Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad, pasta, buffalo wings, breadsticks, garlic bread and desserts. Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world.
Pizza Hut is one of the biggest players in the pizza chain industry. But what makes pizza chain stand out above the rest - and how exactly have they been able to maintain such a strong presence ...view middle of the document...
The professionalism in applying the Supply Chain Management. The serve of different products (Sauteed Pastas, Beverages, Appetizers, Soups and Salads, Pizzas, Desserts) imposes a close dealing with many suppliers and to be delivered in the proper time and location.
The supply chain mainly consist of Direct Suppliers (Pepsi, wheat, Chicken, Vegetable and Sauce)
Pizza Hut’s entry into Malaysian Market
Pizza Hut began its operations in Malaysia on 19th May 1982 with the opening of its first outlet
at Yow Chuan Plaza, Kuala Lumpur. Cerebos, a Singapore based-company was the first owner.
Cerebos had opened 29 outlets when it decided to sell the franchise to KFC Holdings Malaysia
Berhad in December 1995. The number of Pizza Hut outlets since then has grown to 72 outlets today. Pizza Hut is projected to grow at a planned average rate of 10 new outlets per annum for the next 3 years. Pizza Hut Malaysia employs a centralized top management at the strategic level that deals with suppliers, franchising terms and business planning. However, at the operational level, a decentralized style is adopted where the restaurant managers and operators are empowered to carry out the duties and responsibilities of providing high standards of service, product quality and cleanliness of the outlet as the major challenge of the job.
Tricon Restaurants International, the franchiser of Pizza Hut, will continue to see the strategic
alliance in more important basis, as much of the businesses conducted in Malaysia
are politically linked and more so because the local counterpart is also a public-listed company.