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Sasa Essay

2452 words - 10 pages

PEST Analysis for a Company in the Tourism Industry 

The Tourism industry is one of the fastest growing industries in the 
world. The World Travel and Tourism Council estimates that in 2004 
Travel and tourism is expected to generate 

* US$ 5,490.4 billion of economic activity 

* 10.4% of total GDP 

* 214,697,000 jobs or 8.1% of total employment 

* 12.2% of total exports [1] 

My task is to conduct a PEST analysis for a company within the Tourism 

Within the tourism industry, I have to select one area of interest 
like transportation, accommodation and transportation etc. and then 
one company doing business with these sectors related with the 
...view middle of the document...


1.3 Limitations 

The biggest limitation for writing this report is time and the pages 
to write. It is a broad topic and it could be better presented if 
available more time and space to write about, but still I have tried 
to highlight some main points raised during my finding. My knowledge 
about the company “Simply Travel” is internet-based and I could not 
able to contact the company for further information. Due to the lack 
of information about the company I will only describe one component of 
the Service Management System. I will be describing only the OT part 
of the SWOT analysis. 

1.4 Methodology 

Being inspired from the Service Management System I will describe the 
service concept of the company .I will conduct a P.E.S.T analysis to 
find out the political, economical, social and Technological factors 
affecting the company. From SWOT analysis, I was conducting OT 
analysis to find opportunities for the “Simply travel” in future. 

1.5 Data 

I will use Secondary data collected from different industry reports 
available on internet for my report. Data provided in conducting 
P.E.S.T analysis has been taken from 

Chapter 2 

2.1 Simply Travel’s Service Concept[4] 

Established in 1978, Simply Travel has been providing travel solutions 
since 26 years for the discerning travels who want more from their 
holiday than just a decent tan. Not through the aggressive marketing 
tactics, but by providing an attractive alternative to mass-market 
package holidays has lead “Simply travel” to gain a big loyalty pool 
among the holiday travellers. 

“Simply Travel” serves its customers with wide variety of holidays 
including destinations like Croatia, Greece, Italy, Morocco, Portugal, 
Spain and Turkey. 

Services provided by the company are intangible but still physical 
tool and equipments used in operations are tangible if the customer 
visits the company’s for the services. To get a better understanding 
of the services provided by “Simply Travel” I will split the services 
into Core and Peripheral services. 

Mentioning about the core services provided by the, company provides 
hand- picked properties to meet the individual needs of its customers. 
Ski holidays, winter sun, Family holidays (special locations for 
family holidays with child care) helpful staff, peace of mind and 
safety during the whole travel are the core services provided by the 

Unparalleled service, late availability, nannies for kids , pleasant 
experiences for its customers are the peripheral services provided by 
the company. 

2.2 Service Package 

Service package provided by the company for different holiday travels 
includes all airport taxes, flights and transfers, accommodation 
including breakfast and meals and the service of its representatives. 

Chapter 3 

3.1 Customers 

Holidaymaking is the main reason that UK residents travel abroad. As 

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