The Implementation Of Effective Organisational Change: Apple Inc

3899 words - 16 pages

The Implementation of Effective Organisational Change: Apple Inc.
Simon Karuku
Freelancing

Table of contents
Introduction…………………………………………………………………………………..4
SWOT Analysis ……………………………………...…………………………………… 5
i) Internal environment: Strengths……………………………………………………………..5
Ii) Internal Analysis: Weakness………………………………………………………………..5
iii) External Environment: Opportunities……………………………………………………....6
iv) External Environment: Threats……………………………………………………………..6
PESTL Analysis………………………………………………………………………………...7
i) Political factor analysis……………………………………………………………..7
ii) Economic factor analysis……………………………………………………………8
iii) Social factor analysis………………………………………………………………...8
iv) ...view middle of the document...

Apple also provides hardware, software, peripherals and network solutions. Apple sells its products throughout the world on online stores, through third party wholesalers, in its retail stores and with its direct sales force. Its online services include the iTune Store, the iCloud and the App store. Apple enjoys a high level of brand loyalty and is the world’s second largest information technology company.
Project interest
The report paper presents an analysis of internal and external environment of Apple Inc, and examines its strategies for international marketing and this is in terms of usefulness and effectiveness for its international operation.
SWOT AND PESTEL ANALYSIS FOR THE INTERNATIONAL BUSINESS ENVIRONMENT OF APPLE INC.
1. SWOT ANALYSIS
SWOT is a useful technique for the analysis of both macro and micro environments as it draws together the key strengths and weaknesses as presented as the internal (Micro) analysis and opportunities and threats as presented as the external (Macro) analysis.
1. Internal Environment: Strengths
The total revenue of Apple Inc has greatly increased to the highest record figure of $ 42,906 million in 2014 from the total revenue of $20.578 million in 2008. The growth typically shows that the annual growth rate is 37.16% and this is an outranking performance as compared to most firms that are playing in the same market. In addition to this, it is evident that apple’s focus on Research and Development (R&D) and thrive on innovation have been critical factors behind its success.
Moreover, Apple is also highly awarded for its unique brand loyalty and brand success. With a number of unique names such as the iMac, the iLife, the iTunes, the iPhone and the iPads which are not attributable to any other brand other than Apple itself. The loyalty and brand image of Apple remains major strengths in the international market (Barney 2010, P.49).
2. Internal Analysis: Weakness
Manufacturing and design defects are the major risks that many high tech electronic companies usually face from its end users and also its corporate customers. As Apple deals with advanced technology and innovative products, any defects in its products can affect its international business adversely (Crews 2012, P.30). For example, Apple usually faced risks of defects with Ultra compact USB in 2008 and this caused it to exchange every component of its new redesigned adapters. Another great risk is patent infringement which is common for multinationals and high tech organizations. In 2007, Apple had to spend a lot of money in a bid to defend its more than 47 patent infringement cases. More recently, Apple has had to sue Samsung Electronics over the same issue. This is a big problem for Apple since Samsung is the company’s largest competitor.
3. External Environment: Opportunities
One major opportunity that is faced by the international business of Apple is the growing market share of Apple’s Smartphone. This is expected to...

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