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Twitter's I.P.O Essay

1066 words - 5 pages

On September 12, 2013, Twitter confidentially filed for an I.P.O. with the S.E.C., but made it publicly known through its own website (Sommer, 2013). It does not seem to be a coincidence that they have timed their offering with the rise of Facebook’s stock and the overall market. Wisely, Twitter has waited to make the offering until the disaster of last year has begun to dissipate, but it is possible that it will crash and burn at the beginning just like Facebook.
Twitter decided to take advantage of the confidentiality provision within the JOBS Act that allows companies to “limit transparency” by keeping company financial information private up until three weeks before the company promotes ...view middle of the document...

However, Jeff Corbin, chief executive of KCSA Strategic Communications says. “It is contrary to the spirit of the JOBS Act, which after all is really all

about jobs. Twitter’s done nothing technically wrong, but they’re not really a small emerging-growth company. They’re big. They’re successful. They don’t need this to go ahead with an I.P.O. Yet they’re not giving us the information that investors need to understand their business” (Sommer, 2013). I think it was a bad move on Twitter’s part to decide to keep their information private and then publicize that decision. Investors want more information before buying into such a big company like Twitter. They want to know how much of a gamble they are taking.
I believe that Twitter will be more successful than Facebook because they have prepared themselves better and will price it to appeal to shareholders more appropriately. They have decided to go public at a time when the market is doing well and social media is strong. They have also done well from year to year with a great increase in revenue. 53% of Twitter's ad revenue will come from mobile this year (Hof, 2013). Mobile was a big weakness in Facebook's business model when it first filed, but it has turned into a strength. Twitter’s mobile-ad business is better positioned leading into its I.P.O. than Facebook's was. Days before Twitter's filing, it bought mobile-ad exchange MoPub for $300 million, which will help Twitter generate ad revenue through the mobile app (Luckerson, 2013).
Facebook reinvented its ad business in early 2012 with the introduction of news-feed ads while Twitter's ads have been incorporated into users' streams since the beginning. Advertising, along with its mobile business, puts Twitter in a better position relative to where Facebook started as a public company. However, Facebook had one strength that could be a weakness for Twitter: its user base. Twitter has claimed to have 200 million monthly users as opposed to Facebook, which has 1.15 billion monthly users (Luckerson, 2013). This significant difference in users can be used to say that Facebook's performance...

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