This website uses cookies to ensure you have the best experience. Learn more

Retailmarketing Essay

528 words - 3 pages

7. Personeel

(Huidige situatie)
Bij Zara wordt een conforme kledingstijl bij het personeel gehanteerd. Sowieso dragen zowel mannen als vrouwen altijd kleding die afkomstig is uit de winkel zelf. Over het algemeen dragen de vrouwen en blanco strak zwart shirt met/zonder colbert en een pantalon, voor de mannen geld dat zij een spijkerbroek/pantalon dragen in combinatie met een overhemd of helemaal in pak gekleed zijn. Ook hebbe we een vacature bekeken wat de functieomschrijving is en waaraan de personeelsleden van Zara moeten voldoen, dat zijn de volgende dingen:

* Zorgdragen van de verkoop van de producten
* Vouwen, labellen en inhangen van de kleding
* Het netjes houden van de winkel
* Incidenteel verrichten van magazijnwerkzaamheden
* Klanten te woord staan en zorgdragen voor klantgerichtheid
* Vertegenwoordigen van het ...view middle of the document...

Terwijl heel veel concurrenten hun productie doen in Azië, maakt Zara haar meest modieuze artikelen in Spanje zelf en het noorden van Portugal waar de arbeidskosten laag zijn. Kleding met een wat kortere levensduur, zoals basic T-shirts bijvoorbeeld, worden voornamelijk gemaakt in Azië en Turkije.
In vergelijking met de concurrenten van Zara kunnen zij veel mee produceren, zij produceren ongeveer 11000 items tegenover 2000 tot 4000 items van de concurrenten. Ze zijn in staat om binnen 4-5 weken kant en klare producten te maken en in de winkel te hebben liggen, bestaande artikelen kunnen zij zelfs binnen minder dan 2 weken klaar hebben.
Op 6 september 2010 kondigde Financial Times aan dat Zara een online webshop zou lanceren, deze zou als eerste gelanceerd worde in Spanje, Engeland, Portugal, Italië, Duitsland en Frankrijk. Deze landen werden specifiek als 1e gekozen omdat zij deel uitmaken van de belangrijkste 76 markten waarop Zara actief is.
Bij de webshop kunnen de klanten hun producten filteren op maat, kleur en bijvoorbeeld type kleding om zo het zoeken gemakkelijk te maken. Verder zijn er meerdere betaalmogelijkheden te selecteren en kunnen de klanten kiezen om tegen een kleine vergoeding de producten thuis te laten bezorgen, of ze kunnen kiezen het kosteloos op te halen bij het dichtstbijzijnde filiaal.
Op 4 november 2010 begon Zara uit te breiden met hun webshop naar meerdere landen, o.a. Nederland, België en Luxemburg, Amerika en Zuid-Korea kregen ook een webshop.
In 2011 betrad Zara de Australische markt om daar 3 nieuwe filialen te openen, in hetzelfde jaar opende Zara ook in Zuid-Afrika een filiaal en dit jaar hebben ze zelfs een 2e winkel geopend in Zuid-Afrika.

(Mogelijk verbeteringen)

9. Packaging (o.a. eisen, productinfo)

(Huidige situatie)

(Mogelijke verbeteringen)

[ 1 ].,com_jobline/Itemid,66/task,view/id,22740/
[ 2 ].

Other assignments on Retailmarketing

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management Essay

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one


1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care


439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages CGGGG The Political Economy of International Trade Chapter Outline OPENING CASE: Why Are Global Food Prices Soaring? INTRODUCTION INSTRUMENTS OF TRADE POLICY Tariffs Subsides Country Focus: Subsidized Wheat Production in Japan Import Quotas and Voluntary Export Restraints Local Content Requirements Administrative Polices Antidumping Policies Management Focus: U.S. Magnesium

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a


251 words - 2 pages Meerkat The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of theKalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan". A meerkat clan often contains about 20 meerkats, but some super-families have 50 or more members. In captivity, meerkats have an average

Similar Documents

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress New Thinking, Research in Progress FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and