This website uses cookies to ensure you have the best experience. Learn more

Unit 4 Business Communication Essay

3875 words - 16 pages

Business communication
Communication in Business

* Produce and evaluate two or more pieces of external communication based on your chosen business.


Throughout the report I shall be evaluating two pieces of external communication for the company Mulberry. One of the pieces in which I have created myself and the other a real piece used by Mulberry. I will be evaluating these adverts whilst considering audience, purpose and effectiveness once establishing the type, medium and method for each communication. I will also need to evaluate these two pieces of external communication as key contributors to review the success of the organization. Examples to ...view middle of the document...

(Appendices Two) My advertisement met my set criteria extremely well, including all of the essential elements for external communication. The purpose of my advert is to recruit a new full time sales assistant, I have made this extremely clear by the use of my hook ‘NOW RECRUITING’. The purpose of my advert is particularly clear because it gets the point straight across to the audience. I think that it is really important for the advert to have a clear, objective purpose so that it can therefore meet this purpose efficiently.
The hook on the advertisement I created is also a very important because it engages the reader and enforces curiosity. This will draw the audience’s attention to the advertisement which is important in order to quickly interest the reader. Regarding to my advertisement’s hook, I have made it short, sweet and bold which are all positive element to help entice the reader. Alongside the hook I have also considered the color of my external communication. By using a bold red color, I have allowed the advert to stand out and catch the readers eye. I think that even though my hook immediately catches the readers notice, next time I could improve this by thinking of something more creative, rather than ‘NOW RECRUITING’.
A piece of information was the next target set on my key criteria. I met this by essentially explaining the purpose of the advertisement- recruitment. I included details such as a person specification and what Mulberry, as a company, has to offer to the potential employee. In doing this my audience can know exactly what Mulberry is looking for and they can know what to expect when working for Mulberry. I think this is really essential because it is straight forward to the audience and easy for them to understand, jargon free.
In my advertisement I also incorporated celebrity endorsement which will make the company appear more recognizable to the audience, furthermore making the advertisement more successful. I have included Georgia May Jagger, a famous model and the face of Mulberry. She appears holding a bright red Mulberry bag, giving a direct mode of address to the audience. This allows the audience to feel as if the advert is directly aimed to them. I think this method is massively effective because it makes the advert feel more personal to the audience.
The next essential element for my piece of external communication is a call for action. This is fundamentally an instruction to the audience which will provoke an immediate response. I have used an imperative verb of ‘apply now,’ which is most effective because it tells the audience to do it ‘now’ which provokes an immediate response like it is supposed to. I think this is a great method for a job advertisement, because it will speed up the recruitment process and allow the company to fill in the vacancy as quickly as possible.
I have aimed my job advertisement at individuals looking for a job, who also have the interest in Mulberry, handbags or fashion. I have...

Other assignments on Unit 4 Business Communication

Finance 370 Week 2 Essay

1077 words - 5 pages because the wealth of the economy would be less without them. Rate of capital formation would not be as high, followed by the slowed rate of stock contribution to (1) dwellings, (2) productive plant and equipment, (3) inventory, and (4) consumer durables. Normal business activities would be funded slowly or not at all. Business firms in the aggregate usually spend more during a specific period than they earn. Households in the aggregate spend less on

3ware Cli Ug Essay

6727 words - 27 pages %) Unit 3: JBOD 20.48 GB (40000464 blocks): OK Unit 4: RAID 1 81.96 GB (160084480 blocks) : VERIFYING (16%) # of ports: 8 Port 0: MAXTOR 98196H8 V80EDX1C (160086528 blocks): OK(unit 0) Port 1: Maxtor 98196H8 V80539XC (160086528 blocks): OK(unit 0) Port 2: Maxtor 98196H8 V80539RC (160086528 blocks): OK(unit 0) Port 3: Maxtor 92048D8 W802SE1A (40000464 blocks): OK (unit 3) Port 4: Maxtor 98196H8 V80HRGRC (160086528 blocks): OK (unit 4) Port 5


1742 words - 7 pages Focuses on the governance of Telkom Group human capital synergy, industrial relation, and HC communication & effectiveness. Telkom Smart Office Subdit Focuses on the development of Smart Office working environment that would maximize the productivity of the employees. Human Capital Business Partner Center Centralized unit that focuses on the operational process of human capital management through human capital solution, human capital delivery

European Classical Literature

4049 words - 17 pages with the existing norms.  The existing syllabi of all Concurrent/Credit Courses shall remain unchanged.  The existing criteria for opting for the Concurrent /Credit Courses shall also remain unchanged. 2 Main Discipline Course: English Detailed Courses of Reading SEMESTER - I Paper 1: English Literature 4 (i) Unit-1 Unit-2 Unit-3 Jane Austen Pride and Prejudice Charles Dickens Hard Times Background Prose Readings and Topics a. Readings

