This website uses cookies to ensure you have the best experience. Learn more

Retailing And Wholesaling Wateen Essay

378 words - 2 pages

Chapter 13 (Retailing and Wholesaling)

Categorization of Products

Wateen is the fastest growing internet service company in Pakistan. Wateen offers its products on the basis of consumer choice and consumer potential. Through its services and products, Wateen classifies its products into three categories:

1. Dial-up Connection

2. DSL Broadband

3. WIMAX “Wireless”

Wateen’s Online Selling Model

Wateen doesn’t sell its products either through retailer or wholesaler, yet it sells their products through web, telephone etc. Today the most consumers have ...view middle of the document...

These franchises help customers in different ways, like problem in internet connection, POP-UP problem etc. Here, Wateen has adopted full-service retail organization.

Evaluation: Wateen needs to update its operations in franchises. For instance, it doesn’t entertain credit cards. Here’s a story of a student who faced this problem:

I am a student, and living away from my home town in a private hostel in Rawalpindi. I am using Wateen’s WiMAX services for my internet means. Last month, unfortunately I was short of money and at the same time my Wateen’s connection was going to expire on August 28, 2008. I had no other option but to pay my bill though credit card.

For the purpose, I visited Wateen’s Franchises in Rawalpindi at Satellite Town and Mall Road, but to my surprise both do not accept payments through credit card. I requested them that I do not have cash at the moment, so kindly transact my billing amount from credit card from neighboring shops, but they straight away denied. In fact they started ignoring my pleas, and started looking at me like they were saying “Get out from here…or”.[1]

-----------------------
[1] http://propakistani.pk/2008/09/06/request-wateen-franchisers-please-install-credit-card-machines-for-payments/

Other assignments on Retailing And Wholesaling Wateen

Costco Case Study And Strategic Analysis

3114 words - 13 pages Costco case study and strategic analysis Costco Wholesale Corporation (Costco), one among the few largest wholesaler giant differentiates itself applying unique strategies relating to production and operations, and marketing which make it stand out from the rest of the retailers who are also said to be competitive in the retailing and wholesaling business globally. Costco is one of the innovative wholesalers teamed by very dynamic management

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they

Economy Effect Of Marijuana

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our

Management

1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages , and Switzerland. In the Netherlands, voluntary euthanasia has been legal since 1983, with some 3,000 people requesting it each year. In Australia, assisted suicide was legalized in the Northern Territory with the backing of a substantial majority of the local population, but was then overthrown by the Federal Senate before anyone could actually use the new law. However, in Oregon and California, state legislation has been passed to allow for

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one

Nnnnn

1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he

Similar Documents

Ba 390 Final Study Guide Essay

1115 words - 5 pages * merchandising conglomerate= combines diversified retailing lines under central ownership * major decisions retailers face * segmentation and targeting * store differentiation and positioning (part of retail strategy) * retail marketing mix * product * price * promotion * place * trends * shorter life cycle * wheel of retailing concept= start small and cheap and

Final Notes Essay

2361 words - 10 pages Managing Integrated Marketing Channels Chapter 16: Managing Retailing, Wholesaling, and Logistics Week 6 TCOs F, G Integrated Marketing Communications Chapter 17: Designing and Managing Integrated Marketing Communications Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19: Managing Personal Communications, pp. 551-563 Week 7 TCOs E, H, J Looking to the Future

Business And Nectarines Essay

2232 words - 9 pages manufacturing, wholesaling, and retailing. There are also many costs that go along with the marketing. These are the transportation, processing, and distribution of farm products. This is what figures into the major portion of food prices, with the farms contribution being the other piece of the price pie. There are also many other aspects which factor into the price of food. The packaging and transportation of the fruit are also an important and

Physical Distribution Essay

3172 words - 13 pages production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing distribution channels, and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing. Physical distribution is part of a larger process called "distribution," which includes wholesale and retail