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Strategic Plan Final For Str 581

5835 words - 24 pages

Strategic Plan
Belle Villarreal
STR 581
February 4, 2013
Amy Ruiz

Table of Contents
Title Page
Cover Page………………………………………………………………………………………...1
Executive Summary……………………………………………………………………………….3
Company Background…………………………………………………………………………….5
Vision, Mission, and Value Statement ……………..…………………………………………….5
Sources used for External and Internal Analysis………………………………………………….6
Strategic Plan……………………………………………………………………………………...7
Implementation Plan………………………………………………………………………………8
Strategic Choice and Evaluation…………………………………………………………………10
Evaluating Alternatives…………………………………………………………………………..11
Values of Strategy………………………………………………………………………………..12
The Right ...view middle of the document...

Most plans can or will need to be modified for business accommodations. My plan is to create a well thought plan that will my new business the success and achievements I am looking for. Every plan should have an objective to meet. Every plan should also be realistic and provide success.
Every business or organization works different and will have different needs to grow and be successful. One way to an organization must consider realizing growth is by evaluating alternatives within the organization. Organizations have areas of opportunities that can stop a business from growing if not improved. Bay Area had much to evaluate to reach the growth it has gained up to this point. The business has not stopped growing as my sister and I plan to open a second sleep study lab in San Antonio, Texas. This will be the next step of growth for the company should it apply the best values and strategies. Success comes with growth, and growth comes with decision-making and evaluation of the organization.
It is very important to conduct external and internal environmental analysis before opening up a business, while the business is running, and as often as needed or required. A SWOT analysis may be good to help identify all resources of the business. According to Pearce and Robinson (2011), the most common use of SWOT analysis is as a logical framework guiding discussion and reflection about a firm’s situation and basic alternatives. When the time comes to open my sleep study lab, I will conduct environmental and SWOT analysis to help my business be successful. Research can only be obtained only when a study is conducted. Knowing what to expect and how to break barriers will help create a great game plan and a successful business. Technology will also help the business stay on top of current upgrades and events.

Company Background
Bay Area Sleep Evaluation Center is a small business my sister, Roxanne Vela, opened up a few years ago. The center is located in Corpus Christi, Texas and was established in 2006. Roxanne had many struggles getting the business running and profitable. Her success has recently come in 2011. My plan is to open a second sleep study in San Antonio, Texas. Roxanne will continue to manage the center in Corpus Christ and will help me virtually manage the San Antonio location. Because Roxanne has the information needed to model her sleep center it will be much easier to open up my own sleep evaluation center based on her proposal.
Vision, Mission, and Value Statement
Bay Area Sleep Evaluation Center, BASEC, is still working on defining their Vision, but they do have a Mission Statement that is “IMPROVING THE QUALITY OF YOUR SLEEP FOR A BETTER TOMORROW” ("Bay Area Sleep Evaluation Center", 2010).  Their sleep specialists diagnose and treat problems ranging from inability to fall asleep to excessive daytime sleepiness. It is my goal, once I open my own sleep study, to enforce the mission statement by preparing...

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