This website uses cookies to ensure you have the best experience. Learn more

Sugar Essay

6665 words - 27 pages

Wendy’s Analysis
Khalid Al-Ajmi
Neil Commerce
Terrell Matthews
Anil K Cheerla

MBAD 271: Strategic Management
Professor Gary Bojes

Table of Contents

Executive Summary 3
Background 4
Mission Statement 4
Vision Statement 4
Analysis of Strengths: 5
Strength 1 5
Strength 2 6
Strength 3 7
Analysis of Weaknesses 8
Weakness 1 8
Weakness 2 9
Weakness 3 10
Summary of Strengths and Weaknesses 11
Internal Factors Framework 12
Three Core Elements of Wendy’s / Arby’s Strategy: 14
Scope: 14
Distinctive Competencies: 14
Competitive Advantage: 14
SWOT Analysis Matrix: 15
Internal-External Matrix: 17
Grand Strategy Matrix: 18
SPACE Matrix Analysis: 19
PARTS ...view middle of the document...

The purpose of this report is to develop a SWOT analysis (to aid in identifying strategies to be undertaken by the company), Strategy Map (to guide in the implementation of these strategies) and Balanced Score Card (to measure the successful implementation of these strategies). These will provide the framework for highlighting the firm’s opportunities and weaknesses while also pointing out how the firm can improve and integrate their operations and customer service with respect to financial, customer, and learning and growth perspectives.

The recent acquisition of Arby’s by Wendy’s will further enhance the potential for economic value added vis – a – vis the current strategy followed by Wendy’s. The niche market provided by Arby’s, i.e. roast beef sandwiches, will provide a broader menu base and further diversify the current menu line. Wendy’s current strategy is one that adheres to high quality offerings as well as competitive service. That's a platform Wendy’s can continue to build upon to differentiate itself from the competitors. Quality is Wendy’s platform and the Wendy’s icon stands for wholesome authenticity and honest quality. Wendy’s has never compromised on quality by slashing prices to cheapen the value of products and tarnish its image. Wendy’s is known for its Wendy's superior quality and great-tasting products.
When compared to the competition, Wendy’s distinguishes itself by strictly adhering to its core competency, i.e. old – fashioned hamburgers. In other words, it does not experiment with new offerings and randomly diversify its menu line unless the offerings create economic value added or enhance the current menu line. Moreover, although Wendy’s global expansion and market share growth efforts trail the competition, its brand name, service quality, and ultimately the food quality help Wendy’s maintain its overall competitiveness and market positioning. The three core elements of Wendy’s/Arby’s strategy in terms of scope, distinctive competencies, and competitive advantage will help one further understand the nature of Wendy’s strategy as well as draw conclusions as to how Wendy’s manages its enterprise.


Wendy’s now known as the Wendy’s/Arby’s Group after the recent merger of the two companies now comprises the third largest quick service restaurant company and is comprised of the two brands Wendy’s and Arby’s, generate about $12 billion in system wide sales and comprise over 10,000 restaurants. The industry as whole is dominated by what is termed the “big four” which comprises McDonalds, Burger King, Wendy’s/Arby’s Group, and Yum Brands. Currently, McDonalds has gained the most attention among businesses within the quick service industry which is shown through their strong advantage in market penetration as well as total revenue, while the Wendy’s has been generally recognized as the leader in quality and customer service.
Wendy’s started out as a single store in downtown Columbus, Ohio and...

Other assignments on Sugar

Economics Essay

949 words - 4 pages case. Sugar the new oil as prices soar By Andrew Clark The price of sugar on global commodity markets has doubled since the beginning of the year and is close to a 28-year high as hedge funds and speculators jostle to bet on the possibility of an international shortage of the world's favourite natural sweetener. For financiers seeking adrenaline-driven price lurches, sugar has become the new oil. Historically, raw sugar has traded at

Compare And Contrast Essay

2158 words - 9 pages Joseph Halabi  Mrs. Ciallella   English 8C  March 23 2015  The Bitter Side of Sugar   Sugar has always been an important and influencing factor in our lives, although most of  the time we don’t realize it. It is a product that is quite available in many places around the world  since it is very affordable, yet is so misused by the majority such as food giants that use it in  order to hook consumers, the reason for this is that sugar is

Business Law

354 words - 2 pages 16.1 Specific Performance The California and Hawaiian Sugar Company (C&H), a California corporation, is an agricultural cooperative owned by 14 sugar plantations in Hawaii. It transports raw sugar to its refinery in Crockett, California. Sugar is a seasonal crop, with about 70 percent of the harvest occurring between April and October. C&H requires reliable seasonal shipping of the raw sugar from Hawaii to California. Sugar stored on the ground

Differences Between Regular And Diet Pop

520 words - 3 pages they drink it is because it has less sugar. In diet there is absolutely no sugars compared to regular. In comparison regular contains forty-six grams of sugar, which is a lot for a diabetic to intake. Although they have to count their sugar intake they also have to watch how many carbohydrates they ingest. With diet there is zero total carbs as to regular that has forty-six grams of total carbs, which turns into sugar as the body breaks it down

