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Sunflower Marketing Essay

469 words - 2 pages

Marketing and Promotional Products
Ida Suther
June 17, 2014

Marketing and Promotional Products
Promotional products are a way to build brand awareness for the company. It brings awareness, can boost sales, and helps grow a company. A customer with a good promotional plan, and having clear objectives, will help to focus on target marketing and streamline marketing activities.
Each business must pick the right material to target specific customers. During the summer sports months, t-shirts are a big marketing tool used to promote businesses. Baseball and soccer jerseys are an excellent way to promote a business. Sponsoring a sports team gives a positive outlook for the company, this shows they are involved in the community, and ...view middle of the document...

According to Sharma (2013), the merchant must be purposeful. In order to establish themselves as a thought leader, and be purposeful in their strategy, the consumer must jump on an initiative; take a step back to evaluate the following:
1. Does the initiative help establish credibility for your brand?
2. Will you be reaching influencers and decision makers?
3. How will you measure success?
By establishing these marketing decisions, this will establish successful efforts in marketing strategy. Each company can determine which product will work best for their needs. Promotional products should be meaningful to the consumer, and not something that the consumer will dispose.
Promotional products are the oldest from of advertising; American businesses spend $20 billion a year giving away product with logos (NY times, 2011). If a customer receives a promotional item, then they are more than likely to give back. Promotional items can be fun, and can be made for any particular company. The more people become aware of the brand, the better results a company will see in business and sales.
If executed properly, a promotional product marketing strategy can be hugely successful and very rewarding, both for sales and revenue, and the brand’s awareness and reputation.

References
Mueller, M. P. (2011). The Surprising Power of Promotional Products. Retrieved from http://www.boss.blogs.nytimes.com/2011/07/18/the-surprising-power-of-promotional-products
Sharma, G. (2013). 4 Key Marketing Strategies from the Startup World. Retrieved from http://www.forbes.com/sites/gaurisharma/2013/02//12/4-key-marketing-strategies-from-the-startup-world

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