This website uses cookies to ensure you have the best experience. Learn more

Strategic Management Essay

2195 words - 9 pages

“Consultant Report On United Breweries Limited ”

Student Name: Gangadharan Renganathan Student Id Course Subject : 1229047 : Master of Business Administration : Strategic Management

Submitted To: William Naylor

Table of Contents
Introduction: ........................................................................................................................ 3 Objectives: ............................................................................................................................. 3 Recommendations: ............................................................................................................ 4 Prior Recommendation for future development: ...view middle of the document...

The main office of UBL group was shifted to Bangalore in June 1952. When, McDowell’s became the first subsidiary for the UBL group, they added liquor to its products in 1951. They were the first company who manufactured Indian Liquors for the substitution of Foreign Liquors, this is known as Indian Made Foreign Liquor (IMFL). Vittal Mallya mainly concentrated on the alcoholic beverages business and the mean while he was doing his polymers and batteries in addition with the Pharmaceuticals and food industry. In 1983, Vijaya Mallya took over the Chairman Position of the UB (United Brewery) Group at the age of 28 years, after the death of his father Vittal Mallya. Now the UB group becomes a multinational company in many Businesses like engineering, airlines and they owned racing team from the formula one motorcar racing.

Objectives:
1. Analysis the Firm: Here we analysed the UB group’s Marketing Strategic, Leadership Qualities and Human Resources and so on for giving some strong proposal for the firm to improve there performance and productivity. 2. Performance Appraisal: The performance appraisal helps to analysis the performance of the firm. In this we evaluated the performance of the UB group in the real time market. 3. Recommendation: It is the recommendation for an organisation to improve their performance, productivity and profit. The recommendation will be given after completely analysing an organisation’s behaviour. The recommendation would be given after gone through all the areas of an organisation.

Recommendations:
The following recommendation is for the development of an organisation in its market.                Sales Promotion. Increasing Market share. Market Segmentation. Product Segmentation. Retail Outlets. Fastest Development Cycle. Branding Segment. Low Taxation. Eradicate Tough Competitions. High Reliance. Strategic Plan. Focus on SBU’s. Use of E-Commerce. Increase Exports. Diversification.

Sales Promotion: Sales Promotion is a short-term tactics, which is used to improve the sales for a particular product. It is a tactical method that is used to attract the customer’s loyalty for long period time. It helps the business to earn more customers by giving offers for the products. The promotions are like Buy One and Get One Free, Each £0.60 but if you buy two times it will be £1, closing down sales, etc., These type of sales promotions will increase the sales of an product and also it will give publicity to the that particular brand. Here I am recommending for UB groups to improve their sales they start to give promotional offers. Increasing Market Share: Every business wants to achieve and stand in their marketplace. They want get profit as much as they can from their investment. If they are not increasing their turn over, their business will start shrinking. Most of the businesses are trying to get some extra sales wherever they can. There are lot of strategic options available for getting the...

Other assignments on Strategic Management

Strategic Management Essay

283 words - 2 pages TMA 1 BMG 303/05 BMG 303/05 Strategic Management Semester January 2016 Tutor-marked Assignment 1 (TMA 1 – 25%) Instructions: 1. TMA 1 covers the topic in Unit 1 and Unit 2. 2. Answer all questions in Part A and Part B. 3. TMA 1 carries 100 marks which is equivalent to 25% of your final total marks 4. The deadline for the submission of TMA 1 is at 2400 hours, 4th March, 2016.You are required to submit your TMA via Online Assignment

Strategic Management Essay

527 words - 3 pages Interamericana University of Puerto Rico, Metropolitan Campus School of Economics and Administrative Sciences BADM6500 Strategic Management Pick one business leader in your community and evaluate his performance against the leadership characteristics discussed in this unit. 1. Do you consider him/her a good strategic leader? 2. Why? To be honest I don’t know a business leader in my community to evaluate his/her performance. The

Strategic Management

1180 words - 5 pages , how do you play, what are your capabilities, how do you measure? 5. What is the nested choice cascade? You ask these at the senior level but they cascade down Corporate level, business level, functional level strategies 6. Describe the strategic-management process. External Analysis (Opportunity, Threat PEST, 5 forces) Direction-> Strategies -> Implementation Internal (Capabilities, VIRO) 7. What are the

Strategic Management - 2100 words

2100 words - 9 pages rate payment (charitable organizations) Services without payment (charitable organisations) Strategic groups A strategic group consists of companies in a market, which display a homogeneous strategic behavior, i.e. they are similar in terms of certain strategic dimensions. 4. Open Source Industrial evolution model Who benefits from innovation? Pioneer Technology leadership Discriminatory appropriation of scarce resources Specific restrictions

