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Rought Draft**** Essay

1002 words - 5 pages

Wild, Sexy and Tempted

Advertising is a form of communication, which allows companies to persuade customers into purchasing or consuming their products. Sex and sexual images have become more accepted in the mass media (magazines, television and internet) to persuade women to think that what they see in ads is more appealing to the eye than what they see in the mirror of themselves. A woman is portrayed in advertisements as sexy, wild, young, and thin rather as being successful, educated and realistic. The definition of a woman's characteristics has been manipulated by marketers, by using items women are associated with to define what kind of person she is, For example, the ad “b. ...view middle of the document...

The left side of her body image symbolizes boldness, from the position of her left hand which is balled up and the confidence in her eyes to her auburn wavy- straight long hair. The woman is exposing her sneaky wild side giving the illusion of being a leopard, as she sits plotting on her next prey (a man). The identification of women wearing animal print (like the woman in the ad) are seen as being wild, because of the association of the animals they choose to wear.
Wearing animal print not only defines women as being wild but as being sexy, as well. As seen in the ad, the woman is wearing lingerie, which is known to be sexy, seductive, and provocative. The lighting upon her body emphasizes her breast and abdominal specifically to highlight her sexual features (men would consider sexy on the woman’s body). Her long auburn hair pushed away from her is very seductive, revealing her beautiful face and bone structure. The woman’s right eye completes her facial expression of “come and get it” as it is seductive, dark, and slightly closed expressing her mood of feeling sexy. Her erotic expression is defined in the positioning of her right arm as it’s lifted above her head. In this ad the woman is displaying her sexual inner self, as she poses in lingerie. The lace that is trimmed around her panties and bra completes the finish package of sexiness captured in the ad. When a man sees a woman in her eye- catching undergarments, he automatically describes her as being “sexy,” as when women puts it on, she sees herself in that same sense. Sexy lingerie is worn for temptation, pleasure and satisfaction, women that wear it are perceived as sexy.
In addition to the ad portraying women to be wild and sexy while wearing animal print lingerie, the ad is persuading its viewer (young women) to “b tempt’d” (the name of the lingerie line). “B. tempt’d” plays one the concept of women...

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