This website uses cookies to ensure you have the best experience. Learn more

Strategy Success In Gourmet Fast Food

1297 words - 6 pages

Individual Assessment

Case study 1

Strategy success in gourmet fast food

Contents

Introduction ………………………………………………… ……….. 3

The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3

The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3
The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance.
………………………………………………………………………… 4

Risk from the actions …………………………………………....... 6

Conclusion ………………………………………………………… 6

Reference …………………………………………………………. 7

2
Introduction
An appropriate ...view middle of the document...

With the increase of demographic, the quantity of demand in the market also increase. And the teenagers are prefer to choose fast food than the aged.
Comparing with others food industry, fast food is cheaper than others, when the economic depression, the fast food industry is prosperity realitively.

The main factors that contributed to Crust’s success and to RBW’s poor performance

Crust
First, the Crust’s founder, Costa Anastasiadis, identified a “market gap”. In 2001, there are many restaurants that offer pizza as a part of their menus, nobody can get home-delivered or take-away option. And The basic strategy is born which is sell convenient pizza(Case study, Document)
3
Second, develop product to satisfy the market need. As the quality of the pizza id the key consumer requirement, Anastasiadis perfected special pizza crust that can stayed fresher longer during the delivery-time period. (Case study, Document)
Third, make difference with competitors. After choose a ideal location, Ananstasidis pays attention to two issues: in-store deveploment and staff recruitment. To attract attention of consumer, they design the store to be visually exciting. (Case study, Document)
Last, keep innovation that it became the first take-away food and gains a significant media attention at that time. (Case study, Document)

RBW
First, same to Crust, RBW also identifies a “market gap”. And also with a same situation, Gourmet burgers is as a part of the menus in the restaurant. And none of then offering gourmet burgers combined with “fast food”. (Case study, Document)
Second, the founder invests 400,000 UK pounds of the company. The start-up money is about ten times available for Crust’s. (Case study, Document)
Third, they have an inefficient management. They think the key to achieving their goals is the strong brand equity, it is not pay attention to the quality of the burger. They appoint the agency to give their business professional look. When the first objective is failed, they change another agency. The brand strategy was always changed. (Case study, Document)

The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance.
Crust
1) Product
The founder understands that the quality of the pizza would be a key consumer requirement. Crust keep innovation, product the special pizza that can be stayed fresher for longer. And for satisfy the market needs, developing the appropriate product is prioritization. Offering the home-delivered and take- way options, it aims to selling the pizza with a convenience basis. (Case study, Document) 4

2) Place
The company chooses an ideal location where have fairly affluent demographic. The location fits for target market. To make different with competitors, they focus on the in-store development and staff recruitment. The stores...

Other assignments on Strategy Success In Gourmet Fast Food

Kudler Fine Foods Essay

1308 words - 6 pages consumers from rich to poor because it is not the status but the bargains that attract consumers. Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan. The marketing strategy will prove success if the company finds new ways for consumers to think of Kudler first when it comes to gourmet and fine foods. Kudler’s products have to stand apart from its competitors to appeal to people. The right price

Globalization Essay

1482 words - 6 pages . There is a lot for an organization to consider when fighting for successful in a different area, especially a completely different country. An organization needs to be committed, patience, and flexible to ensure the best possible outcome for the organization. The top priority for starting a fast-food company in China is to have a strategy and plan about the area and how you will use it to you advantage. When a fast-food company is put in a

The Fast Food Industry

5324 words - 22 pages Case 2 The Fast Food Industry A Porter 5-forces model of the fast food industry-----Wu Rongrong The threat of new entrants in the fast food industry is high. Because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a

A Time In Paris

997 words - 4 pages operation strategy fails, the concept does too it is the key to the success or failure of the entire enterprise. The implementation of the operations strategy must reflect the subtle differences that each enterprise’ strategy implies. Therefore, we need to ask the how the differences between the strategies of McDonald’s and Burger King are implemented in their operations strategies. How do the processing systems take account of these differences? How

