The competitors’ analysis is based on Down Sweet Lane’s direct and (nearest) indirect competitors. SanFo Treats is selected as the direct competitor as it provides the exact same service as Down Sweet Lane. On the other hand, local buffet catering companies, Elsie’s Kitchen and Angeli have been identified as the indirect competitors. In this case, (beside providing main course dishes) both companies provide an ...view middle of the document...
2.1 Direct Competitor – SanFo Treats
Located in Manila, Philippines, SanFo Treats offers theme-dessert buffet catering services that has been in operation for the past five years. SanFo Treats takes pride in providing customized designs and concepts for parties that suit all occasions. Themes (of dessert buffet) provided by SanFo Treats include ‘Winter wonderland’, ‘Circles’ etc (Appendix 5).
* Strengths of SanFo Treats
SanFo Treats’ website provides adequate information for customers and business partners. For example, the range of services provided, such as wedding dessert buffets, event coordination etc is clearly stated on its website. Furthermore, the website is visually captivating with aplenty of pictures depicting the various theme dessert buffets it provides. A concise framework of the type of service that SanFo Treats specializes in is provided. Lastly, SanFo Treats engages the use of PayPal as an avenue for online payment. This efficient and effective method eliminates any hassle such as cash handling.
* Weaknesses of SanFo Treats
[ 1 ]. http://www.cateringph.com/index.html