This website uses cookies to ensure you have the best experience. Learn more

Sony History Essay

421 words - 2 pages

History of Sony

The Sony Corporation started in Tokyo, Japan in 1946 by Masuru Ibuka and Akio Morita. From the small capital of 190,000 yens in the early day and only 20 employees. Sony has continuously developed, grown and become one of the leading manufacturers in electronics and entertainment products for consumers and professional markets. Sony is ranked as the 69th world largest corporation by the Fortune 500 with revenue of 78 billion dollars for the fiscal year ended March 31, 2010. With the worldwide basement in Japan, the United State, Europe and other area, Sony's business operations vary from Sony Electronics, Sony Picture Entertainment, Sony Computer ...view middle of the document...

For over 60 years, Sony has created a lot of products and technologies that help our lives more convenient, enjoyable and productive without a doubt. With these achievements, Sony has gained a solid reputation for quality, reliability, innovation and stylish design). As the leading worldwide supplier in electronic and entertainment contents, with the vision is to create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services, Sony is committed and promising to developing products that truly satisfy customers and to enhance its reputation for innovation and excellence.
Throughout Sony’s history, it has shown a capability to capture the imagination and enhance people's lives. The organization has been at the cutting edge of technology for over a half century and had a great influence on the way people live. Over the years, Sony's products have been perceived as smart, unique, good performance and outstanding design. Starting business as a Japanese company, Sony didn't follow the traditional ways of the industry. Instead, it chose its own way: creating what haven't existed before, expanded the brand worldwide from the early time, widened the business to other areas. Sony has built up a brand of innovation and quality. This is backed up by innovative teams and an excellent leadership. All of these combine to transform Sony from a tiny, local company into a giant worldwide. In a turbulent marketplace like the 21st century, these factors are still necessary to build a successful business.

Other assignments on Sony History

Business Essay

2041 words - 9 pages plenty to celebrate. The company’s approach – doing what others don’t – has paid off, in the form of great products that people covet. Throughout its history, Sony has demonstrated an ability to capture the imagination and enhance people’s lives. The company has been at the cutting edge of technology for more than 50 years, positively impacting the way we live. Further, few companies are as well positioned to drive the

Game Business Strategy Essay

5489 words - 22 pages 18 “Nexgen Wars” Sony Can Increase Market Share by Improving Product Usability Sony has a history of making technologically superior products that blow up in their own faces due to a lack of usability. 19 It is important to recognize that this perfectionist mentality originates from an engineering culture and that better technology does not necessarily translate into customer satisfaction. Sony is effectively conceding

Video Game Console Industry

1245 words - 5 pages is to develop further the motion-sensing technology which appealed to such a vast amount of customers with the Nintendo Wii. 2. As sony attempts to regain industry leadership from Nintendo, what lessons should Kuzuo Hirai learn from the history of the video game industry? How has structural attractiveness of the industry changed over time? As the game industry already demonstrated more than once in the past (both with Atari and Sony), market

Mba 5001

436 words - 2 pages different from doing so in the consumer market clearly shows in its plan how viable the plan is. The backbone of the company was the internet, which made the company one of the fastest growing companies in history by earning over one billion to $300 billion between 1991 and 1999. However, years after the company made millions it soon found its brand awareness was at an all-time low. Cisco quickly realized in-order for the company to strive as it once

Global Business Environment

3406 words - 14 pages increased competition, there are more and more competitive electronic manufactures’ giants in the world, such as South Korea national brand Samsung, China famous brands Haier, Chang Hong, and the other Japanese giant Sony. Under this globally competition and inappropriately specify local customers’ demands and prefence, there is a significant decline on sales of Panasonic particularly in TV and air conditioners manufacturing in China market

Watch Industry - Luxury Vs Smart

2468 words - 10 pages Global Market Structure of Luxury Watches Economics Project by YSR Raghav(14070) Introduction History and Evolution of Time Keeping Machines Watch is a small time keeping machine, historically worn on the wrist or attached on a chain carried in the pocket or around the neck for convenience. Timekeeping has a history dating back to ancient times. The first watch in the 15th century made was spring powered and was strictly mechanical, but