Inexperienced Leadership

3303 words - 14 pages relationships and informal systems give stability to the structure of the command system.” The removal of middle leadership creates an additional instability to a unit attempting to recover from the chaos created by the top leaders and their revolving door of commanders over the past years. Lack of communication and instability within the junior ranks builds on the already built in suspicions behind the hiring of someone outside of the unit. The first

Business Communication

2398 words - 10 pages communication skill is important for a business to achieve its organizational goal”. Table of contents Chapters | Contents | Page no. | 1 | Introduction | 1 | 1.2 | Objectives of Communication | 1 | 1.3 | Significance of the assignment | 2 | 1.4 | Company profile | 2 | 2.1 | Communication method with customers | 3 | 2.2 | Communication Methods in the Organization: | 4 | 2.3 | Communication Flow


647 words - 3 pages because of large in number. The communication architecture of sensor networks has three phases 1. Sensor node 2.Sink 3.User. The sensor node collects data sends it to the sink, where the sink compute the data and finally sends it to the user. The design topology of sensor networks depends on the user requirement. The basic system consists of the power unit, processing unit, sensing unit and the transceiver. Depending on the requirement some other


768 words - 4 pages standards. Audit Process Prevalent Audit Concerns Risk Assessment Process Definition of Internal Audit The audit process is generally a ten-step procedure as outlined below. Please click through the steps in order to better understand the process. 1. Notification 2. Planning 3. Opening Meeting 4. Fieldwork 5. Communication 6. Report Drafting 7. Management Response 8. Closing Meeting 9. Report


825 words - 4 pages . |Accounting |10% | |3. |Marketing |15% | |4. |Management |15% | |5. |Business Maths

Information Technology

3433 words - 14 pages Chapter One: Information Systems in Global Business Today -Information system: A set of interrelated components that collect, retrieve, process, store, and distribute info to support decision making and control in an organization –Six building blocks of computers: input, output, memory, arithmetic/logic unit, control unit and files. Control unit and arithmetic/logical unit together known as CPU (central processing unit). –Arithmetic/Logic Unit

Chapter 1application Case

503 words - 3 pages   Chapter 1Application Case: Jack Nelson's Problem   1. What do you think was causing some of the problems in the bank home office and branches? There is clearly aproblem with communication, and the effects are felt in the area of employee commitment. Additional contributingfactors include the lack of consistency in the policies and procedures of various locations. There is no cohesiveness tothe staffing activities of this organization. 2. Do

Similar Documents

Personal Development Essay

2636 words - 11 pages Unit code: SHR053-6 Personal and Professional Development Handbook (Oman) February 2014 © University of Bedfordshire 2014 Published by the University of Bedfordshire Business School Luton Campus, Vicarage Street, Luton LU1 3JU, United Kingdom Unit Handbook © University of Bedfordshire 2014 Contents Contents 2 Welcome 3 Learning resources at the University of Bedfordshire 3 1 Introduction to the unit 4 2 Overall aims of

Unit 1 Assignment 1: Effects Of Routing On Current Communication Methods Used By Organizations

3601 words - 15 pages unified communications identified | Unit 10 | Link-state routing protocols for unified communications identified | The final submission must include: 1. A description of the business entity 2. The communication methods used by the organization 3. A detailed network drawing with all protocols, devices, and IP subnets marked appropriately 4. VLAN and WLAN configurations that meet business requirements 5. Unified

Supply Chain Management Term Paper

4874 words - 20 pages labor-hour. The labor requirement is: 2700÷5÷8÷10=7 workers Material requirements Customer | Type | Quantity | Materials per unit | Retails | 111 | 500 | Moving coil units×2, white cable×1,plug×1,white shells×2 | | 012 | 500 | Moving coil units×4, black cable×1,plug×1,white shells×2 | | 122 | 500 | Moving coil units×4, white cable×1,plug×1,orange shells×2 | | 042 | 500 | Moving coil units×4, black cable×1,plug×1,red shells×2

Adidas Essay

365 words - 2 pages unit? Has Adidas’ business line-up exhibited good resource fit between 1998 and 2007? What have been the financial characteristics of its major business segments during that time period? Which businesses might have been considered cash hogs and cash cows? Based on your analysis of Adidas businesses, did the restructuring undertaken in 2005 and 2006 make sense? Does it appear the acquisition of Reebok International will produce higher returns for shareholders? What strategic actions should Adidas’ top management initiate to improve the company’s financial and market performance now that restructuring is complete? 2. 3. 4. 5.