Samsung Essay

1901 words - 8 pages

Strategy Recommendation Project: Samsung Group and Samsung Electronics

MBA6004

Foundational Skills for Business Leaders

Abstract

This paper analyzes how Samsung can continue to maintain a competitive advantage over its competitors by incorporating social networking sites such as Instagram, Twitter, Pinterest, and Vine into its social media strategy. Samsung has a long track record of excellence and continues to be a powerful and reliable brand to millions of users. Presently, Samsung is marketing primarily through YouTube and television ads. Yet, with the rapid changes in technology, Samsung’s use of Instagram, Twitter and ...view middle of the document...

For this reason, Samsung was able to easily transition into a major player in the electronic products and home appliances market (Quelch & Harrington, 2008).
For more than 70 years now, Samsung has been at the forefront of innovation. Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader. Samsung’s discoveries, inventions and breakthrough products have helped shape the history of the digital revolution. With the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Over the years, they have been able to obtain this success by reaching out to millions of consumers through the web. Samsung has one of the best marketing team in the business and continue to retain and enhance its products in the mist of all the hype.

Today’s Use of the Web
A business website provides the ability to engage its customers and facilitate an ongoing relationship with them. As such, Samsung has been actively building its brand on the web. Currently, Samsung is able to reach millions of their customers via the web. The company website, http://www.samsung.com/us/, provides individuals with details regarding all the products that Samsung has to offer. These products include but are not limited to cell phones, tablets, and headphones. On their home page, Samsung displays all the latest products – products that are their leading devices for that year. Their website is also organized by tabs that helps consumers shop for merchandise, discover new product and get customer service assistance. Samsung’s company website is not only being used to actively build its brand, it's also being used to ensure a positive customer experience, enhance usability, and integrate technology that addresses customer needs.
Additionally, Samsung aggressively builds its brand by utilizing the web for mass internet marketing. Samsung post twice as many advertisements as most competitors. “Visual marketing” is cutting-edge and as markers, Samsung recognizes the importance of taking advantages of images as part of its content marketing strategy. Consumers want images and Samsung has been very adamant in providing that. For example; last summer Apple’s launch of the new iPhone 5 was a huge success for Samsung. The success generated from some brilliant media buying and marketing strategies which allowed Samsung to divert millions of customers away from Apple’s new launch of the much anticipated IPhone 5 by leaking videos for the upcoming Galaxy s3 and Galaxy Note 2. Samsung was able to reach out to the millions of viewers through the use of YouTube. The Samsung Galaxy Note 2 video was seen by 2.5 million that first month and was the most shared video that first week. To top it off, Samsung has been successful in using YouTube in other marketing strategies...

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