Parent Company | IHOP (International House Of Pancakes) DineEquity |
Category | Breakfast Foods chain |
Sector | Restaurants |
Tagline/ Slogan | Everything you love about breakfast |
USP | World famous pancakes |
Segment | Pancake and breakfast lovers |
Target Group | People of all ages |
Positioning | Affordable, everyday dining experience with warm and friendly service |
SWOT Analysis |
Strengths | 1. High brand recognition and recall
2. 1500+ stores in Americas; and a few international locations in middle east.
3. Signature pancakes
4. Wide variety of ...view middle of the document...
Expansion by acquisition of smaller brands
3. Improve menu for lunch and dinner |
Threats | 1. Competitive category by similar players
2. Smaller breakfast places offering better service
3. Health risks of consuming pancakes |
Competitors | 1. Denny’s
3. Waffle House |
Description: Higher competition might be possible.
Created: February 2016
Modified: July 2016
This free SWOT analysis shows strengths, weaknesses, opportunities and threats. We cover over 40,000 companies and industries. This SWOT analysis for IHOP can provide a competitive advantage.
-reduced labor costs |
-high loan rates are possible
-future debt rating
-small business units |
-income level is at a constant increase
-new products and services |
-rising cost of raw materials
-increase in labor costs
-external business risks
-government regulations |
Data on this page may have come in part, or entirely, from one or more data providers. Please contact us for further information. We are not responsible for any errors or omissions on this page. This website is for information purposes only.