This website uses cookies to ensure you have the best experience. Learn more

Retailing Essay

3731 words - 15 pages

Functions of retailing

From the customer point of view, the retailer serves him by providing the goods that he needs in the required assortment, at the required place and time. 

1. Arranging Assortment:manufacturers usually make one or a variety of products and would like to sell their entire inventory to few buyers to reduce costs. Final consumers, in contrast prefer a large variety of goods and services to choose from and usually buy them in small units. 
 
2. Breaking Bulk: to reduce transportation costs, manufacturer and wholesalers typically ship large cartons of the products, which are then tailored by the retailers into smaller quantities to meet individual consumption needs 
...view middle of the document...

There are many retailers doing great work on behalf of the environment and their communities, but I don’t think any would be offended if we just declared Mountain Equipment Co-op (MEC) the gold standard. MEC is a ten-store Canadian chain.
The adjacent sidebar (adapted from the MEC website) could serve as an industry wide statement of values and purpose. Their green building story is utterly inspiring. And perhaps best of all, they are the un-Wal-Mart, endeavoring to use their buying power with high purpose.
We’ve all observed the way Wal-Mart’s relentless pursuit of rock bottom prices has had deleterious effects for both people and planet up and down the supply chain. This is the inevitable result of a reductionist, one dimensional approach to both value and wellbeing. To paraphrase Theodore Roszak from the forward to the classic book Small is Beautiful by E.F. Schumacher, “What sort of business is it that must, for the sake of market share, hope and pray that people will never be their better selves, but always be greedy social idiots with nothing finer to do than getting and spending, getting and spending?”  
MEC offers a classic example of the Wal-Mart ethos turned on its head. Instead of using their buying power to effectively drive down wages and environmental standards across the planet, they are actively engaged in both educating their customers on issues of sustainability and lifting the standards of all business partners. (Check out their Supplier Team Evaluation Process (STEP), not to mention their organic cotton initiative.) 
Every retailer has the opportunity to engage their customers on issues of sustainability (as well as local environmental and social issues, if desired), in a non-invasive way. The idea is to nurture an upward spiral of values that is good for the environment, good for your community, and what the hell, good for your store! One of the objectives of the Green Steps Association going forward is to develop a magazine similar in format and content to this one, but calibrated for a general readership. The magazine would be provided to interested retailers for free distribution to their customers. Values-oriented in-store signage can be a great tool for this purpose, and it’s our intention to invite companies within the industry to collaborate on materials of this nature. Events, from clean-up days to concerts to composting workshops, can also be a great opportunity to connect with the community and provide tools and resources.
As a retailer, perhaps your primary tool in terms of affecting change is your buying power. Wield those dollars with a dual purpose—both to meet the needs of your customers and to support the companies in the industry who are doing positive work on behalf of issues you care about. Communicate your specific concerns about issues that are important to you to the companies you work with. Another objective of the Green Steps Association is to establish a web forum where retailers can share...

Other assignments on Retailing

Toys R Us Essay

306 words - 2 pages several elements of developing market strategies that have been central to TRU's observed success in these markets. First, TRU has developed a strong competitive advantage in its home market that is based on fulfilling 95% of consumers' needs relating to children. This has been based around large retail space and counteracting the cyclical nature of toy retailing which traditionally peaks around the gift giving period during

Teacher Essay

1295 words - 6 pages effects. Planning and management issues. Contrasting case studies within countries at different levels of economic development to demonstrate the above. Urban decline and regeneration within urban areas Characteristics and causes of urban decline. Urban regeneration: gentrification, property-led regeneration schemes, partnership schemes between local and national governments and the private sector. Retailing and other services The

Luxuray Product Competitive Analysis

394 words - 2 pages headquarter is located in Paris, France. Currently, the sharp rise in sales placed LVMH on the leading position in the luxury product industry among their main competitors such as Christian Dior, Prada, Gucci and Fendi. The major business LVMH is involved in is divided into five divisions: Fashion and Leather Goods, Wines and Spirits, Selective Retailing, Perfumes and Cosmetics Watches & Jewelry based on the share of total profit over the first

B2B And B2C

454 words - 2 pages electronic payments. This category also includes collaborative design and engineering, and managing the logistics of supply and delivery. The business-to-consumer (B2C) group is a much newer area and largely equates to electronic retailing over the Internet. This category has expanded greatly in the late 1990s with the growth of public access to the Internet. The business-to-consumer category includes electronic shopping, information searching