Activity In Science

318 words - 2 pages the components of the DNA provided by your teacher. Color code phosphate = blue, deoxyribose sugar = green, ribose sugar = brown and nitrogenous bases as follows: adenine = yellow, thymine = pink, guanine = violet and cytosine = red and uracil= orange. 2. Cut out the shapes of each nucleotide. 3. Using the given order of the nucleotides below, construct a double stranded DNA molecule. Guanine Adenine Cytosine Thymine Cytosine Guanine 4. Fasten


259 words - 2 pages The person I think that is famous and I know in the world of business is Lord Alan sugar. Despite his ferocious temper and obstinate manner, Sugar is heavily involved in charity work. The Alan Sugar Foundation has reportedly donated more than £3m to charity since it was founded in 1986. However he uses his show to show he doesn’t take shit. Quotes like” I have principles and I am not going to be forced to compromise them” and “I don't make

Process Paper

788 words - 4 pages #2941 Comp I Process Paper 12 April 2013 Monkey Bread It has been widely known as one of the most phenomenal breakfast foods ever, or as a snack throughout the day. I know in my case it’s an all day long kind of snack. The gooey, mouth-watering, caramelized cinnamon and sugar of monkey bread hits the spot no matter what time of day; but without one simple step to this mouth-watering medley it just wouldn’t be the same. To make


1107 words - 5 pages what way were the contents treated that could account for this difference? 4 (a) Are your results consistent with the hypothesis (theory) that an enzyme in saliva has changed starch to sugar? (b) Do your results prove that an enzyme in saliva has changed starch to sugar? 5 In what way do the results with tubes 3 and 5 support the enzyme hypothesis? 6 Do your experimental results rule out the possibility that (a) starch

Chronic Disease

581 words - 3 pages Chronic Disease Risk Assessment SCI/162 Principles of Health and Wellness 01/27/2011 Glen Blankenship Chronic Disease Risk Assessment Diabetes is a chronic lifelong disease where there are high traces of sugar in the blood. A diabetic individuals pancreas secrets an insufficient amount of insulin or does not use the insulin efficiently

Cultural And Disease Paper

1833 words - 8 pages diabetes is a disease of the endocrine (hormone) system.   In a normal working endocrine system, blood sugar levels stay consistent.   In the case of diabetes, blood sugar levels fluctuate causing the body’s cells to keep from function properly (Web M.D., 2005-2011).   Type II diabetes occurs when the body either does not produce enough insulin, or the body cannot use the insulin properly.   Insulin is a hormone regulated by the endocrine system

Yeast Culture Lab

1353 words - 6 pages population (Smith & Smith, 2012). Hypothesis The primary goal of the yeast culture lab is to test a theory involving samples of yeast cultures grown in four conditions. The initial hypothesis is that yeast will undergo considerable growth in all environments but will show an increased rate of growth in a solution of sugar because yeast uses sugar as a source to generate energy naturally. The assumption is that this hypothesis is correct

Similar Documents

Sugar Addiction Essay

834 words - 4 pages Dopaminergic Pathways’ Role in Addiction: Sugar and Drugs of Abuse Researchers are hesitant to claim sugar to be addictive, however, many studies have been performed showing how sugar has the ability to produce addictive symptoms similar to those of addictive drugs (1). The Diagnostic and Statistical Manual of Mental Disorders (2004) does not define addiction, but rather, has criteria for substance dependence. The first two criteria

Alan Sugar Essay

631 words - 3 pages Alan Sugar- The Essex boy that showed ‘em all who’s boss. When Alan Sugar was 12 years old, he woke up one Monday morning thinking that he was going to be his own boss and setup his own business in the middle of what they called a recession. His father hadn’t got much money as he worked in a garment factory and decided to create Alan’s own school uniform. Alan’s dad barely could afford £13 and the Sugar

Marketing Of Sugar Free Ice Cream

907 words - 4 pages The marketing strategy to sell the sugar free ice cream depends on the following – 1. The customer’s characteristics. * Age: We have our focus on two age groups of people, 25+ and 40+. As a person grows old, the body metabolism begins to decrease and they are more prone to diabetes. Those people opt for sugar free products to lower their sugar levels. Those are the people whose age is 40 years or more. People from the age group of 25

Western Sugar And Sex A Happy Ending

1154 words - 5 pages Western Sugar and Sex - A Happy Ending Tammy R. McCluskey SOC/315 Monday, December 19, 2011 Anne Tindall Western Sugar and Sex - A Happy Ending Although Western Sugar Cooperative produces a sweet product, they seem to have a sour attitude concerning female promotion in the workplace. Western Sugar Cooperative, located in Denver, Colorado, has been charged with allegations of an unsweet and bitter relationship with its female employees