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Strategic Management Of Allied Bank Essay

3711 words - 15 pages

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The practical implementation of the conceptual things seems quite strange and makes the person more informative than the bookish knowledge, new ways, new concepts and limitations. The project of strategic business management was a very strange experiment of having close look at the strategic planning and its implementation. This project made us to have a reviewed knowledge plus knowing the industry.

This project is done on ALLIED BANK OF PAKISTAN. First of all the interviews were conducted during the visit at ALLIED BANK, the relevant data was gathered except some current data which was not provided due to some limitations of the bank. The data was analysed and the strategies were suggested and then one is picked, after it the important factors are considered which are helpful to implement the strategies, so the project contains these things.

The project was the result of the hard work of the group members but the hard work is ignored when the goal is to have the complete grip on the subject, and the procedure adopted to make a final strategy was very helpful for the purpose.

Introduction to ALLIED BANK
Core values
Strategic management
SWOT analysis of ALLIED BANK
Strategy formulation
Implementation of strategies
Evaluation of strategy
Decision making
Competitive strategy
Corporate level strategy

The Bank started out in Lahore by the name Australasia Bank before independence in 1942; and became Allied Bank of Pakistan in 1974.

In August 2004, because of capital reconstruction, the Bank’s ownership was transferred to a consortium comprising Ibrahim Group; therefore, it was renamed as Allied Bank Limited in 2005.

Today, with its existence of over 70 years, the Bank has built itself a foundation with a strong equity, assets and deposit base. It offers universal banking services, while placing major emphasis on retail banking. The Bank has a large network of over 830 online branches in Pakistan and offers various technology-based products and services to its diverse client.


Allied bank of Pakistan Limited was formed in 1974 by the merger of Sarhad Bank Ltd, Lahore commercial Bank Ltd and Pak Bank Ltd into Australasia Bank Limited and renamed by the government.


Established in December 1942 as the Australasia Bank at Lahore with a paid-up share capital of PKR 0.12 million under the Chairmanship of Khawaja Bashir Bux, and his business associates, including Abdul Rahman Malik who was amongst the original Board of Directors, the bank had attracted deposits, equivalent to PKR 0.431 million in its first eighteen months of business. Total assets then amounted to PKR 0.572 million. Today Allied Bank's paid up Capital & Reserves amount to Rs. 10.5 billion, deposit exceeded Rs. 143 billion and total assets equal...

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