Topics 1 And 2 Essay

598 words - 3 pages

Brad McPherson / Article Summaries Topics 1&2 / Strategy and Marketing
Strategies for Learning from Failure – Amy C. Edmondson – Strategy
Failure is being looked at the wrong way (Edmondson, 2011). Failure can be an important learning tool for organizations around the globe. If analyzed correctly and quickly, but also implemented effectively, failure can transform negative situations into positive growth. Failure is generally discouraged and instinctively passed onto someone else if possible; this is called the Blame Game (Edmondson, 2011).
The Blame Game (discovered at childhood) discourages people from taking the blame for a mistake or failure. It leads to unsolved problems and lessons unlearned. Leaders must combat the Blame Game with the construction of a learning culture. A learning culture “makes people feel both comfortable with and responsible for surfacing and learning from failures” (Edmondson, 2011). To build an effective learning ...view middle of the document...

Finally, promoting failure through experimentation produces growth and teaches what doesn’t work. (Edmondson, 2011). It takes a leader who wants to grow in every situation to embrace failure.

Reclaim Your Creative Confidence – Tom Kelley & David Kelley – Marketing
According to IBM creativity is the most sought-after trait in leaders today (Kelley, 2012). In society today however, creativity is carefully used. People worry about being different. Over time creativity is suppressed. The fear of being different from the norm is affecting the business world. The business world today needs creative minds. A technique called “guided mastery” can help destroy the fear of creativity and lead to a renewed confidence in life. This technique has four stages (Kelley, 2012).
Stage one is Fear of the Messy Unknown. Empathy for customers sparks creative thinking in business (Kelley, 2012). It’s important to get out into the real world and encounter unexpected situations. This can reveal new information that helps your business succeed (Kelley, 2012). Start small when working up the confidence to encounter new scenarios. Stage two is the Fear of Being Judged. Our business-world ego is more important than being our creative selves. We are always self-editing and stick to safe solutions” (Kelley, 2012). A large part of this stage is not judging yourself. Train your mind in any way possible to be creative. Don’t self-judge!
Stage three is Fear of the First Step and revolves around acting on our creative ideas (Kelley, 2012). Tackling this stage requires focus on the small tasks you can accomplish quickly, and not the overall task. This is also known as the “start simple strategy” (Kelley, 2012). The first step won’t be as scary if you make it small! Finally stage four is the Fear of Losing Control. The final stage talks about letting go of original ideas that don’t work and accepting good ideas from others (Kelley, 2012). The gain from collaborative teamwork will not disappoint giving up control. Confidence to be creative lurks inside of everyone; all it takes is guided mastery.
Bibliography
Edmondson, A. C. (2011). Strategies for Learning from Failure. Harvard Business Review, 49-57.
Kelley, T. &. (2012). Reclaim Your Creative Confidence. Harvard Business Review, 115-120.

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