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Trap Ease Essay

695 words - 3 pages

1) Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Martha and Trap-Ease America have an once-in-a-lifetime opportunity with a new mousetrap but in order to capitalize on this opportunity they need to evaluate the 4-Cs of marketing. Focusing on the customer’s solution, cost, convenience and communication will enable Trap-Ease America to effectively market their new innovative mousetrap. The mission statement from Martha and the investors would be something like “We make a mousetrap that is ...view middle of the document...

They could also position it based on the cost compared to other solutions. May people may not re-use traditional traps because of the mess.
4) Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?
Trap-Ease’s marketing mix focuses on the 4-Ps; Product, Price, Place and Promotion. Currently there is only one product for Trap-Ease. This works well for mice but the company could add additional products for other pests like rats. The price of the current product is probably acceptable at $5.99 for two traps if advertised correctly, especially since they are re-usable. Currently, the places where Trap-Ease markets their product is at national stores and women and home magazines. Trap-Ease could place their product on the internet to reach a greater market audience. Trap-Ease promotes their product. They have passed out samples of the trap but most are not being showcased by the store managers. Martha could hire a few more personnel for live promotions in stores. They also could promote the product using social media on the internet...

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