IS SECOND LIFE READY FOR BUSINESS- case study (pg 37)
1. How can Second Life provide value to businesses that use it?
Second Life can be a birthing ground for new industries and transform business, commerce, marketing and learning the same way that the Web did in the late twentieth and early twenty-first centuries. It can also facilitate internal communications and to position themselves at the forefront of the digital landscape in order to recruit tech-savvy employees. Second Life is a low-cost business tool and also a new marketing tool. Companies can use Second Life as a business tool for online conferencing, online collaboration, knowledge management and prototyping. Also companies ...view middle of the document...
The type of business I would start in Second Life pursue is the clothing industry. I believe this would be a good choice of product since clothing is very popular in Second Life and I would also provide different, eye-catching and a unique style of clothing.
5. What obstacles does Second Life have to overcome in order to become a mainstream business tool? Does it face fewer or more obstacles to become a mainstream educational tool? To what do you attribute the difference?
In order to become a mainstream business tool, Second Life has to overcome the following obstacles:
Successful companies conceive of strategy as systematic social innovation: the continuous design and redesign of complex business systems. But from the case we did not found any signal of continuous design and redesign of the 3D virtual world. From a popularity standpoint, Second Life is far behind social networks such as MySpace, Facebook, and YouTube. One of the most important reason behind this, it requires additional software, but other social network does not require any software for browser.
Some interviewees and employers reported trouble designing and controlling the movements of their Avatars.
To become a mainstream business tool, Second Life must fix this problem.
We think Second Life face fewer obstacles to become a mainstream educational tool. Educators are...