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Strategic Management Essay

2195 words - 9 pages

“Consultant Report On United Breweries Limited ”

Student Name: Gangadharan Renganathan Student Id Course Subject : 1229047 : Master of Business Administration : Strategic Management

Submitted To: William Naylor

Table of Contents
Introduction: ........................................................................................................................ 3 Objectives: ............................................................................................................................. 3 Recommendations: ............................................................................................................ 4 Prior Recommendation for future development: ...view middle of the document...

The main office of UBL group was shifted to Bangalore in June 1952. When, McDowell’s became the first subsidiary for the UBL group, they added liquor to its products in 1951. They were the first company who manufactured Indian Liquors for the substitution of Foreign Liquors, this is known as Indian Made Foreign Liquor (IMFL). Vittal Mallya mainly concentrated on the alcoholic beverages business and the mean while he was doing his polymers and batteries in addition with the Pharmaceuticals and food industry. In 1983, Vijaya Mallya took over the Chairman Position of the UB (United Brewery) Group at the age of 28 years, after the death of his father Vittal Mallya. Now the UB group becomes a multinational company in many Businesses like engineering, airlines and they owned racing team from the formula one motorcar racing.

1. Analysis the Firm: Here we analysed the UB group’s Marketing Strategic, Leadership Qualities and Human Resources and so on for giving some strong proposal for the firm to improve there performance and productivity. 2. Performance Appraisal: The performance appraisal helps to analysis the performance of the firm. In this we evaluated the performance of the UB group in the real time market. 3. Recommendation: It is the recommendation for an organisation to improve their performance, productivity and profit. The recommendation will be given after completely analysing an organisation’s behaviour. The recommendation would be given after gone through all the areas of an organisation.

The following recommendation is for the development of an organisation in its market.                Sales Promotion. Increasing Market share. Market Segmentation. Product Segmentation. Retail Outlets. Fastest Development Cycle. Branding Segment. Low Taxation. Eradicate Tough Competitions. High Reliance. Strategic Plan. Focus on SBU’s. Use of E-Commerce. Increase Exports. Diversification.

Sales Promotion: Sales Promotion is a short-term tactics, which is used to improve the sales for a particular product. It is a tactical method that is used to attract the customer’s loyalty for long period time. It helps the business to earn more customers by giving offers for the products. The promotions are like Buy One and Get One Free, Each £0.60 but if you buy two times it will be £1, closing down sales, etc., These type of sales promotions will increase the sales of an product and also it will give publicity to the that particular brand. Here I am recommending for UB groups to improve their sales they start to give promotional offers. Increasing Market Share: Every business wants to achieve and stand in their marketplace. They want get profit as much as they can from their investment. If they are not increasing their turn over, their business will start shrinking. Most of the businesses are trying to get some extra sales wherever they can. There are lot of strategic options available for getting the...

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