This website uses cookies to ensure you have the best experience. Learn more

Strategy Management Essay

1121 words - 5 pages

This individual assignment will be assessed by means of a 3,000 word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the design and marketing of high quality sports shoes and clothing in a global industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
1. Ability to analyse the complexity of organisations and their environments
2. Demonstrate an understanding of the complexity of the relationships between an organisation and its environment
3. Ability to evaluate ...view middle of the document...

You must also submit a CD or DVD Rom containing an electronic version of the report. This should be clearly labelled with your name, your course and the name of the case study.
It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Assessment Criteria
In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its a
ctions. You should be analysing ‘why’ rather than describing ‘what’. The assignment will be assessed and moderated by the module team in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the ‘report style’ criteria.

Academic Rigour
• your ability to isolate the key strategic issues
• the coherence and depth of the analysis of those issues
• the ability to analyse the strategy context within which companies operate
• the ability to critically review and evaluate strategic decisions made by companies

• the use of relevant evidence, from material provided and personal research to support any statements made
• the appropriateness of the methods used and theoretical models and frameworks applied
• the breadth and depth of research undertaken

Evaluation of data
• the ability to make sound recommendations or conclusions arising from the analysis
• the soundness of arguments put forward

Format of Report
• the summary of arguments
• report layout and format
• use of illustrative material and evidence to support arguments
• the appropriateness of length
• the quantity and accuracy of referencing

In 2000 Nike enjoyed 45% of a global market share, and had close to $9 billion dollars of sales and put Knight among the top ten richest individuals in the United States. The company directly employed 20,000 people, but had a workforce of an estimated half a million labouring for them in 565 contract factories in 46 countries – making it one of the largest private company de facto employers in the world (De Wit and Meyer 2004).


• You are expected to use the information in the...

Other assignments on Strategy Management

Strategy Essay

300 words - 2 pages ). Mintzberg stresses a strategy is actualized through the processes of learning, negotiation, and proposes that the distinction between planning and implementation is untenable (Mintzberg, 1990). “Openness of emergent strategy enables management to act before everything is fully understood-to respond to an evolving reality rather than having to focus on a stable fantasy.” (Mintzberg, Waters 1985). Emergent strategy is therefore described as a

Strategy Essay

1963 words - 8 pages management to understand sport”, Management Decision, 46(4), pp.600-625. Barney, J.B. (1991) “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17(1), pp.99-120. Barney, J.B. and Arikan, A.M. (2001) “The resource-based View: Origins and Implications”, in Hitt, M.A., Freeman, R.E. and Harrison, J.S. (eds.) Handbook of Strategic Management. Oxford: Blackwell, pp.124-188. Chaharbaghi, K. and Willis, R. (1998) “Strategy


1107 words - 5 pages : Individuals benefit from enhanced rewards, and organizations benefit from the cumulative boost inperformance. However, establishing pay for performance effectively has always been the hard part. An effective pay-for-performance strategy requires that two processes - compensation management and performance management - not only function well separately but also operate together in an integrated way. compensation management cannot fully realize its

Strategy - 8616 words

8616 words - 35 pages enter the market and products are replaced as consumer loyalty, awareness, technology and tastes keeps changing (Mya Frazier 2010) As an important requirement for the course “International Management Projects,” this paper’s aim is to analyze the current international strategy of Beiersdorf AG, and attempt a fictitious plan in international projects and international marketing entry strategy for NIVEA baby Products. NIVEA was selected for

Operations Strategy

632 words - 3 pages February 9, 2012 BUSM 302 Operations Management Operations Strategy of Dell The main function of an operations strategy is to ensure that a plan is in place for the operations of the company so that is can as productive as possible with the use of available resources. These companies have to ensure that their operations plan is place and that it is functioning properly in order to achieve desired results within the market place. I am

Business Strategy

615 words - 3 pages I. What is Strategy? A. Strategy – is its theory of how to achieve high levels of performance in the markets and industries within which it is operating. 1. Evaluating and choosing a strategy require an understanding of both the economic logic from which a strategy is derived and an understanding of the organizational logic through which a strategy is implemented. II. The Strategic Management Process A. The Strategic Management

Business Strategy With Military Strategy

314 words - 2 pages Rodriguez, Stephanie MAN4120 Exercise 1A: Compare Business Strategy with Military Strategy Ranking the nine military maxims: 1= most important 9= least important Top 9 Maxims: 9= Simplicity-prepare clear, uncomplicated plans and clear, concise orders to ensure thorough understanding Plans are important. Strategic management relies on strategies that are first formulated, implemented and than evaluated for success. This

Teaching Strategy

606 words - 3 pages TEACHING STRATEGY EDUC 556 Strategies for Classroom Management This article examines the importance of creating developmentally responsive classrooms that meets the needs of all students. As an instructor you will have many diverse learners and it is essential to create an effective teaching strategy to incorporate in the classroom. Engaging students in the learning process and creating avenues to promote productive classroom

Change Strategy

663 words - 3 pages Benjamin Lightner Instructor’s Name Andrea Doctor LDR 531 Organizational Leadership December 12, 2008 Change of Strategy The groundbreaking gene technology brought to market by Gene One will be used to eradicated disease in potatoes and tomatoes. This gene technology will eliminate the need for pesticides used by farmers when growing tomatoes and potatoes. This product helped facilitate the grow of Gene One from a $2 million

Business Strategy

3960 words - 16 pages of what we do o To be a creator of highly valued brands o To build our team so that we create more value o Management structures The above stated plans are adopted by introducing some changes to management structures in order to equip the business to deliver our strategy and vision. This means CE Os for each of main areas of focus – the UK, Asia, Services including Tesco Bank, Europe and the US – being supported by the

Pricing Strategy

1998 words - 8 pages recommendations to the management on their non-price barriers to entry and the product differentiation based on the current market. All of these factors will help the company analyze and determine the best methods for profit maximization for Larson, Inc. Pricing Strategy The American division of Larson Inc. has been operating with an average of $80 variable cost and $30 fixed cost per unit. The pricing has been set at a mark-up of cost

Similar Documents

Strategy Management Essay

3540 words - 15 pages . " Casual ambiguity, barriers to imitation, and sustainable competitive advantage". Reed, R. and Defillippii, R. No. 1, s.l. : Academy of Management Review , (1990), Vol. Vol. 15. pp. 88102. 10. "Profit from the core: Growth Strategy in an Era of Turbulance". Zook, C and Allen, J. Boston, MA. : Harvard Business school publishing, (2001). 11. "Development of customer value in a supply chain: managerial thinking about strategic marketing". Rundh, Bo. Iss

Management And Strategy Essay

450 words - 2 pages Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and Strategy Management and

Air Asia Management Strategy Essay

7114 words - 29 pages source of AirAsia’s cost advantages. Using Venkatraman and Henderson’s model APS fits smoothly to the Technology Transformation Perspective where business strategy acts as a driver. The functionalities provided by APS system to improve AirAsia’s performance include event management technology, supplier portals, inventory planning, demand forecasting, maintenance management, and route profitability analysis. As a result of implementing APS system

Is Strategy An Essential Component Of Management?

1941 words - 8 pages Is Strategy an Essential Component of Management? It seems reasonable and common for any organizations to have their own strategy in achieving their organization goals aligning their mission and vision within operations. As one of the most important management practice, strategy is currently playing a dominant role in the everyday lives for managers. Managers are generally expected to have strategic thinking while planning and framing