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Swot Analyse Apple Essay

692 words - 3 pages

1. SWOT Analyse

Sterktes

1. Innovator in de technologie
Apple is een van de meest innovatieve bedrijven in de wereld. Het produceren van innovatieve producten is de kracht van het bedrijf.

2. Sterke financiële prestaties
Financiële prestaties van Apple is een van de beste onder de vele bedrijven. Het heeft ook een hogere brutowinstmarge dan zijn voornaamste concurrenten ( waaronder Samsung). Apple heeft ook geen schulden en is ook niet getroffen door de rente of kredietmarkten.

3. Merkreputatie
Apple heeft een reputatie van zeer innovatieve, goed ontworpen en goed functionerende producten. De Apple-merk wordt gewaardeerd op $ 76.500.000.000 en was de tweede meest ...view middle of the document...

4. Gebrek aan nieuwe producten

Apple heeft momenteel moeite om nieuwe producten te maken. Maar toch blijft ze in de markt, doordat Apple een nieuwe look aan zijn vorige producten waardoor de interesse van de consument behouden blijft

Kansen

1. Groei van tabletmarkt

Door de groei van de tabletmarkt, ontstaat er een grote kans dat de verkoop van de iPad mini een enorm succes kan leveren voor Apple.

2. Lancering van iTV

De lancering van de iTV kan de omzet van Apple nog meer vergroten.

3. nieuwe leverancier van toepassingsprocessors

Samsung, de grootste concurrent van Apple, is ook de enige aanbieder van toepassingsprocessors voor Apple's producten. Apple moet een nieuwe leverancier vinden om minder afhankelijk te zijn van zijn concurrenten. Het is gewoon een kwestie van tijd, dan zal Apple een nieuwe leverancier vinden.

4. Sterke groei van de mobiele advertentiemarkt

Apple heeft een iAd reclame-platform die reclame maakt voor Apple iPhone, iPad en iPod touch. De groei van mobiele reclamemarkt is een kans die verder aangegrepen kan worden.

5. Groeiende vraag naar Cloud diensten

Apple zal haar aanbod van iCloud diensten verder uitbreiden en dit kan ook een kans zijn om de Apple omzet te verhogen

Bedreidingen

1. Snelle technologische veranderingen

Een van de...

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