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Starbucks Behavior And Communication Paper

821 words - 4 pages

Starbucks Behavior and Communication Paper
Christine Prince
BCOM 230
July 4, 2011
John Robinson

Starbucks Behavior and Communication Paper
The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility ...view middle of the document...

Starbucks has used the strategy of empowering its employees and motivating them to actively participate in achieving the company's goals (Bussing-Burks. M, 2009).

The communication at Starbucks is done is such a way that customer feedback is conveyed to the top management. The company keeps the customer as its priority and makes it the Starbucks strategy. Starbucks is famous for encouraging open communications among its employees. These communications are taken seriously, and employee suggestions are valued in the organization. Regional district managers and other top managers make visits to the stores and interact with the employees. The company encourages communication through concentrating on diversity and ethical promotion of business practices. Starbucks communicates to its employees that highest standards of purchasing, roasting, and fresh delivery of coffee is required, satisfied customers are essential for the growth of Starbucks, and positive support of the society and environment is essential for achieving the goals of Starbucks. The employees are told how essential it is to be profitable. Starbucks communicates positive feelings in its employees. The company communicates a sense of respect and dignity. This communication is in sync with its mission that its employees are its partners because it is not a job but a passion.

There is a misalignment between Starbucks espoused values and enacted values. It espouses the values of connecting with, laughing with and uplifting the lives of its customers, but it has not been able to provide them with satisfaction during the recent times. There is a feeling that Starbucks is a $4 coffee shop. In other words it is overpriced...

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