Syllabus Essay

3192 words - 13 pages

Course Syllabus
School of Business
RES/351 Version 1
Business Research
Copyright © 2011 by University of Phoenix. All rights reserved.

Course Description

This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.

Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
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Reading Read Ch. 4 of Business Research Methods.
Participation Participate in class discussion. 9-25-12 3
Discussion Questions Respond to weekly discussion questions. 9-25-12 1
Nongraded Activities and Preparation
Resource: Business Research Methods
Review the “Bringing Research to Life” sections of Ch. 1 & 3 of Business Research Methods.

Respond to the following:

• What evidence is presented that shows effort was made to understand the management dilemma?
• Identify and classify all of the variables in the U.S. Army’s dud shell research.
• What was Myra’s hypothesis for the U.S. Army’s dud shell research? What was the U.S. Army’s hypothesis?
Nongraded Activities and Preparation Resource: Business Research Methods
Review Exhibit 4.1, “The Research Process,” in Ch. 4 of Business Research Methods.

Find a case study of a research example in which a clear statement of the management dilemma leads to a precise and actionable research.

Explain the management dilemma, the management question, and the research question(s).

Answer the following questions:

• Why did you consider the research to be actionable?
• Was the business research process followed in its entirety?
Individual
Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library.

Format your paper consistent with APA guidelines. 9-25-12 5

Week Two: The Purpose of Business Research
Details Due Points
Objectives 2.1 State the purpose of the business research.
2.2 Develop appropriate research questions and hypotheses.
2.3 Identify dependent and independent variables in business research.
Reading Read Ch. 5 of Business Research Methods.
Reading Read Ch. 6 of Business Research Methods.
Reading Read Ch. 11 of Business Research Methods.
Reading Review Ch. 3 of Business Research Methods.
Participation Participate in class discussion. 10-2-12 3
Discussion Questions Respond to weekly discussion questions. 10-2-12 1
Nongraded Activities and Preparation
App Development It is estimated that it costs approximately $55,000 to generate an application (app) for the Apple® iPhone® mobile digital device. Just offering an app is not a guarantee of success. The most successful apps are sold as downloads and they offer functional value. In addition, Apple takes weeks to review an app. Based on this information, answer the following questions:

• If you worked for Apple, what research would you want see in a proposal to approve a new app for the iPod® mobile digital device? Why?
• What research would not be appropriate? Why?
Individual
Business Research Ethics Resources: The University Library or the Electronic Reserve Readings
Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that...

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