Samsung Strategy Essay

788 words - 4 pages

The company has a powerful influence on the country's economic development, politics, media and culture.
Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially.
He later banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition.

The Samsung Way :-

It thrives in low-margin consumer electronics. It favors hardware over software. It's still a conglomerate that makes everything itself.
Samsung Electronics has already taken giant steps from its early days as a ...view middle of the document...

Now it has to imagine totally new products and create them from the ground up.

Lee’s foresight extended to technology Samsung is employing in today’s electronics. On this June morning, as soccer’s World Cup kicks off in South Africa, some 250 workers under signs that read ‘Quality Is First’ are building a product that’s been a long time coming: three-dimensional TVs. These televisions use light-emitting diodes, which consume 40 percent less power than typical LCD displays.
Samsung researchers began exploring technologies for 3-D TVs 10 years ago. They figured out how to change two dimensions into three in real time, says Yoon Boo Keun, president of the visual-display division.
“We used about 5 billion different conversion technologies to get the optimum depth from 2-D to 3-D,” says Yoon, a 32-year veteran
Yoon introduced Samsung’s full high-definition 3-D LED TVs at New York’s Times Square with “Avatar” director James Cameron on March 10, ahead of all rivals. Cameron filmed the Black Eyed Peas’ performance in 3-D at the event.
“When you look back 10 years from now and everything you see is in 3-D, you will be able to say, ‘I was there. I was there in the center of the whole wide world when the future began,’” Cameron said at...

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