGY

VISUALIZING THE STRATEGY

Charting Competitors

Establishing Personas

UX PROCESSES: RESEARCH & STRATEGY

DEFINING FEATURES
With an informed definition of the audience and project, the tangible experience begins to take shape The driving purpose begins to be broken down into more specific goals ‣ Individual features are recommended ‣ The pacing of the experience is suggested

UX PROCESSES: RESEARCH & STRATEGY

USER STORIES
The functional interactions that users will have with the various features are recorded in the form of stories. These stories may be broad or narrow depending on their purpose ‣ Some project teams will work very directly from stories while others will use them as thematic guidelines

UX PROCESSES: RESEARCH & STRATEGY

SHARING THE KNOWLEDGE
The research process culminates in creating a summary document that can be shared with the team for ongoing reference Drafting a user experience brief will benefit the project team as well as any clients/stakeholders ‣ Such a document helps affirm strategic decisions

UX PROCESSES: INFORMATION ARCHITECTURE

MAPS
The content of an experience is organized in a logical manner as a basis for how the user will interact with it A taxonomy of features/functionalities is established ‣ The hierarchy of content is mapped ‣ The process starts out rough and refines through iteration

UX PROCESSES: INFORMATION ARCHITECTURE

FLOWS
The stories that a user may follow through the experience are visualized as workflows User flows document movement and actions rather than literal locations within an experience ‣ Drawing a flow often...

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