Understanding Business Research Terms and Concepts: Part 2
Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.
• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.
Exploratory. Exploratory research designs involve the exploration of solutions and to gain insight.
• A food manufacturer wants to know the demographics of people who purchase organic foods.
Descriptive. Descriptive research designs are aimed to describe phenomena without influencing any factors or subjects. If the food manufacturer wants to know demographics of people who purchase a certain product they only want to gain insight and not ...view middle of the document...
Casual. Casual research will allow the airway to determine the cause and effect issue they are facing which is the price versus the use of the internet.
• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.
Descriptive. Descriptive research design focuses on observation and behaviors.
• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.
Casual research design will allow the manufacturer to find the answers through cause and effect and the instruments allowed in casual research designs.
• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.
Casual research. The magazine is testing the cause and effect of variables.
• A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package.
Descriptive. A descriptive research design allows the hair care manufacturer to observe behaviors without influencing anything.
• This type of research attempts to capture a population’s characteristics by making inference from a sample’s characteristics and testing hypotheses.
Casual. Casual research allows the researcher to determine characteristics on the entire population(DV) based on the characteristics they gain from the sample (IV)
• On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.
Descriptive. Descriptive research design allows the researcher to observe behaviors without influencing them.