Motorola Inc

1280 words - 6 pages Motorola Inc. Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era

Tivo Case

9001 words - 37 pages Table of contents 1. INTRODUCTION ✓ History ✓ Mission ✓ Company Strategies 2. CORPORATE GOVERNANCE ✓ Responsible of the board ✓ Board structure and members ✓ Board meeting ✓ Other board and governance matter 3. EXTERNAL ANALYSIS ✓ Issue priority matrix ✓ Porter’s 5 forces ✓ Industry matrix ✓ PEST

Brand Audit On Samsung

2468 words - 10 pages find out what an average consumer of gadgets thinks about Samsung.We asked them questions on their profile,age,gender,where they purchase consumer electronics and what are the factors they consider while making the purchase.Our results are utilized in the analysis throughout the report. History-What is Samsung? Lee Byung-Chul founded Samsung, which means “Three Stars” in Korean, in 1938 in Taegu, South Korea. The company grew to become the

Nokia-Mission And Vision, Strategies Pursuit, Recommended Technologies, Business Level Strategies And Coporation

3964 words - 16 pages has suffered from loss and decline. Looking back at the mobile phone industry, there are a number of old-school competitors along with Nokia, such as LG, Samsung, Sony Eriksson and Apple Inc. They were competing with Nokia in the market for nearly a decade, since then, there were no more competitors to challenge the strength of these giants in the industry. There are various questions about why new competitors would find it hard to enter to this

Cyber Crimes

1600 words - 7 pages The internet has changed how organizations conduct business. Within moments information exchange occurs and a profit is made. It has changed how crimes are investigated and solved by law enforcement agencies. Unfortunately, it has also changed how criminals conduct their crimes- through cyberspace. President Obama, Sony executives, Target organization and many of its’ customers have all been victims of some form of cyber crimes. This

Similar Documents

Sony Essay

1333 words - 6 pages SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in

Sony Essay

427 words - 2 pages 2004年2月27日,週五,是一個歡樂的日子,索尼電腦在歐洲是娛樂公司(SCEE)倫敦工作室。前一天晚上,它的遊戲之一 - EyeToy的遊戲 - “技術成果”採取了家裡兩部電影和電視藝術久負盛名的英國學院(BAFTA)頒獎,其中包括備受追捧的雕像菲爾·哈里森,執行副總裁,發展對於SCEE,倡導的理念,導致了三年多的開發和營銷工作,有更多的理由感到自豪。 EyeToy的遊戲已經取得了巨大的商業成功,自2003年7月推出了這一成功促使銷售超過250萬份,在歐洲,索尼2003年11月在北美已經推出的遊戲,銷售50萬冊到今天為止,並在2004年2月日本早期。 雖然這些銷售數字令人印象深刻的任何一場比賽,他們是特別顯著的是獨一無二的產品,這基本上是硬件和軟件的捆綁。硬件是一個攝像機,簡稱為“EyeToy的”,即用戶已插入一個索尼的PlayStation2控制台和放置在他們的電視機的頂部。該軟件,恰當地名為“播放”,包括了一個磁盤上12種的遊戲,用戶插入的PlayStation2的遊戲概念

Sony Barcelona Plant (A) Essay

523 words - 3 pages Sony Barcelona Plant (A) This paper is written to analysis the case of “Sony Barcelona Plant (A)”. This case is mainly to discuss how was going on in new strategy plan in Europe plants. In this report, there have some of main topics will be discussed which are including that what factors causes STAR project difficult to complete smoothly, how to define a new strategy, what are Information system problems, what are the different opinions in

Sony Barcelona Case One Page Report

458 words - 2 pages INTRODUCTION Sony Barcelona’s plant decided to implement the STAR project as part of their new system to redefine and reorganize their production plans in Europe. However the project ran into several problems. This report gives a suggestion to the top level management whether to continue with the Star Project or go for an independent strategy. The Star project faced several problems due to some major reasons. They are: * Problems with