Supply Chain Essay

909 words - 4 pages

In today’s business, supply chain is greatly recognized as one of the most important thing in order to effectively satisfy customers’ needs. Supply chain management is managing the flow of information and materials from the first supplier to the end customer (Fawcett et al, 2007). But Akkermans (1999) said that in reality is that companies do not engage in such extensive supply chain integration.

Supply chain management is important to be established for all firms without exception in order to meet the customers’ needs and it is consist of all parties involved in fulfilling the needs (Chopra and Meindl, 2007). Supply chain management is equally important for firms other than ...view middle of the document...

Facilities include locating a warehouse or the retail store for retailing industry to create lower cost in ease of product delivery to customers. In here, company like Wal-Mart decides to use centralized facilities, which maximize the utilization of the trucking. Inventory includes the amount of stocks to hold in as few as possible but with sufficient amount to satisfy the demands, by then incurs in lower inventory cost. Transportation includes the modes of moving the goods from point to another point in the supply chain, choosing the right mode of transportation for the products will help to reduce price, example by using sea freight or railway, but decision has to be made as some goods are not suitable to be moved by sea or rail. Information is also critical for firms in order to be able to forecast the demand more accurately to avoid stock out. From day to day, Wal-Mart is trying to improve their supply chain management to have a more competitive price and to avoid loss of sales from stock out but yet with a good service and goods to customers.

Not limited to retailing firms, supply chain management is also important for food and beverage industry. For example McDonalds, supply chain can help McDonalds to decide how it wants to source its raw material for producing burgers and how they sources the coke. As a huge firm, supply chain management help McDonalds decides whether to use single supplier or multiple suppliers. Supply chain management also helps to tell the advantages and the risk of using these supplier methods. As a fast food restaurant, McDonalds positioned itself on the differentiation strategy. By then, McDonalds should provide an outstanding customer service quality by practicing responsive supply chain. Have the materials coming on time and on stock in 24 hours / 7 days for making customer...

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