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Tivo Case Essay

9001 words - 37 pages

Table of contents

1. INTRODUCTION

✓ History

✓ Mission

✓ Company Strategies

2. CORPORATE GOVERNANCE

✓ Responsible of the board

✓ Board structure and members

✓ Board meeting

✓ Other board and governance matter

3. EXTERNAL ANALYSIS

✓ Issue priority matrix

✓ Porter’s 5 forces

✓ Industry matrix

✓ PEST analysis

✓ Competition analysis

✓ Opportunity / threats analysis

✓ EFAS

4. INTERNAL ANALYSIS

✓ Company structure

✓ Company capabilities

✓ Core competencies

...view middle of the document...

It’s a digital video recorder (DVR). Founders called it Tivo to be “TV your way “.They began the first public trials of the TiVo device and service in late 1998 in the San Francisco Bay Area.
After exhibiting at the Consumer Electronics Show in January 1999, Mike Ramsay announced to the company that the first version of the TiVo digital video recorder would ship on March 31, 1999, despite an estimated four to five months of work remaining to complete the device. Because March 31, 1999 was a blue moon, the engineering staff code named this first version of the TiVo DVR "Blue Moon".
Tivo‘s mission was simple “connect consumers to the digital entertainment they want, where and when they want it.
The original TiVo DVR digitized and compressed analog video from any source (antenna, cable or direct broadcast satellite). TiVo also integrates its DVR service into the set-top boxes of satellite and cable providers. In late 2000, Philips Electronics introduced the DSR6000, the first DirecTV receiver with an integrated TiVo DVR. This new device, nicknamed the "DirecTiVo," stored digital signals sent from DirecTV directly onto a hard disk.
A TiVo DVR serves a function similar to a videocassette recorder, in that both allow a television viewer to record programming for viewing at a later time. It also allowed users to watch their programs without having to watch commercials. Unlike a VCR, this uses removable magnetic tape cartridges, a TiVo DVR stores television programs onto non-removable hard disk storage.
What distinguishes TiVo from other DVRs is the sophisticated software written by TiVo Inc. that automatically records programs—not only those the user specifically requests, but also other material the user is likely to be interested in.
TiVo DVRs also implement a patented feature TiVo calls "trick play," which allows the viewer to pause live television, and rewind and replay up to a half hour of recently viewed television. More recent TiVo DVRs can be connected to a computer local area network, which allows the TiVo device to download information and even video programs, music and movies from the Internet.
In early 2000, TiVo partnered with electronics manufacturer Thomson Multimedia (now Technicolor SA) and broadcaster British Sky Broadcasting to deliver the TiVo service in the UK market. This partnership resulted in the Thomson PVR10UK, a stand-alone receiver released in October 2000 that was based on the original reference design used in the United States by both Philips and Sony. TiVo ended UK unit sales in January 2003, though it continues to sell subscriptions and supply guide data to existing subscribed units. TiVo branded products returned to the UK during 2010 under an exclusive partnership with cable television provider Virgin Media.
With the success of a demand programs and online streaming catering to people’s viewing habits, many people have found the DVR to be an essential part of their digital home...

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