This website uses cookies to ensure you have the best experience. Learn more

Social Media Impact On Businesses Essay

1009 words - 5 pages

Does the availability and use of social media on the Internet really provide businesses with new and different useful information?  If so, how?  If not, why not?
The availability of social media can and will provide business with new and different useful information.
Social media is now widely used throughout the world. Below are some statistics in the social network use in the United States.
* 38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months (Graham, P., 2011)
* 1,000,000 people view customer service related tweets every week, with 80% of them being ...view middle of the document...

These very useful feedbacks can be viewed instantly.
Consumers spend nearly as much time watching TV as they do on the Internet. Ninety seven percent of these consumers are researching purchase decision. A vast majority of these consumers now trust product reviews over corporate marketing. Seventy three percent of consumers post product reviews on different sites like, Facebook, or Twitter. Fifty two percent will blog about the product or services that they received. Compare this to the number of customers who will actually fill out a survey form from the company. Research shows that on average, only 4% of customers who were not satisfied will take the time to fill out the survey. (Allegiance, 2010)
One article that caught my attention is “3 Ways to Use Social Media for Product Research and Development” by Stephanie Gehman. She said that “Social media is not as planned or controlled as a focus group when it comes to research and development; however, with concentrated time and dedication you can use these channels to your company’s advantage.” (Gehman, S., 2011)
Social media contains a lot of unsolicited but useful information when it comes to product development. These candid comments or review can be beneficial for research and development.
A simple 3 step process was introduced by Ms. Gehman.
#1: Establish your roadmap
What do you want to accomplish? Is it service or product oriented? Are you looking at new product development or improvement to an existing product? There are a lot of different areas that you can explore when establishing your goals. Social media can also be used to get input from consumers if they wanted a new product or just an improvement to an existing product.
#2: Pose relevant questions and collect the data
These questions can be posted to a variety of social networks or different forums. These questions can go globally if posted in the right social network platform.
#3: Put the data collected to work
These collected data can now be analyzed and processed for improvement of development of new product. (Gehman, S., 2011)
Social networking has drastically changed...

Other assignments on Social Media Impact On Businesses

Social Media Essay

1481 words - 6 pages who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will

Ethical Issues In Digital Media Essay

2967 words - 12 pages development to take place. However, the effects of media to the society cannot be ignored has it has great impacts to the social and political situation in a society. The social and political life of a group of people can change depending on how the elements of media have been demonstrated. The manner in which the media reports and the targeted audience have a great influence on how people integrate socially and politically. The choice of reporting is

Environemental Sustainability

416 words - 2 pages that will reduce your business' negative impact on the environment. It is not simply about reducing the amount of waste you produce or using less energy, but is concerned with developing processes that will lead to businesses becoming completely sustainable in the future. Currently, environmental sustainability is a topical issue that receives plenty of attention from the media and from different governmental departments. This is a result of the

The Impacts Of Social Media

1472 words - 6 pages Social Medias Impact on Consumer Behavior With today’s technology the use of social media has taken the world by storm, with millions of people able to rate, review and share opinions on products at the palm of their hands. The high usage of social media sites is creating a new medium for companies to communicate with consumers on a personal level they were not able to years ago. With the usage of smartphones sky rocketing consumers are now


704 words - 3 pages 10). Thus, Nigeria ought to acknowledge digital conversations, tweets, word-of-mouth marketing, blog posts, peer comments, and product reviews impact consumers’ preferences and behaviors. Consequently, Small and Medium Enterprises (SMEs) can utilize social media in generating traffic through social media platforms as consumers interact, search for products and services, and increase sales based on brand metric analytical results (Kaplan


4815 words - 20 pages The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth


655 words - 3 pages  Institutions  Food Inflation Green Chemistry Impact of tourism on environment. Indias Iron ore Mandatory rural service for doctors before conferring a degree Online eduction vs traditional system of education Poverty is a state of mind Social Media and Politics Todays food and health Work-Life balance Apps are a waste of time Capitalism is a  flawed system but the others are so much worse  Corporate Social Responsibility Electoral Reforms Ethical

Social Networking Is Beneficial For Society

1293 words - 6 pages networking refers to the platforms of interactions between people where they create, share, exchange information and thoughts in cyberspace or online communities (Digital Communications 2014). The utilization of social networking sites to connect with family, relatives, friends and also to meet new people has massive impact on how people do interaction in society (Australian Psychological Society 2102, p. 2). According to Nations (n.d.) explain that

Hum 176

315 words - 2 pages to the radio and new they use getting together to watch their favorite show every week as a way to bond. Another form of visual entertainment media that has shaped American culture is the internet. I think this form has had the biggest impact. Just about everyone has used the internet at some point in time. Most people use it on a regular basis. There are video web sites such as, Hulu and Netflix, on which customers are able to view movies or

Business Communication

927 words - 4 pages is due to outsourcing, teamwork, technology. “Business depends on communication” (Locker & Kienzler, 2008, p. 4-23). With the use of technology companies from across the world can remain connected through the different use of technology. With the increase of these devices employees can stay connected when they are out of the office; some examples are portable media players, personal digital assistants (PDA’s), cell phone, team work and Social

Ethical Stewardship

1747 words - 7 pages note that Peter Drucker had early insights in identifying the important role organizations play in exhibiting social consciousness. He set the tone for organizations to address how their businesses impact society outside of their corporate walls. In 2013, the city of Irwindale, California, was in the news due to the production of the infamous Sriracha Hot Sauce, owned by Huy Fong Foods. The company received numerous complaints by the area

Similar Documents

Social Media And Its Effects On Society

754 words - 4 pages Araujo 4 Pedro Araujo Dr. John Drozd Writing 101 04/07/2016 Social Media and Its Impacts on Society One of the biggest invention in the world is social media. A tool that changed our society and the way we communicate with others. The aspects of social media both have a positive and negative impact on life. Websites such as Facebook, Instagram, and Twitter has made it easier

How Social Media Effect Society Essay

907 words - 4 pages for example text messaging, news papers, and using cell phone. The Social media had brought a lot and it had brought more good than harm. In this easy I am going to discuss the impacts of social media to our day to day life. There more than billions and billions people on social media every day. For instance some marketing company’s sell their products through social media. Some people just use social media for fun or to just waste lack of time

Social Issues Essay

452 words - 2 pages media is a common marketing strategy. With the surge in social networking sites like Facebook and twitter, businesses are seizing the opportunity to publicize their products. (Fig 1.2) Moreover, the use of review websites (Fig 1.1) is also an effective method employed to advertise. Fig 1.3: Twelve Cupcakes featured on The Walker (TwelveCupcakes, 2013) Social media creates opportunities for the F&B industry to prosper. Being an efficient

Social Media Essay

744 words - 3 pages agencies. The first group uses them mainly for commercial analysis; the second for monitoring and surveillance. The second group which is the legislative uses it for regulator laws while the judiciary uses it to monitor information that could impact legal issues. Work Citied Increased concerns on social media monitoring, from government to private businesses. The Legal Implications of Social Networking: The Basics (Part One) By David Navetta on June 11, 2011Posted in ECPA, Social Networking Social Work, the Media and Public Relations Franklin, Bob 1991.