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The Broadway Cafe Essay

2303 words - 10 pages

Abstract .......................................................................................................................................3
Organizational Structure .............................................................................................................3
Balance Scorecard .......................................................................................................................4
Part 1: The Financial Perspective................................................................................................5
Part 2: The Customer Perspective ..............................................................................................6
Part 3: ...view middle of the document...

Knowledge management, customer relationship management, and business intelligence systems will help preserve the knowledge of older employees for future business operations, bring in a new generation of customers, and guide management in making the best strategic decisions in future operations. By merging the Domino’s Pizza unique, classical offerings with Information Age innovations, the business will not only benefit from information technology, but also actively contribute to the World Wide Web’s online community.
Organizational Structure:
To analyze the organizational structure of Domino’s Pizza we must analyze firstly the group who owns Domino’s Pizza in Washington Dc. Domino’s Pizza is a leading U.S. Casual dining and fast food restaurant group, composed of a mix of owned brands. In the following parts we will analyze with more details this group. In exhibit 1, we can describe the current organizational structure of a franchise located in Washington Dc.

Figure 1: Organizational Structure

Source: Self Made
Balance Scorecard:
Through the balance scorecard, we will try to translate the company’s vision and mission into real objectives, in a briefly way we will ungroup and classify the main objectives of the company into four different perspectives as we as find out which objectives are satisfied by the project. According to Kaplan (2012) the four perspectives of the scorecard permit a balance between short and long term objectives, between outcomes desired and the performance drivers of those outcomes.

Figure 2: Domino’s Pizza Balance Scorecard
Four Forces Analysis:

Source: Selfe Made
According to Kaplan (2012) the four perspectives of a balanced scorecard includes:
The Financial Perspective: This perspective addresses the financial impact of priorities chosen, plans executed, decisions made and actions taken by the management team. For Domino’s pizza this perspective in totally based on try to produce the best for less in terms of costs, Increase Market Share and profits, achieve revenue growth each year and try to match the gap between cost estimate and project budget.
The Customer Perspective: Here we address issues around the themes of customer satisfaction and customer retention. Corporate level measures might include performance data from form all customer surveys, loyalty indices, market segment growth and performance measures against key drivers of customer satisfaction. For Domino’s pizza the customer is in the middle of every thought, the goal is improve customer experience and satisfaction to 100% maintaining the maximum respect for them.
Internal Business Perspective: In the Internal Business Perspective, measures are developed around the key processes in the organization. It is here that those processes that the organization must excel at because they correlate with customer satisfaction are identified dandmonitored to ensure that standards and targets are being met....

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