Jamba Juice Case Study

5332 words - 22 pages struggled with a marked downturn in the economy; they also had to deal with new competition in the form of the fast food giants, McDonalds, Starbucks and Canadian coffee chain, Tim Horton’s. Jamba Juice, however, has been able to survive due in part to a loyal customer base and an increase in the more health-minded consumer. Some financial analysts consider the stock price of an organization as an overall indication of the success of the

7-Eleven

2460 words - 10 pages customers will be looking for a ‘healthy alternative’, however due to work time constraints and product availability, they settle for the quick and easy fast food option. 7-Eleven has taken this on board and hence adapted their product range to cater for those looking for something healthier, while still owning the label ‘convenience’. In targeting the healthier alternative, 7-Eleven has launched their very own ‘munch’ range of gourmet

Supply And Demand

501 words - 3 pages Topic: Supply and Demand Julian Johnson Introduction to Business October 14. 2012 Supply and Demand There are several factors, which affect the demand and supply of goods and services, in any given market. Changes in these factors usually shift the demand and supply curves accordingly. A fast food company operating in a given location essentially depends on supplies of fresh farm produce. Consequently, they use the supplies to prepare

Wegman Case

1070 words - 5 pages  foods  currently  is   the  leader  in  the  natural-­‐ food  retail  chain  and  the   fastest  growing  company  in   the  grocery  market   •  Natural  food  segment  growing  at  7%   •  Whole  foods  sales  -­‐  16.3%  of  total  sales   in  the  natural  product  stores   •  Increasing  compe88on  from  Gourmet

Business Plan Capstone

6212 words - 25 pages History: Food trucks were once referred to as “roach coach” and they would drive between businesses selling fast foods in mostly industrial areas. They have since evolved into gourmet food, anything from your everyday hamburger and fries to homemade lasagna being sold out of the food carts. Food carts are a big business in the Portland area. When you drive through the downtown area of Portland you will find several food cart pods. Pods are empty

Kentucky Fried Chicken (Kfc)

6627 words - 27 pages ❖ Demand Condition ❖ Related & Supporting Industries ❖ Firm Strategy, Structure & Rivalry All of the above terms of Porter Diamond Model will be taken into consideration, when KFC will enter in the Bangladeshi market. How this framework matters in Bangladesh is really important to know when KFC is there. So, let’s have a close look when world’s biggest fast-food provider KFC & Porter’s Framework combines together. [pic]Factor

Case Study

3684 words - 15 pages restaurant or fast-food company, largely thanks to its then unheard-of policy of giving health insurance and modest stock options to parttimers making barely more than minimum wage. Such perks are no longer enough to keep all the workers happy. Starbucks’ pay doesn’t come close to matching the workload it requires, complain some staff. Says Carrie Shay, a former store manager in West Hollywood, California: “If I were making a decent living, I’d

Similar Documents

Psy322 Week 5 Essay

1834 words - 8 pages highlights economical choices for those looking to spend less at the window. A common perception among fast food restaurants is that combination menus provide the best value; this is not always the case. Combination menus provide convenient ordering, but can also encourage a person to buy more than they would have without the combination menu. To keep up with trend in the food industry, McDonald’s often adds healthier options or more gourmet options

Mcdonalds Arch Deluxe Essay

1537 words - 7 pages biggest business mistake of their history. Today they have a number of items on their menu today that have a higher calorie count than the Arch Deluxe and would be considered competitive with other gourmet burgers being offered in other fast food chains. The current menu also has a number of sandwiches that have similar ingredients to the Arch Deluxe so indirectly they have brought back the concept of adult sandwiches. They also still have

Mcdpnald's Case Study

2511 words - 11 pages know-how across companies and countries also help to change the fast-food industry. 4. What factors do you see as critical to competitive success in the fast food industry? There are different factors, which are important to achieve success in the fast-food industry. First of all, the location because these kind of restaurants need to be in a high traffic area. Then, diversification. The very high competition needs to suggest

My Pap Essay

334 words - 2 pages Identify issues The main issue in this case is whether or not B.C. Packers should enter into the canned cat food market. If the analysis shows that B.C. Packers should go ahead with this proposition then it must also be determined which segment of the market that they should target. Analysis Market analysis must be performed on the individual markets before any financial analysis can be performed. This is in order to provide adequate