|[pic] |Course Syllabus |
| | |
| |School of Business |
| |MKT/571 Version 6 |
| |Marketing ...view middle of the document...
The discussion questions and weekly summaries are combined with the participation points for each week.
Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Newsom, D., Turk, J. V., & Kruckeberg, D. (2004). This is PR: The realities of public relations (8th ed.). Belmont, CA: Thomson-Wadsworth.
All electronic materials are available on the student website. N.A. means Not Applicable
|Week One: Understanding Marketing Management |
| |Details |Due |Points |
|Objectives |Identify fundamental marketing concepts, trends, and tasks. | |N.A. |
| |Identify components of an effective marketing plan. | | |
| |Apply the market research process in developing a business solution. | | |
|Readings |Read objectives and welcome. | |Complete early |
| |Read Ch. 1 & 2 of Marketing Management. | |in the week |
| |Read Ch. 3 of A Framework for Marketing Management. | | |
| |Read the Classic Airlines Scenario. | | |
|DQ & Weekly Summary |Participate in class discussion. |During Wk # 1 |3 |
|Participation | | | |
|Learning Team Instructions |Begin working on your Product Offering assignment due in Week Two. (Research individually and| |None |
| |then discuss the “product” you wish to introduce once the Learning Teams are set.) | | |
|Individual |Consider what product or service Classic Airlines is marketing, the marketing challenges it |Wk # 1 Day 7 |5 |
|Classic Airlines and Marketing|faces, and its current corporate culture. | |...