Fdi In Retail

1623 words - 7 pages products or goods to the end-user consumers directly and indirectly. A retailer is involved in the act of selling goods to the individual consumer at a margin of profit. Thus, retailing can be said to be the interface between the producer and the individual consumerbuying for personal consumption. According to the Investment Commission of India, the retail sector is expected to grow almost three times its current levels of $250 billion to $660

Supply Chain

909 words - 4 pages like Wal-Mart, it is important to apply supply chain management since they have to source the products from the supplier and provide service to sell the products to the customer, which they are in retailing. Using supply chain management concept, Wal-Mart positioned itself on the cost leadership strategy, which they maintain to use and improve the efficient supply chain rather than the responsive supply chain as Wal-Mart focuses in its cost. Supply

Xzkjbhkjhlkjhjklh

1501 words - 7 pages of such comparisons, Wal-Mart’s market value in early 1986 was twice K mart’s, even though it was only a third as large. Analysts thought that Wal-Mart would overtake K mart as the largest discounter by the turn of the century, but they were divided over whether Wal-Mart stock remained a good buy at a price-earnings multiple of 26. This case describes discount retailing and the distinctive features of Wal-Mart’s discount operations. It also

Zara

9428 words - 38 pages . K Raheja Corp helped create retailing in India with Shopper's Stop, Inorbit Mall and Crossword apart from their successes in realty and hospitality. They launched its first store in Malad, Mumbai, which is spread over 1,200,000 sq ft. Today, HyperCITY has accomplished a total of 12 stores since inception and has marked its presence in cities like Hyderabad, Bangalore, Jaipur, Amritsar, Bhopal, Ahmedabad and Pune. It offers over 44,000 products

Business Strategy

3960 words - 16 pages mission of Tesco is “to win locally by applying skills globally”. Here word locally is emphasised strongly as Tesco believes that retailing is a local. The strategy adopted by them to achieve the vision and mission is to utilise the skills and scale of group to benefit the performance and competitiveness of each of our businesses around the world. Objectives of Tesco are: • Keeping UK strong and growing • Creating an outstanding

Ba 390 Final Study Guide

1115 words - 5 pages * merchandising conglomerate= combines diversified retailing lines under central ownership * major decisions retailers face * segmentation and targeting * store differentiation and positioning (part of retail strategy) * retail marketing mix * product * price * promotion * place * trends * shorter life cycle * wheel of retailing concept= start small and cheap and

Indian Economy

414 words - 2 pages Travel. OR techniques are used by airlines and rail companies to offer varying fares and make higher revenues by filling more seats at different prices - an OR technique known as Yield Management. All airlines depend on the effective use of OR techniques to make them operate at a profit. Retailing. In supermarkets, data from store loyalty card schemes is analyzed by OR groups to advise on merchandising policies and profitability improvement. OR

Similar Documents

Retailing Essay

1246 words - 5 pages It leads the tablet market in India ahead of global giants like Samsung and Apple (according to CyberMedia Research figures released on Monday) and is the third largest mobile player in terms of volumes. Micromax, which entered the mobile space just four years ago in 2008, is doing all this, and more: the company on Tuesday forayed into the home entertainment space with LED televisions and home theatre systems. Also Read

Retailing And Wholesaling Wateen Essay

378 words - 2 pages Chapter 13 (Retailing and Wholesaling) Categorization of Products Wateen is the fastest growing internet service company in Pakistan. Wateen offers its products on the basis of consumer choice and consumer potential. Through its services and products, Wateen classifies its products into three categories: 1. Dial-up Connection 2. DSL Broadband 3. WIMAX “Wireless” Wateen’s Online Selling Model Wateen doesn’t

"Importance Of Garments Washing In Retailing Business”

4701 words - 19 pages Assignment On “Importance of Garments Washing in Retailing Business” Faculty of Business & Economics Department of Business Administration Program: MBA (Regular) Semester: Summer-2013 Course Code: TAM 512 Course Title: Finishing & Washing with Lab Submitted To: Sumon Mazumder Assistant Professor M.Engg. (BUET), M.Sc. (Textile) B.Sc. Engg. (Textile, DU) Department of Textile Engineering Submitted By: Sabbir Ahmed

How To Succeed By Selling Just One Shoe

612 words - 3 pages customer-centric focus and rich history of entrepreneurial spirit. This report will focus on their marketing mix, level of service and challenges they face in the current retail climate. Nordstrom: How to Succeed By Selling Just One Shoe Nordstrom’s where they fit in the retailing mix Nordstrom’s is an upscale retailer following in the same category as Dillard’s and Macy’s a specialty store. Specialty stores carry a deeper but narrower