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Sony History Essay

421 words - 2 pages

History of Sony

The Sony Corporation started in Tokyo, Japan in 1946 by Masuru Ibuka and Akio Morita. From the small capital of 190,000 yens in the early day and only 20 employees. Sony has continuously developed, grown and become one of the leading manufacturers in electronics and entertainment products for consumers and professional markets. Sony is ranked as the 69th world largest corporation by the Fortune 500 with revenue of 78 billion dollars for the fiscal year ended March 31, 2010. With the worldwide basement in Japan, the United State, Europe and other area, Sony's business operations vary from Sony Electronics, Sony Picture Entertainment, Sony Computer ...view middle of the document...

For over 60 years, Sony has created a lot of products and technologies that help our lives more convenient, enjoyable and productive without a doubt. With these achievements, Sony has gained a solid reputation for quality, reliability, innovation and stylish design). As the leading worldwide supplier in electronic and entertainment contents, with the vision is to create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services, Sony is committed and promising to developing products that truly satisfy customers and to enhance its reputation for innovation and excellence.
Throughout Sony’s history, it has shown a capability to capture the imagination and enhance people's lives. The organization has been at the cutting edge of technology for over a half century and had a great influence on the way people live. Over the years, Sony's products have been perceived as smart, unique, good performance and outstanding design. Starting business as a Japanese company, Sony didn't follow the traditional ways of the industry. Instead, it chose its own way: creating what haven't existed before, expanded the brand worldwide from the early time, widened the business to other areas. Sony has built up a brand of innovation and quality. This is backed up by innovative teams and an excellent leadership. All of these combine to transform Sony from a tiny, local company into a giant worldwide. In a turbulent marketplace like the 21st century, these factors are still necessary to build a successful business.

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