TRAINING AND DEVELOPMENT
PRABHAT KHABHAR, RANCHI
SUBMITTED IN PARTIAL FULLFILLEMENT OF THE REQUIREMENTS FOR AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION
ST. XAVIER’S COLLEGE, RANCHI
DEPTT. OF BBA
ROLL NO 10PBBA015822
The joy of ingenuity!!! This is doubtlessly what this project is about. Before getting to brass tacks of things,I would like to add a heartfelt word for the people who have helped me in bringing out the creativeness of this project.
To commence with things I would like to take this opportunity to gratefully and humbly thank to Mr. NAVEEN SINHA, HR, ...view middle of the document...
The print media include all newspapers, newsletters, booklets, pamphlets, magazines, and other printed publications, especially those that sell advertising space as a means of raising revenue.
Currently, in the times of digital media and Information technology, the importance of print media is same as years before. May be it is the convenience of reading something anytime you want that makes the hardcopies remain more popular. Even in our offices where most of the business and information exchange are carried out through internet, stuff like laser tone cartridge and bulk ink are still very important part of office supplies. It seems like nothing is ever going to take the place of print media.
BRIEF HISTORY OF PRINT MEDIA
First actual record is known to be of block prints used around 200 AD in China. Initially it was used to print on clothes. As the usage of paper became common around China and East Asia, the same technique was used on paper as well. Later during the 9th and 10th century same technique was used in clay, wood, metal, stone and even glass in the Middle East. The Arabs and Egyptians used the technique to print prayer books and amulets as this technique was taking over the world, the Chinese invented yet another technique in the 1040AD. This was the movable object printing. During 1843, a new technique was introduced by an American inventor, Richard March Hole. In this technique the image or text to be printed is rolled around a cylinder which is than pressed or rolled over the substrates. Later, the offset printing was invented during 1875. The technique was initially developed to print on tin but now has become the most common type of printing used for paper. Although it is good for large scale printing purposes, the increase in daily printing requirements lead to the development of most latest printing technique, the laser printing. It is quick and convenient and the equipment is not too heavy or bulky. This is the technique home and office printers are based on.
TYPES OF PRINT MEDIA
Following are the types of print media
A) Flyers – these can be occasional or a one-off.
B) Newsletters – A4 size, can be regularly produced – weekly, fortnightly, monthly
C) Brochures – a one- off – to commemorate something.
D) Magazines – regular, can be weekly, monthly, bimonthly, quarterly or yearly.
E) Tabloid – can be daily, weekly, fortnightly, monthly etc
F) Newspapers– Standard (American), Broadsheet (British) Daily, weekly,
Fortnightly , monthly.
A newspaper is a regularly scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and op-eds; obituaries; entertainment features such as crosswords, sudoku and horoscopes; weather news and...