Strategic Management And Strategic Competitiveness

1942 words - 8 pages Assignment 1: Strategic Management and Strategic Competitiveness Student’s name: Professor’s name: Course title: BUS 499 (Business Admin and Capstone) Date: Introduction When we talk about the largest coffeehouse company, the first thing that comes to your mind is Starbucks. Starbucks Corporation was launched in 1971, it corporation is based in Seattle, Washington and has more than 16,000 outlets all over the world. Starbucks always

Comprehensive Strategic Management Overview

373 words - 2 pages Overview of Strategic Management A Comprehensive Strategic-Management Model Strategy Evaluation Strategy Evaluation Strategy Implementation Strategy Implementation Strategy Formulation Strategy Formulation Measure and Evaluate Performance Measure and Evaluate Performance Implement Strategies – Marketing, Finance, Accounting, R&D and MIS Issues Implement Strategies – Marketing, Finance, Accounting, R&D and MIS Issues Generate

Strategic Management Quiz

1751 words - 8 pages Strategic Management (BUSM 3200) – Oct 2013 Exam Questions Review – Key Points and References (Part A) (Prepared by Geoffrey da Silva) ------------------------------------------------- Note: this set of notes is provided as guidelines as to how you should go about to prepare YOUR OWN set of study notes for exam revision. Remember these are just GUIDELINES or short bullet points advising you what could be the approach to answering the

Strategic Capital Management,  Llc

518 words - 3 pages HBS Case 9‐202‐024  Strategic Capital Management, LLC    Instruction for the Case Report  The case report carries 10 marks and should follow the structure suggested below.  It  should have at most 6 pages including the cover page, and should be printed with line space  1.5 lines and font size 12.  The cover page should contain the name of the group, student  name and ID number.  There is one mark for the clarity of the writing.  Note that

Tapal Strategic Management

4484 words - 18 pages Strategic Marketing & Planning Tapal Tea Private Limited Submitted to Sir Ekhlaque Ahmed Submitted By: Hafiz Sheikh Misbah Ur Rehman - 9363 Mohammad Ali Sheikh - 9229 Saad Ashfaq – 9011 Date: Aug21st, 2010 Acknowledgment We would like to acknowledge a number of people for their support and assistance during our report. Firstly we would like to acknowledge our Course Facilitator Sir Ekhlaque Ahmed for

Strategic Management Of Allied Bank

3711 words - 15 pages limitations. The project of strategic business management was a very strange experiment of having close look at the strategic planning and its implementation. This project made us to have a reviewed knowledge plus knowing the industry. This project is done on ALLIED BANK OF PAKISTAN. First of all the interviews were conducted during the visit at ALLIED BANK, the relevant data was gathered except some current data which was not provided

Strategic Resource Management In Global Environments

2333 words - 10 pages Strategic Resource Management in Global Environments General Electric, or GE, is one of the most innovative companies in the world and leading U.S. manufacturing company that primarily specializes in the Engineering Industry. GE can trace their lineage back to when they were founded in 1892 with Thomas Edison as one of their four founders. In 1896, General Electric was one of the original 12 companies listed on the then newly formed Dow

Similar Documents

Strategic Management Essay 400 Words

400 words - 2 pages Ashley Johnson Strategic Management 05/09/2013 Key Concepts For Strategic Management Strategic Management is the process in which an organization develops and implements plans that espouse the goals and objectives of that organization. The process of strategic management is a continous one that changes as the organizatinal goals and objectives evolve. Several key concepts characterize strategic management and the development of

Strategic Management Essay 441 Words

441 words - 2 pages Strategic Management Process Paper – Week 1 REDACTED MGT-498 REDACTED September 24, 2012 Strategic Management Process Paper Following a strategic management model, Environmental Scanning; Strategy Formulation; Strategy Implementation; & Evaluation and Control are the four basic steps that should be followed to ensure successful outcomes (Wheelen & Hunger, 2010). This is a more defined methodology than what I was trained to use at

Strategic Management Essay 6907 Words

6907 words - 28 pages 1.0 Strategic Management Process It is a process that describes the responsibilities a particular firm undertakes in order to attain strategic competitiveness over other companies and acquire more than the expected average return. (Ireland, Hoskisson and Hitt, 2010) Figure 2.1.1 The External Environment Strategic Entrepreneurship Strategic Leadership Organizational Structure and Controls Corporate Governance Cooperate Strategy

Strategic Management Essay 1595 Words

1595 words - 7 pages Chapter 1: The Nature of Strategic Management: We can define Strategic Management as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Strategic Management focuses on integrating management, marketing, finance/accounting, production/operation, research and development (R&D) and computer information systems to achieve organizational success. Strategic